2. The Challenge
In a January 2013 survey to the
YMCA Movement and Associations, 53%
of the respondents expressed a need for
personal fundraising pages
The Movement appreciates the need for
peer to peer fundraising
3. Peer to Peer Fundraising
What is it?
Why do it?
Who does it?
When to do it?
How to do it?
Where to start?
4. What is it?
When to do it?
Recruit campaigners to ask their peers
to donate to their YMCA.
Donors
CampaignersYMCA
5. It’s NOT just about events anymore.
(And you, the YMCA, already know this.)
6.
7.
8.
9.
10. Why do it?
The power of the P2P ask.
That’s why.
Mom
Grandparents
Big Sister
Best Friend
11. 1 in 4
number of fundraising emails
from an organization
that result in a donation
1 in 1250
2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.
number of fundraising emails
from a P2P fundraiser
that result in a donation
17. Gen XGen Y
72%
88%
Boomers Matures
Donated to an Organization
60% 59%
Blackbaud’s Next Generation of American Giving
1981-1995 1965-1980 1946-1964 1945-earlier
19. MORE ON MILLENNIALS…
willing to raise
money on
behalf of a
nonprofit they
care about
70%
fundraise for a
traditional event
(run, walk, ride)
64%
prefer asking
people to
donate to a
designated
nonprofit in lieu
of physical gifts
46%NOT afraid to
ask family and
friends for
money when
they feel
strongly about a
cause
45%
2013 Millennial Impact Report
24. How to do it? Make it easy and set expectations.
easy-to-use campaign website
simple, online registration process
online fundraising tools
social sharing
email strategy
30. Be social. Allow others to be social.
(It’s not just about you, it’s about them too.)
31. harvesting
content originating from
the organization and
posted on social media
seeding
content originating from
supporters, which the
organization shares or
retweets
41. Where to start? Survey! Review! Plan! Get online!
identify opportunities
survey your campaigners
define your outcomes
know your numbers
invest in an online solution
44. Benchmark your YMCA’s fundraising efforts:
www.blackbaud.com/blackbaudindex
Next Generation of American Giving
www.blackbaud.com/nonprofit-resources/generational-giving-report
Next Generation of Canadian Giving
https://www.blackbaud.com/nonprofit-resources/generational-giving-
report-canada
2013 Millennial Impact Report
http://www.themillennialimpact.com/research