________________
Josh Feldberg
Seeing is Believing
Standard Chartered Bank
1 Basinghall Avenue
London EC2V 5DD
Tel +44 (0)20 7885 5413
Mob +44 (0)7763 697166
Fax +44 (0)20 7885 9412
http://www.seeingisbelieving.org.uk
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5. Social Media: Web 2.0: What
The term reflects the sharing of information, experiences
and opinions through a series of widely available, easy-to-
use tools. Very simple, very public, very hard to ignore.
Social media encourages the building of communities
Groups of people with common interests who are keen to
interact with one another on matters important to them.
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6. Social Media: Web 2.0: What
“ Social networking is really recommendation between
people about the things that they are interested in
and they like”
-Sir Martin Sorrell (chief executive officer of WPP Group)
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7. Social Media: Web 2.0
Social Media: Web 2.0
What is it?
Why bother?
How does it work?
Social Media & SiB
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8. Social Media: Web 2.0: Why
Nearly half of the online adult population around the world
is a member of at least one networking site.
394m watch video clips online
346m read blogs
303m share a video clip
160m subscribe to an RSS feed
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9. Social Media: Web 2.0: Why
The balance of power has shifted
Control has passed from the brands themselves to the
consumers.
Online audiences can now choose…
the content they want to view
what to comment on/share
whom they wish to share it with.
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10. Social Media: Web 2.0: Why
Brands must accept that they need to embrace this shift,
rather than shy away from it, as this is a trend that looks
set to continue.
It is therefore vital to be part of those conversations, or
even to initiate them
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11. Social Media: Web 2.0: Why
Social media enables more rapid sharing of information.
Search Engine Optimization (SEO) is a key component of
today’s direct marketing and lead generation strategies,
and social media greatly complements SEO initiatives.
Social media can also lead to invaluable Insight into why
people like or dislike a brand and what is needed to help
change it.
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12. Social Media: Web 2.0
Social Media: Web 2.0
What is it?
Why bother?
How does it work?
Social Media & SiB
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25. C. Social Media & SiB: Why
Websites are the most common way that SC staff hear
about SiB
120 thousand blog pages are talking about 'Standard
Chartered'.
Over 14 thousand blog pages are talking about SC
marathons
Over one thousand blog pages are talking about SiB
There are over 180 individual facebook groups which
bring together thousands of people.
We need to be facilitating their enthusiasm and
listen and join the conversations that already
happening.
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26. Social Media & SiB
Benefits to SiB/SCB…
Positive media coverage
Brand equity – differentiate SC from its competitors
Financial institutions are only just starting to get onboard,
so there is room to be a leading player in the field.
Staff engagement/moral/recruitment etc
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Notas do Editor
what exactly is social media? It also the recommendation of things amongst groups of people….
3. 4.
Branded MicrobloggingTakes a relatively short amount of timeSimple. Can be integrated to feed off blog etc
*This is just a quick overview and does not include the major social networking sites across Asia and Africa or any social media sites not in English