SlideShare uma empresa Scribd logo
1 de 62
@josanku
  June 28, 2013
http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/
공유경제
의미와 가치
access
shared
ownership
exclusive
shared/smart
 owndership
an economic model based on
sharing, swapping, bartering,
trading or renting access to
products as opposed to
ownership
Big Shift to Sharing Economy
Me
Company
Money, Capital
Global
Credit, Regulation
Centralized, 1%
Competition
Market, Advertising
Consumers
We
People
Value
Local
Reputation, Trust
Distributed, 99%
Collaboration
Community
Micro Entrepreneurs
sharing
 economy
http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
rise
http://www.rachelbotsman.com/video/
sharing
 economy
Lawrence Lessig 2008
bits
 2
 atoms
of
 access
the new age
2000Pay
 as
 you
 live
Friends  Family
Close Sharing
Sharing
More People (Neighbors and Strangers)
Wide Sharing
Traditional Sharing Redefined
By Technology Empowering People
Sharing Economy
technology
SoLoMoN
trust,
 efficiency,
 easy
Socail Local Mobile Network
web2.0
share life:
stuffs, space, time, skill...
Mobile Internet
SoLoMoN
economy2.0
sharing economy
company2.0 government2.0
share bits
LIFE2.0
participate
share
open
power to
the people
@josanku 2010
o2O
. - /Internet web2.0
201320051990
LIFE2.0
offline Internet
People
Power
Ysharing
 natives
generation
Economy
Technology
Idle Capacity
enablers
sharing
 economy
Planet
Society
Y
GENERATION
)
);
;
economy
save
 cost
extra
 income
economy
Local
boost
http://techcrunch.com/2012/11/09/airbnb-research-data-dump/
Reseach by HRA
June 2011 to May 2012
Airbnb 928 travelers and
344 hosts
in San Francisco
in
 Paris
http://techcrunch.com/2013/06/12/airbnb-paris/
€185 Million
10,500
 Hosts
3.5 Million Households
20,000 Hosts
1/2 of Paris = 200 Million KRW
300K Rooms
4M Subscribers, 40K Daily Users
192 Countries, 30K Cities
Revenue: $150M in 2012
Market Value: $2.5 Billion
SF
2008
SF
2011
fantastic
 4
 +
 1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
$100 $700
billion
 market
 (us,
 global)
http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/new-report-towards-the-circular-economy-vol-2
opportunity
business
car manufacturing to mobility service
http://www.ted.com/talks/view/lang/en//id/1572
jobs
new
not
 profit
planet
right
 of
idle capacity
$1.6
 trillion
unused
 items
 in
 homes
idle capacity
$1.6

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Value of Sharing Economy