Community Options Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser
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Semelhante a Community Options Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser
Semelhante a Community Options Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser (20)
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Community Options Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser
- 4. OVERVIEW
- 5. CHALLENGES
- 13. 20142012 2013 3,948 3,274 2,440 Active Active TeamRaiser
- 20. 350%
- 21. Percentage of Participant Role & Revenue
- 22. Peer to Peer Fundraising What is it? Why do it? Who does it? When to do it? How to do it? Where to start?
- 23. What is it? When to do it? Recruit fundraisers to ask their peers to donate to your organization. Donors FundraisersCommunity Options
- 25. MISSION
- 26. Why do it? The power of the P2P ask. That’s why. Mom Grandparents Big Sister Best Friend
- 27. 1 in 4 number of fundraising emails from an organization that result in a donation 1 in 1250 2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council. number of fundraising emails from a P2P fundraiser that result in a donation
- 31. Who does it? It takes all kinds of kinds. Board Members Staff & Volunteers Families Alumni
- 32. Gen XGen Y 72% 88% Boomers Matures Donated to an Organization 60% 59% Blackbaud’s Next Generation of American Giving 1981-1995 1965-1980 1946-1964 1945-earlier
- 33. Gen XGen Y 43% 46% 35% 30% Boomers Matures Fundraised on Behalf of an Organization 1981-1995 1965-1980 1946-1964 1945-earlier
- 34. MORE ON MILLENNIALS… willing to raise money on behalf of a nonprofit they care about 70% fundraise for a traditional event (run, walk, ride) 64% prefer asking people to donate to a designated nonprofit in lieu of physical gifts 46%NOT afraid to ask family and friends for money when they feel strongly about a cause 45% 2013 Millennial Impact Report
- 35. How to do it? Make it easy and set expectations. easy-to-use event website simple, online registration process online fundraising tools social sharing email strategy
- 37. PARTICIPANT CENTER edit personal/team pages email tool gift entry tool social sharing options messaging area news feed
- 39. Be social. Allow others to be social. (It’s not just about you, it’s about them too.)
- 40. harvesting content originating from the organization and posted on social media seeding content originating from supporters, which the organization shares or retweets
- 42. Email strategy.
- 44. 22% increase in overall fundraising 31% increase in online fundraising 20% increase in average gift
- 45. inaugural event raised over $230,000 registered 580 participants
- 47. Personal & Team Report
- 48. Call-to-action for the Team Captain
- 49. When to do it? When to do it? All year long!
- 50. Where to start? Survey! Review! Plan! identify three things you can start doing differently today survey your participants define your outcomes know your numbers
- 52. Go! TeamRaiser Register More. Raise More. Retain More.
- 53. Program Overview Kickoff Recruitment Strategy (part 1) Recruitment Strategy (part 2) Tools Training May Coaching Strategy (part 1) Coaching Strategy (part 2) Tools Training June Reporting & Scheduling Post Event Communication Wrap-up July