Mz Overview Copy

Table of content

Company overview
Mobilezapp - elevator pitch 00
Choosing the right team 00
Your mobile app value proposition 00
Our mobile rock star team 00
Award winning mobile app graphic design 00
InHouse - vs. OffShore 00
Best practices 00
Employee productivity 00
Porting desktop software apps to mobile devices 00
Mobile cloud 00
Mobile shopping 00
Faster, cheaper and better 00

Development process
Stakeholder interviews and mobile app 00
strategy recommendations
Stakeholder questions 00
Competitive analysis 00
Custom research services 00
Wireframes 00
Prototype of mobile app 00
Technical customer support 00
Continued support 00

Table of content

Industries
Industry experience and expertise 00
Education 00
Financial services 00
Government 00
Healthcare 00
Hospitality 00
Hotels 00
Life science 00
Manufacturing 00
Restaurants 00
Retail 00
Telecommunications 00

Code Modules
No need to reinvent the wheel 00
Our library of code 00
iPhone apps - Just name it 00
Android apps - Just name it 00
BlackBerry apps - Just name it 00
Windows Mobile apps - Just name it 00
iPad apps - Just name it 00

Application samples
Been There 00
Crackle 00
Kitchen and bath channel 00
Lufthansa 00

Table of content

Mercedes Benz 00
Mileage counter pro 00
Oracle 00
Ornithologist diary 00
PowWow Now 00
Premier guitar 00
QR code implementation 00
Rain alert 00
Sports illustrated - swimsuit editions 00
State Farm 00
Superpages 00
Talent search on iPad 00
Transito 00
Where 00
Your new baby 00
Zombie fighter 00
Zoo kingdom version 2 00

Partner program
Mobilezapp enablement program 00
Mobilezapp partner program 00

Sales help
Letting the world know about your apps 00
Sales solutions 00

Contact us
Let’s get this party started 00

codemodules

iPhone apps - Just name it
If you are thinking about a team to develop an iPhone
app - look no further - Just Name It - and Mobilezapp
will deliver.

When Apple’s Chief Executive Officer Steve Jobs an-
nounced the iPhone on January 9, 2007, we were there.
The day the product was released - June 29th, 2007, we
were amongst the first to receive the revolutionary new
technology. We’ve developed hundreds of apps for the
iPhone.

Unique to MZ is our B2B and B2E focus. Our apps aren’t
the kind to be featured in People Magazine, yet many of
the largest hospitals, insurance companies, government
agencies and Fortune 1000 use them each day. Many of
our developers are ex-Apple staff members who helped
design many of the features of the device. We have
relationships with individuals in the Apple store who can
assist in getting your app approved faster.

To say we are experts is an understatement. The same is
true about experience. Because we have created such
a large number of apps, we have a large library of code
we can use to assist the development of your app. This
saves time and money. Unique to Mobilezapp is our ap-
proach to the development process. Prior to writing the
first line of code, we create a wire-frame mockup and a
full working prototype youcan see online.

43 | www.mobilezapp.com

MOBILEZAPP - iPAD PLATFORM

IPad Apps - Just Name It

If you are thinking about a team to develop an iPad app - look
no further - Just Name It - and Mobilezapp will deliver.

The iPad is an incredible platform for a wide variety of
applications including magazines, newspapers and
publications of all kinds. The large screen of the iPad is also
an excellent tool for doctors, nurses, architects, plant
managers or anyone who needs the portability of a mobile
device and capabilities provided by a larger screen. We have the
experience and expertise to deliver a drop-dead georgous iPad
app that is as beautiful as it is functional.

Mobilezapp will meet with each of the stakeholders to discover
their primary and secondary goals. We provide a detailed
questionnaire to all stakeholders to access their specific needs.
This is a fundamental step in beginning work on your Proof of
Concept. After studying their answers to our questions, and
comments provided in face-to-face or telephone interviews, our
team creates an online protype that can be reviewed and
commented upon by all stakeholders in your organization.

