8. video2.0
More RMC
RMC PCC
Contents UGC
TV
CATV
IPTV
Distribution TV Online Video
Device CATV web2.0
Mobile
Personalization
Search
On Demand
Audience $ $$$$$
Ad Market
Segment Individual, Networked, UGC
9. Mass Media to Social Media
Power Shift to People
Pre Media Age Mass Media Age Social
Media Age
Consumers
Dictate
Consumers
Dictated
Professional Media
Dictate
Church, State, Monarchy
Dictate the Agenda
Volume of Participation
10. TV/Mass Media video2.0
Media Company in Control Consumer in Control
One way / Delivering a Message Two way / Conversation
Influencing, Involving, Info =>
Entertaining
Life Style
UGC(User Generated Contents) +
RMC(Ready Made Professional
Contents)
PCC) Proteur Created
Contents) => Volume, Type
On Demand, Search, Personal,
Scheduled
Recommendation
Anywhere & Cross Devices with
TV
TV, PC, Mobile..
Family (Watching) Individual, Networked
Sit back Participative
Messages Experiences
Pay (Subscription) Free (Advertising)
Mass Ad Personalize Ad (Ad as Contents)
13. Online Video
Web/PC/OnDemand
UGC Pro(RMC)
tv2.0
Internet TV
Open IPTV
IPTV
TV/Setupbox/Live by josanku 2008
14. Online Video in Korea
Paran Mobx
Leveraging Broadband & Mobile Infrastructure
15. Why Online Video?
High Demand
Online video viewing becoming mainstream: 57% in US
High Involvement
57% Shared Links.
Over 50% Watched Videos with Others.
80% Recall Seeing a Video Ad and 52% Have Taken
Action, Including 16% Making a Purchase.
New Opportunity
Communicate with Users and Attract Them
Enter the Video Market
New Revenue Streams
21. Contents: Liberation
RMC PCC UGC
(Ready Made Content) (Proteur Created Content) (User Generated Content)
Quality
Reputation
“百見不如一作 ”
News Hot Issue
Documentary Information Casual
Entertainment Knowledge Creativity
HowTo Video Fun
Mass, $$$$$ Parody Clipping
Viral Marketing Street News
Short Head Life Vloging
Many, $ or Not
Some, Show
Body Long Tail
by josanku 2008
22. Contents: What’s Hot?
News
Humor
Movie Trailers
Music Videos
TV Show Clips
User Generated
Full TV Shows
(source:
eMarketer 2008)
22
24. UGC Media/Content Owner
New Player
Solution
video2.0 Search
SNS
Telco/CableTV
Ads CDN, P2P
Device
25. Issues & Players
Google Economy and Ecosystem
Video Open Platform – Joost
Amazon Video
RMC and UGC – Veoh
Content is Still King - Hulu
Cable TV to Online Video: Fancast
Video Search – Blinkx
Meta Video Site -magnify
Short-form Original Content – Metacafe
Video and Social Network – myspace and facebook
P2P to Video Aggregation – BitTorrent
Infinite Broadcasting Channels – TVU Networks
Mobile & Video – Sekai Camera
Place Shift - SlingBox
AppleTV
tv2.0: readwriteTV – Zillion TV
30. “Content is still King” – Content Owner
NBC & Fox
March 2008
$90 M at First Year
Profitable Model?
No Copyright Issue (70% with Ad)
YouTube: $200M ($90M in US) in 2008
for 3% UGC Ad
40. Mobile & Video
A camera system that aims to merge
the virtual and real worlds by using
a digital device as a viewfinder.
http://www.techcrunch.com/2008/09/17/tonchidot-madness-the-video/
43. tv2.0: readwriteTV
TV – Still the Primary Media
Device
Any TV & Movie Contents
Empower People:
Personalization & Community
Free or Oneclick Pay per View
Pulled Ads as Content
50. Attention vs. Money
Content : 2008, US
RMC
58% UGC
42%
Ad Revenue: 2008 US
UGC
4%
RMC Hulu (70%) vs. YouTube (3%)
98%
http://www.contentinople.com/author.asp?section_id=430&doc_id=158713
http://www.ipsos-na.com/news/pressrelease.cfm?id=4011
57. Challenge
Digital Noise
Reputation and Trust System
Privacy
Copyright
Distribution Control
Traffic Overload and Network Abuse
Guarantees on Quality
Network Neutrality
Revenue Model
Another Poker Game
58. The Future Now
More Blurring, Not just Convergence
tv2.0, readwriteTV with Huge Potential
HD Quality
Any Type of Video including Broadcasting
More Social and Community
More Mobile
Video Search for Contents and Contents
P2P for Better Network Scalability
Advanced Advertising Models
Market Consolidation for Leading Ecosystem or Platform
Video * : Main Stream