Presentation given by Josh Warner, president of video seeding company Feed Company at WOMMA Conference in Las Vegas
About Feed Company
Feed Company is the video seeding company social brands rely on to get video exposed to users on top blogs, video sites, mobile platforms, and social networks. Our ability to guarantee millions of user-initiated views and social engagements make us the first choice for Fortune 500 companies and their ad and media agencies.
28. The Audience
What interests our audience?
Everything.
They are students, teens, DJs, office workers, and
parents. They are stylish, intelligent, and will
embrace anything that inspires and appeals to them.
30. The Audience
• Interacts with content online, on their terms.
31. The Audience
• Interacts with content online, on their terms.
• Discovers, shares, and promotes what they like.
32. The Audience
• Interacts with content online, on their terms.
• Discovers, shares, and promotes what they like.
• Is highly social and discriminating.
34. The Content
Click here to play video
Messing with Driving Instructors
Parrot
Don't make an ad - entertain your audience, brand
and product recognition are secondary
35. The Content
Click here to play video
Guy Catches Glasses With Face
Ray Ban
It’s about a great concept, not always highly-
produced, “professional” content.
36. The Content
Click here to play video
Ball Girl
Gatorade
Keep it short. Get to the point.
37. The Content
Diesel SFW XXX
Diesel
Pick intriguing titles, thumbnails, and tags.
38. The Content
Click here to play video
White Gold - One Gallon Axe Music Video Premiere
Got Milk?
Be transparent. Don’t pretend to be something
you’re not, your audience is too smart for that.
45. The Strategy
Audience Mapping and Targeting. Use multiple messages
for different audiences to drive reach and engagement.
46. The Strategy
Marketing Blitz. Hit blogs, forums, and site features
all at once to drive exponential views.
White Gold #4 most viewed
of the day
47. The Strategy
Cross-promotion. Embed video in micro-site, social
networks, press-releases, email lists. Bring your
audience to your video so they promote for you.
48. The Strategy
Subtle brand connection. Make your brand link in
video subtly and elsewhere.
52. The Strategy
Episodic and niche content require a slow build
with hyper audience targeting and outreach
Campaign: Deloitte - Kid Fakes Job Interview
Target: 1st Year MBA Students at Top B Schools
Strategy: Seed link to MBA student & MBA
alumni blogs, school-hosted blogs & publications,
student club & organization officers, MBA
information hubs & sites.
Message MBA student group admins and users
on Facebook
53. The Strategy
Manage your client expectations. Avoid the word viral.
Use it to describe your success after it happens.
X
63. Beyond the View
Feature Placement - National Cable
Current featured “Kid fakes job
interview” as one of the top five
viral videos of the day for
September 5, 2008.