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Social Media ROI
1.
2.
3.
4.
5.
6.
$5,000 –
10,000 in monthly donations (2 year average)
7.
14,000
active teachers making ‘wish lists’ (2 year total)
8.
9.
10.
Put it on
the teachers to be the catalyst for success
11.
12.
Transition to becoming
a resource on new media in classrooms
13.
14.
Targeted announcements regarding
contests
15.
16.
17.
14,000
registered teachers (2 year total, or 533 new users/mth)
18.
19.
Q4 donation total
= $1,132,738
20.
21.
22.
Registration +3,500 in
the first month
23.
Registration +1,500 in
the second month
24.
Registration up 469%
over two months
25.
Website Traffic
26.
1,200 visits/day (maintained
month-over-month)
27.
28.
Social media campaign
to market the partnership with Flip
29.
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