Important Mobile Trends for 2012

Important Mobile Trends for 2012

Handheld Librarian 2/1/12

Heavy D’s
last Tweet
before
his death

2012 Trend Concepts

Proximity/Location

Opportunity

Image
Curation Element

The importance of staying current on tech trends

‘If you stay ready, you don’t have to get ready’

http://insights.iyogi.com/research/63-people-prefer-to-stay-connected-than-warm.html

Infographic by http://www.statista.com/ http://www.statista.com/topics/751/facebook/ via Mashable

Facebook increases information exposure
“Rethinking Information Diversity in Networks”
https://www.facebook.com/notes/facebook-data-team/rethinking-
information-diversity-in-networks/10150503499618859

“The research suggests that Facebook isn’t the echo chamber that
some might expect – online social networks actually increase the
spread of novel information and diverse viewpoints.”

“The information we consume and share on
Facebook is actually much more diverse in
nature than conventional wisdom might
suggest. We are exposed to and spread more
information from our distant contacts than our
close friends. Since these distant contacts
tend to be different from us, the bulk of
information we consume and share comes
from people with different perspectives.”

New era of massive social data

Infographic by Cartridge Save http://www.cartridgesave.co.uk/
Via http://mashable.com/2012/01/31/if-you-printed-facebook/

Archives data management records publishing
costs models print history

“The Future of History Is on Facebook”

http://on.mash.to/FBlibsandhistory

Librarians as
community managers:
Libraries as the brand,
We often learn about people and these archives as
through social networks - this can
apply to historical figures too. the campaign in this
instance.

iTunes Match dropped:
Revolutionizing content access

People are willing to pay for streaming content to mobile
“Spotify has now hit three million paying
subscribers. That’s up from 2.5 million in
November, when Spotify said it had 10
million active users and a 15 percent
premium conversion ratio. Now Spotify says
it is converting 20 percent to paid; it did not
update the active-users count, though
mathematics suggests it is 15 million.”

“The vast majority of customers are
paying 120 dollars, pounds or Euros every
year, which is around twice the amount
the average user purchases on a
download service every year.”

“Users who are exposing their listening on Facebook are three times as likely
to become paid subscribers.
http://paidcontent.org/article/419-spotify-not-throttling-americans-fancies-e-commerce-coldplay-illogical/

“Tablet and E-book reader Ownership Nearly Double
Over the Holiday Gift-Giving Period.”
-Pew Internet And American Life Project http://www.pewinternet.org/Reports/2012/E-readers-and-
tablets/Findings.aspx

“The number of Americans owning at least one of these digital
reading devices jumped from 18% in December to 29% in January.”

1 million Kindle Fires sold each
week in December
- http://mashable.com/2011/12/16/amazon-kindle-fire-1-million-sold-each-week/

Kindle Fire sales estimates raised to
six million units.
“We believe the lower hardware
price will correlate with high e-
book and video content attach
rates.”
“software attach rates correlate
inversely with the hardware price”
- analyst Jordan Rohan.
http://allthingsd.com/20120130/wheres-the-fire-kindle-sales-pushing-six-million-
for-the-quarter/#

http://www.businesswire.com/news/home/20120124006782/en

•record quarterly revenue of $46.33 billion
•record quarterly net profit of $13.06 billion
•International sales accounted for 58 percent of the
quarter’s revenue.
•sold 37.04 million iPhones (128 % unit growth)
•sold 15.43 million iPads (111% unit increase

Pilot program compared learning by iPad vs. print textbooks

Middle School students given new way
to access the curriculum were compared
to control group using traditional
textbooks in areas of achievement and
attitudes about learning.

http://www.hmheducation.co
m/fuse/pilot-1.php

http://mindshift.kqed.org/2011/01/a-new-tool-in-the-classroom-grabs-the-spotlight/

