My "distinguished speaker" presentation for the global online Library 2.013 conference. "Library Futures & Tech Directions" By Joe Murphy, Librarian. Director, Library Futures at Innovative Interfaces, Inc.

1. Library Futures & Tech Directions
Joe Murphy
Library 2.013 Online Global – Distinguished Speaker
@libraryfuture

2. Joe Murphy
Director, Library Futures Innovative Interfaces, Inc.
Twitter @libraryfuture
libraryfuture@gmail.com
http://bit.ly/lib2013futures

3. @libraryfuture

4. Past as novelty. Novelty as
art. Art as emotion.
Emotion as connector.
@libraryfuture

5. @libraryfuture

6. Joe Murphy
Director, Library Futures Innovative Interfaces, Inc.
Mission:
• Empower librarians dreaming big
• Enable libraries creating an inspirational
futures
• Secure robust roles for libraries in the future
• Help libraries be remarkable
@libraryfuture

7. @libraryfuture

8. The Greatest Brand of all Time – Books. Stories
@libraryfuture

9. Moonshots
around core strengths

10. The library when change is the new normal
@libraryfuture

11. What are
libraries
about
now?
@libraryfuture

12. Library as
creation
@libraryfuture

13. Where Maker
Spaces will take
libraries
@libraryfuture

14. The Library
& the Entrepreneur
•
•
•
•
Libraries & Start Ups
Librarians as Entrepreneurs (intrepreneurs)
Libraries & Start up Culture
The Library & the City

15. The Library and the City
http://www.npr.org/blogs/parallels/2013/05/31/187316703/Ri
o-Goes-High-Tech-With-An-Eye-Toward-Olympics-World-Cup
http://www.npr.org/2013/07/11/201200441/innovationcenters-may-be-cornerstones-of-new-urban-economy
City innovation projects parallel a library mission
@libraryfuture

16. Do your most creative
And bring us along
@libraryfuture

17. Will walls stop us,
or are they blank canvases?
@libraryfuture

18. Ideas as
connection
points
@libraryfuture

19. “I am glad someone still believes in libraries”
@libraryfuture

20. Libraries like
watches?
- obsolete because tech
shift?
- new clientele?
- new uses ?
- just serve the still loyal
market
@libraryfuture

21. Solve the pain points
@libraryfuture

22. @libraryfuture

23. Rooted in ideas
@libraryfuture

24. Marketing Win
Focus on shared
cultural experience
@libraryfuture

25. @libraryfuture

26. Issues in Tech News
•
•
•
•
Automatic Content Recognition (ACR)
Interactive Visual Displays
NFC
Ambient Alerts - Google Now

27. Rebranding or
re-enforcing?
The question as capital
@libraryfuture

28. Gartner’s top Strategic Tech trends for 2014
http://forwardthinking.pcmag.com/show-reports/316750-gartner-s-top-10strategic-technology-trends-for-2014

29. @libraryfuture

30. Tech
(re)applied
in physical
space
@libraryfuture

31. Next Areas
• Internet of Things
– Smart Everyday Objects
• Wearable Tech
– Google Glass - - Smart Watches
• The Quantified Self Qualified
@libraryfuture

32. Connected Smart Cars
• As platform for content/service
• As interactive agents
– A sender of signals – means alert the library etc
that it is within access range
– - an extension of mobile ambient location apps?
@libraryfuture

33. @libraryfuture

34. FAA panel says (non connected) devices will be safe to
use on most parts of flights.
• Process reflects our struggle to catch up policy to
expectations.
• Sometimes change takes time for valid reasons.
Example of working in rules valid in the past.

35. @libraryfuture

36. More social aspects of content
Shift from discovery to engagement

37. Balance
@libraryfuture

38. Tunnel vision
@libraryfuture

39. More streaming of traditionally print media
A new gap that librarians can fill,
advocate for the digital reader
@libraryfuture

40. Amazon Kindle Matchbook
• Bought the print edition? Now
also get the e copy for less.
• Could be reverse …
• Reflects cross format reading
http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1001373341
@libraryfuture

41. Twitter experiment
https://twitter.com/EventParrot
Twitter trying private messaging for news sharing?
DMs to counter tweet drowning?

42. Maturation of media partnerships
https://twitter.com/NBA/statuses/335946268192940033

43. Social profitable with Media partnerships
• Twitter and ratings
– Sharknado effect
• Facebook sending TV networks Weekly Data
on Chatter about their Programs
http://blogs.wsj.com/digits/2013/09/29/facebook-woos-tvnetworks-with-more-data/

44. Media tipping
points
@libraryfuture

45. Netflix(S) for Books
- 24Symbols – Oyster – etc –
- Streaming – Subscription – Freemium @libraryfuture

46. eBooks as subscription takes off
http://www.scribd.com/browse/Books-Nonfiction?p=3

47. Book strong
and
future ready

48. Ouch
Are we so
indistinguishable from
book services etc?
http://www.usatoday.com/story/life/movies/2013/08/29/james-spader-ultron-@libraryfuture
avengers/2727041/

49. In competition w/ Netflix/Hulu, CBS is promoting
Video on Demand the day After Shows Air
• Expansion/acceptance of viewing on demand
• Another Napster moment for TV
• Amount of TV watched on demand rose >40%
this year
• And yet – broadcast TV is not dead

51. Drones + ecommerce delivery + Student services platform
http://vimeo.com/76606906
• New tech leads to experiments
• Regulation context – Public perception.
• Content as test case - “if you can deliver a
textbook, then things such as urgent medical
deliveries, … and other e-commerce will be
much more viable.” (Ahmed Haider, CEO of Zookal, co-founder of Flirtey)

