2. WHAT I'M GOING TO TALK ABOUT
What FTI Consulting's needs are, and how I can help
Some of my previous work, obstacles and solutions that
apply to the work you're doing.
Who I am, my experience and what I'm about
Questions? From you... from me
3. WHAT ARE YOUR NEEDS?
FTI needs someone in this UX Designer role who can...
1. perform UX Audits
2. make UX Standards and Specs
3. crank out storyboards, user flows and wireframes
4. create clean, well designed finished products
5. hack through some HTML and CSS
4. WELL, THAT'S ME.
I'll show you some of my work across each of these needs and
answer any questions you may have.
If you have a question, jump in!
6. PROBLEM
Highmark Medicare needed to redesign their medicare
website in a short amount of time, had some money for testing
and wanted to see how far they could push their web
presence.
7.
8.
9. OBSTACLES
Needed to be tested in about 2 weeks.
Was a complete redesign.
Had to be CMS (Centers for Medicare and Medicaid
Services) approved
Had complex rules that were confusing to the user.
10. SOLUTION
Break apart the information and reorganize.
Move interactions to be more relevant in the site.
example: Not pick a county right at page load.
We had to work iteratively. Test what we can in the short
amount of time.
Had to be open to change. Testing could affect everything.
Completed Redesign for testing in 2 weeks using Fireworks
and libraries of created symbols.
16. OBSTACLES
We started to use more complex interactions, but they
weren't specific to specific use cases.
Needed something that lived "above" use cases or stories.
Needed to explain these interactions and get buy-in from
the business.
17. SOLUTION
1. Create small PDFs that acted as "educational material" that
could be passed out to anyone.
2. Make them standardized, so that you could give several of
them and people could understand lots of information in a
short amount of time.
3. Define "What", "Where", "How" and "Where else" on the
internet to foster buy-in.
45. OBSTACLES
eRAD.com needed to reflect the new brand.
It needed to be able to be updated easily.
Needed to showcase customer base.
Needed to be used by sales as a lead generation tool.
Was mandated that it had to be responsive.
Needed to address multiple audiences.
46. SOLUTION
1. Spearheaded a two-day session where we discovered the
voice of the customer.
2. Created wireframes and information architecture for the
site navigation.
3. Designed and created all icons, images, collages, etc. for the
final website.
4. Worked in a project manager role with outside developer,
sales and marketing to launch the site.
5. Got out of "wireframe-mode" and into "developer
collaboration mode" to account for unseen variables that
could have impeded launch.
6. Developed content blocks that allowed modularity with
content, addressing multiple audiences.
55. WHO I AM
A people person.
A creative person.
I love the web and technology.
I love to figure things out.
I love "big problems".
56. I'M EXCITED!
The UX Designer position looks rewarding, complex and
challenging.
FTI Consulting seems like a great place to work.
I look forward to making exciting and challenging things with
you!
57. THANK YOU FOR YOUR TIME!
Any questions?
Email me at: Josh Aronoff / @jaronoff
Phone: 412-613-2500