1. UNDERSTANDING
INDUSTRIES

2. Non-Broadcast Radio
Non-broadcast is an audio that has been pre-recorded
meaning something that you can play over and over
again without the use of being recorded live. There
are loads of ways of using non-broadcast like Podcast
and MP3s.
Big radio stations tend to put their shows onto their
websites after they have been played live, for
example BBC radio put certain shows onto their
website so people do not miss it.

3. Commercial radio
 Commercial radio is radio that has advertisements.
Advertisements produce the revenue to run the radio stations.
 There are over 300 in the UK, mostly using FM frequencies and
DAB.
 There are three national commercial stations broadcasting using
FM as well as DAB. These are; Classic FM, Absolute Radio and
talkSPORT.
 Capital is an example of a commercial radio station in our area.

4.  Capital FM is the UK’s first national,
commercial radio brand
 Broadcasts all over the UK
 It reaches 6.7 million listeners every week
 The station is owned by Global Radio

5. • Absolute is an independent radio station
based in London and mostly plays popular
rock music.
• From 1993 to 2008 the radio show was called
Virgin Radio.
• Absolute have six radio stations:
Absolute radio 60s, 70s, 80s, 90s and 00s as well
as a Classic Rock station.

6. • Absolute pride themselves in having the only
70s, 80s and 90s based radio stations in the
UK.
• Absolute can be listened to with your:
DAB radio, mobile phone, computer and your TV

7.  K2K Radio is a new online radio station based in South
Kilburn, connecting Kilburn and Kensal to the world. The
station is open to all people of all ages interested in
promoting good music, good ideas and good vibes.
 play everything from reggae, folk, blues, hip hop, balkan, jazz,
dub, Latin, drum and bass, dubstep, bass, funk and soul to
house, garage, metal, rock and much, much more. As well as
music there is live music, poetry, performance, improv,
comedy, and debates.

8. PSB
 Stands for Public Service Broadcasting and is
broadcasted for the benefit of the public and
their entertainment/needs.
 All of the BBC’s television and radio stations
have a public service remit, including those
that broadcast digitally.

9. BBC Stations
 BBC 1 - The remit states that it represents 15
to 19 years olds and should play a
cotemporary mix of music.
 BBC 2 - Has a wide target audience and a wide
music variety, their target audience ranges
from people over 35 years old.
 BBC 3 - Dedicated to Classical and Jazz. They
state that it is open for any age willing to
expand there cultural horizons.

10. BBC Stations
 BBC 4 – The BBC state that they should appeal to
those who are seeking intelligent programmes in
many genres for example Dramas and Comedy.
 BBC 5 – A station which is dedicated to sport
coverage and news. There is no specific target
audience.
 BBC 6 – Plays old and current music which
wouldn't be played on BBC 1 OR 2 and is not
mainstream.

11. New technologies
• The BBC and commercial radios are doing a
variety of things to improve their stations and
introduce new ways of listening to the radio.
• One of the biggest changes in radio was the
release of online radio allowing people to listen
to their favourite stations from the internet.
• This has revolutionised the radio industry and
now more people can access them whenever.

12. Non profit radio
• Community radio is a type of radio service that offers
a third model of radio broadcasting.
• Since 2005, 200 non for profit radio stations have
been licensed by the UK broadcasting regulator,
Ofcom. Majority of these radio stations are
broadcasted on FM.
• An example of a non profit radio is K2K, which
represents Kilburn to Kensal area.
• They are privately owned and operated by the
communities they broadcast too.

13. Workforce statistics
• Number of UK employees – 22,800
• Number of UK employers – 350
• 25% of the radio workforce is freelance and 22% of
the workforce don't hold any qualifications.
• 25% of companies have more than 20 people
working for them

14. What makes one station
better than another?
• For a radio station to be good it needs an
appropriate playlist of music along with
interesting or funny discussions.
• I think radio shows need to be quite fast
paced, if a topic drags on for too long the
listeners will get bored.
• It is important for the presenter to have a
good radio personality that people can get to
know.

15. Which audiences prefer
which stations and why?
• Every radio station has its own target
audience, they do research into who would
enjoy their show the most and then use that
information to build their audience.
• There are radio stations aimed at most
different age groups, there are stations for
young people e.g radio one, and there is
stations for an older and more mature
audience e.g radio 4.

16. Personal
preference
I myself do not go out of my way to listen to live
radio, although I do listen to a lot of podcasts
which are pre recorded shows that you can
download of the internet.
An example of a podcast I listen to is the “The
Comedy Button”