“..students using the HMH Fuse app were more motivated,
more attentive in class, and more engaged with Algebra
content relative to students using textbooks. This change in
student behavior also resulted in markedly improved
student test scores at the end of the school year.”
http://www.hmheducation.com/fuse/pdf/hmh-fuse-riverside-
whitepaper.pdf

http://www.marketwatch.com/story/95-of-college-students-found-knos-digital-
textbook-app-very-useful-and-will-use-it-again-pilot-tests-results-show-2012-01-25

iBooks Author for
publishing on the iPad

http://www.apple.com/ibooks-author/

iPad iBooks textbooks http://www.apple.com/education/ibooks-textbooks/

There is no
accounting
for the
unexpected

http://www.apple.com/ibooks-author/

http://www.apple.com/education/ibooks-textbooks/

iBooks 2

http://itunes.apple.com/us/app/ibooks/id364709193?mt=8

From meme to book

http://www.youtube.com/watch?feature=player_embedded&v=4r7wHMg5Yjg

The piece’s unique benefits,
Randall’s voice, would
benefit form an interactive
eBook.

Personalized visual based mobile magazines

http://allthingsd.com/20111206/in-your-hands-just-what-you-want-to-read/

Named Apple's iPad App of the year
Developed for the iPad,
Flipboard Creates a visual magazine like
experience for custom curated content
Key points:
•Visual browsing
•Personal choice in content
•Social and proprietary content

iPhone app released in December,
2011 “has been downloaded more
than one million times in its first week”
- http://mashable.com/2011/12/14/flipboard-iphone-1-million/

Opportunities won’t always stop to pose

“Twitter Is Not a Media Company,
CEO Says”

http://mashable.com/2012/01/31/twitter-is-not-a-media-company-ceo-says/

“We’re in the media business, but we’re not
necessarily a media company,” Costolo elaborated.
“We don’t create our own content; we’re a
distributor of content and traffic. We’re one of the
largest drivers of traffic to other media properties,
[namely] to other online web properties, even to
films.”

“I really think 2012 is going to
be the Twitter election,”
Twitter CEO Dick Costolo
http://allthingsd.com/20120130/dick-costolo-2012-is-
going-to-be-the-twitter-election/

http://www.mediabistro.com/alltwitter/could-twitter-predict-election-
results-better-than-a-traditional-poll_b17369

“Twitter has already changed the
nature of political discussion in the
U.S.
The news cycle, already pretty fast,
has sped up another notch.”
http://allthingsd.com/20120130/dick-costolo-2012-is-
going-to-be-the-twitter-election/

http://www.nfl.com/superbowl/46/live/tuesday

Music album recorded entirely with iPhone apps

Short film shot entirely on phones

http://www.youtube.com/watch?feature=player_embedded&v=y1EmNd-wWjw

“T-rays technology could help develop Star Trek-style
hand-held medical scanners”

http://www.amazon.com/Star-Trek-Starfleet-Tricorder-
Collectors/dp/B000E6A0GE
http://www3.imperial.ac.uk/newsandeventsp
ggrp/imperialcollege/newssummary/news_20
-1-2012-15-50-15

Mobile payments spreading

“In 2012, mobile
payments could be
the transformational
technology…”

http://bits.blogs.nytimes.com/2012/01/30/obama-and-romney-campaigns-adopt-
square-for-funding/

Why Pinterest is Important:
We experience and consume so much visually and Pinterest gives us a way to share and make
note of goals, plans, experiences, desires, with images from online or from our own lives

Experiment part 1: PinBoard for Professional projects

Experiment part 2: PinBoard for sharing news stories

Pinterest and infographics

Attribution ?

http://pinterest.com/pin/171981279490024885/

From same board - What better way to describe Pinterest than an infographic?

http://pinterest.com/pin/111323422008855539/

“Pinteresting
Trend in Social
Media”

By http://www.monetate.com/
http://mashable.com/2012/01/29/pinterest-
retail-infographic/

http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/

By http://www.monetate.com/
http://mashable.com/2012/01/29/pinterest-retail-infographic/