52. Little Mermaid Second Screen Live
BYOD content engagement encouraged
The Second “Screen” as cross format
• Audible.com (owned by
Amazon.com)
• Original content
• New cross format
partnership – video to
audio.
http://www.audible.com/pd/Arts-Entertainment/Homeland-Phantom-PainAudiobook/B00FN4UVF2/ref=a_hp_c1_all_1_1_ga

53. We don’t have to
cut out out heart
to adapt

54. “There will definitely be some boats that will be
rocked by this.” – Google search algorithm updated
Analyst Sameet Sinha - http://www.usatoday.com/story/tech/2013/09/26/google-overhauls-search-engine/2877491/

55. “Food, Water, Shelter and Facebook”
“Connection is a profound
and basic need.”
(Matthew Lieberman - "Social: Why Our Brains Are Wired to Connect")
Article in Aljazeera America by Carlin Flora
http://america.aljazeera.com/articles/2013/10/12/food-watershelterandfacebook.html

56. Never underestimate the power of
a social (mobile) librarian.
•
•
•
•
•
•
•
•
Curator
Creator
Educator
Filter
Connector
Facilitator
Experimenter
Beacon
http://libraryconnect.elsevier.com/articles/supporting-usersorganizations/2013-08/i-am-social-librarian-infographic-free-download
@libraryfuture

57. https://twitter.com/Nobelprize_org/statuses/388258838744297472
I too check my tweets before my phone in the morning

58. http://tumblr.thefjp.org/post/63761388198/mapping-internet-populations-and-digital-divide - By the Oxford Internet Institute
Geographical space represents absolute size of
each country’s online population. Color refers to
the % of its overall population online.
Latin America hosts almost as many Internet users as the US
Global mobile penetration is nearly billion subscribers
China, India, and Japan
have more internet users
than Europe and North
America combined

59. http://techcrunch.com/2013/10/11/rappers-are-rapping-about-being-verified-or-not-on-twitter/
http://rapgenius.com/Slaughterhouse-funkmaster-flex-freestyle-lyrics
https://twitter.com/JP_Books/status/385783294807126016

60. “The price of oil just went up because traders misread a tweet”
http://www.washingtonpost.com/blogs/worldviews/wp/2013/10/10/theprice-of-oil-just-went-up-because-traders-misread-a-tweet/
Impact of
the medium
https://twitter.com/IDFSpokesperson/statuses/388302956799336449
Hash tag literacy ?

61. Vine – micro
mobile video
- Hyper Short Video & Creative Economy – The Loop
– Mobile – Gif Economy
@libraryfuture

62. PC sales drop tied to iPad growth
http://www.statista.com/topics/1070/pcs/chart/1281/pc-shipment-growth/%20
“Traditional PC Shipments to Decline 10.6 Percent in 2013,
While Tablet Shipments Increase 67.9 Percent”
http://www.gartner.com/newsroom/id/2525515

63. “Reading Literary Fiction Improves
Theory of Mind” – Science
• “experiments showing that reading literary fiction led to
better performance on tests of affective ToM”
http://www.sciencemag.org/content/early/2013/10/02/science.1239918.abstract?sid=f192d0cc-1443-4bf1-a043-61410da39519
• Reading is social because you enter an imaginary social
environment.
• Libraries and people intelligence
• A rethinking of value from traditional librarian intelligences

64. With reach comes reflection
The Jungle of our time?
Our profession often focuses on the
societal impact of new tech areas.
http://trends.ifla.org/

65. Google Chromecast
TV still a dominant screen – Mobile as source Implications for screen projection – new life for the 1st
screen – screen sharing – battle for the living room – a
new old platform for the library –
@libraryfuture

66. A country’s lack and a service
the Library can fill
Americans lacking
“technical skills needed
for a modern workplace”
including ““problemsolving in technology-rich
environments,” on using
digital devices to find and
evaluate information,
communicate, and
perform common tasks.”
http://www.nytimes.com/interactive/2013/10/07/us/united-states-laggingin-skills.html?ref=us

67. "very first data storage system" may have been discovered
http://news.discovery.com/history/archaeolog
y/clues-to-prehistoric-code-foundinmesopotamia-131011.htm
- Wall Street use – The Impermanence of Messages - Library
Archiving Issues? – Communication Around Pictures – From
cultural norms to communication assets –
Snapchat
- people do want default of privacy in apps – Providing
reference in Snapchat
@libraryfuture

68. When trends
jump to
new areas.
Expansion of auto
updates/uploads
@libraryfuture

69. Subscription
everything
Indoor mapping – content
partnerships with location
@libraryfuture

70. When the message is … “no”
@libraryfuture

71. http://explore.noodle.org/post/62987270909/how-to-make-your-own-luck
Via https://twitter.com/brainpicker/status/385872875603120128
@libraryfuture

72. Story of Missed Value Moby Dick and the Librarian
@libraryfuture

73. Stability Amidst Tech Change our Brand?
• Slow TV
• Slow fashion –
– Zady (… vision: to combat the fast-fashion craze by providing a
platform for only those companies that care about timeless style and
solid construction.” – Looks out for producers and consumers)
• Slow food
• Appropriate slant for libraries?

74. @libraryfuture

75. What I need from you Give us (more) examples
we can strive towards.
@libraryfuture

76. The joy & inspiration libraries
bring just by having a familiar title
@libraryfuture

77. @libraryfuture

78. Ready – Go!
@libraryfuture

79. The Beginning
Joe Murphy
Director, Library Futures Innovative Interfaces, Inc.
Twitter @libraryfuture
LinkedIn
www.linkedin.com/in/joemurphylibraryfuture
libraryfuture@gmail.com
Do Libraries Have More
Past or More Future?
Slides http://bit.ly/lib2013futures