Plan Evaluation Campaigns with Clear Goals and Measures

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considerations when designing evaluation of a marekting or public education campaign.

Economy & Finance Education

Planning Campaigns with Evaluation in mind By Jorge Restrepo M.G.A Eureka Facts LLC

Design ,[object Object],[object Object],[object Object]

Methods - data collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Methods - data collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

data collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

data collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in Analysis ,[object Object],[object Object]

Analysis ,[object Object],Stars represent respondents to a campaign

Analysis ,[object Object],Flat findings examined by other means revealed strong differences by county

Simplify constructs ,[object Object],This evaluation measures knowledge and action

High and Low Impact Groups ,[object Object]

Common cross-tabbing analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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