Invest time
in planning
before
setting out

http://bit.ly/pinterestforinfo

Some suggestions:
•Bookmark resources
•Books and collections
•Contributions from community
•As a visual resource guide
•Facilitate collaboration
•As a teaching tool
•Pin pictures of staff to up the human
element.
•Track metrics
•Pin pictures already in use for various
social media projects

Repinned from Books / Libros by Sahaa http://www.modcloth.com/shop/books/all-my-friends-are-dead

or through uniqueness

Inspire though beauty

http://www.visualnews.com/2011/12/22/mountains-of-books-become-mountains/

Remember that -

“through hardships to the stars”

I repinned from Holly Tomren

“Making fun of Pinterest is the new Pinterest”
http://www.dailydot.com/culture/pinterest-wtf-you-are-drunk-pintester/

http://www.pinterestyouaredrunk.com/

Google+ now has 90 million users globally
- http://investor.google.com/earnings/2011/Q4_google_earnings.html

Adding over 600 thousand every day and might reach
300 million users with in a year
- http://mashable.com/2011/12/27/google-plus-62m-users/

President Obama to host State of the
Union questions on Google+ Hangout bit.ly/googleplusforlibs

http://www.iamdanw.com/wrote/arrivals-for-foursquare/

http://mashable.com/2012/01/30/arrivals-for-foursquare-displays-check-ins-on-old-
style-airport-board/

Partnership brings menus to Foursquare venues

http://blog.foursquare.com/2012/01/18/find-what-you%E2%80%99re-
craving-and-check-out-the-menu-too/

“Displays friends recent checkins on a clock
similar to the "Weasleys' family clock" found in
the "Harry Potter" book series. The hands
automagically move as your friends checkin to
different venues.”

http://blog.foursquare.com/

https://foursquare.com/app/magic_muggle_clock

More and revised
location engagement
and discovery

http://www.engadget.com/2011/08/
18/nokia-gifts-museum-of-london-
with-nfc-tags-makes-you-tap-for-mo/
NFC
Transfer info by tapping smart phone.
Easier than QR Codes etc?

http://www.nfctimes.com/news/korean-telco-roll-out-nfc-attachment-iphone

http://www.nfctimes.com/project/us-university-tests-mobile-access-control-
microsd-cards

Save notes to real world with NFC
via Touchanote

http://www.touchanote.com/

Delivering content
through NFC?

http://www.youtube.com/watch?v=mpqpGQMzR7s&feature=player_embedded&JU
MPPAGE=ADVERTISE

Access to power for our mobile devices is upmost in space capital.

http://thejuicebox.com/intro/
Possible solution to a contemporary challenge facing physical libraries?
Possible revenue source: patrons would be willing to pay.
More importantly – advertising and branding as viable space

Tattoo-like electronic chips to monitor the body

http://www.nsf.gov/news/special_reports/science_nation/skinmountedelectronics.jsp

To bridge the gap between biological input and electronic synthesis of information

3D Printing

http://mashable.com/2012/01/12/3d-printing-now-reality/ 3D printing inspired by iPhone pics
“British Scientists Make Chocolate Goodies With 3D Printer”

http://www.psfk.com/2012/01/3d-printing-iphone-photos.html
http://mashable.com/2011/07/07/3d-printing-chocolate/

Celebrity / brand
personal engagement

Instagram
cemented in
social media
space

Instagram & news

The power of image

http://www.psfk.com/2012/01/grammaphone-iphone-dock.html

There is always
room for humor,
… and heart

http://i.imgur.com/lmLxZ.jpg

Choose
your
inspiration
carefully

The negativity
economy always
carries a
negative balance

Technology Trend Spotter for Libraries
Twitter: @libraryfuture
libraryfuture@gmail.com
http://www.facebook.com/joemurphy3
http://www.linkedin.com/in/libraryfuture
http://joemurphylibraryfuture.com

Important Mobile Trends for 2012

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Important Mobile Trends for 2012

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