We begin the Proof of Concept process by creating a wire-frame
to outline the basic functionality of your iPad app. Next, we
create the graphical user interface and apply it to the wire-frame.
Once everyone’s suggestions, comments, changes are
implemented we are ready to provide your organization with a
detailed technical specification document.

WWW.MOBILEZAPP.COM

codemodules

BlackBerry apps - Just name it
If you are thinking about developing a BlackBerry app
- look no further - Just Name It - and Mobilezapp will
deliver.

The BlackBerry mobile device has long been a staple
as a corporate mobile phone with many of the largest
organizations in the world. The BlackBerry has a signifi-
cant market share within city, state, federal and military
employees.

We specialize in providing cross-platform mobile ap-
plications. If you are looking for a BlackBerry app, we
will also provide the same functionality on the iPhone
and the Android for roughly the same cost. Mobilezapp
leverages proprietary technology and off the shelf
tools to build apps faster and cheaper than anyone on
the market today.

The first step to developing a BlackBerry app is for us
to develop a Proof of Concept. This includes working
with all of the stakeholders within your organization
to understand their primary and secondary goals and
objectives. We then build a wirefame that outlines all
of the functions. Once your team has signed off on the
wireframe, our graphic designers add another layer on
top to finish with a full working prototype. This proto-
type is made available for review in html format much
like a traditional website.


codemodules

iPad apps - Just name it
If you are thinking about a team to develop an iPad app -
look no further - Just Name It - and Mobilezapp will deliver.

The iPad is an incredible platform for a wide variety of appli-
cations including magazines, newspapers and publications
of all kinds. The large screen of the iPad is also an excel-
lent tool for doctors, nurses, architects, plant managers or
anyone who needs the portability of a mobile device and
capabilities provided by a larger screen. We have the experi-
ence and expertise to deliver a drop-dead georgous iPad
app that is as beautiful as it is functional.

Mobilezapp will meet with each of the stakeholders to
discover their primary and secondary goals. We provide a
detailed questionnaire to all stakeholders to access their
specific needs. This is a fundamental step in beginning
work on your Proof of Concept. After studying their answers
to our questions, and comments provided in face-to-face or
telephone interviews, our team creates an online protype
that can be reviewed and commented upon by all stake-
holders in your organization.

We begin the Proof of Concept process by creating a wire-
frame to outline the basic functionality of your iPad app.
Next, we create the graphical user interface and apply it to
the wire-frame. Once everyone’s suggestions, comments,
changes are implemented we are ready to provide your or-
ganization with a detailed technical specification document.


codemodules

Android apps - Just name it
If you are thinking about developing an Android app - look
no further - Just Name It - and Mobilezapp will deliver.

Within the first week of Google announcing its plan to
introduce a smartphone, Mobilezapp developers were
signing non-disclosure agreements to gain access to the
feature set and specifications of the new technology. When
the Android was first introduced, our team was poised to
release the first of many Android apps. We understand the
technology, we know the graphical user interface and how
to build an Android app faster and cheaper than anyone.

The Mobilezapp Android application development process
begins with the distribution of a questionnaire to be
completed by stakeholders within your organization. Our
Android team will speak via teleconference or face-to-face
meetings with product managers, IT professionals, your
Chief Executive Officer, President and other individuals to
determine primary and secondary goals.

Based upon our comprehensive discovery process, we will
create wireframe layouts of your Android app. Next, our
graphic design team will create a dazzling graphical user
interface to overlay on the wireframes in order to create
a fully working prototype. We will make this prototype
available online in html format. Each of the buttons will
be clickable, changing the screens to give a realistic view
of what the coded application will look like. Finally, we will
provide a technical specification document, and a reason-
able quote for development.


codemodules

Windows Mobile apps - Just name it
If you are thinking about developing a Windows Mo-
bile app look further - Just Name It - and Mobilezapp
will deliver.

Mobilezapp has tremendous experience working with
the Microsoft Windows Mobile devices. We’ve success-
fully developed a number of mobile apps on the Mi-
crosoft platform. Our team has long-standing relation-
ships with the Microsoft teams and works with them to
ensure the apps we develop are taking advantage of all
of the features of their technology.

Our process begins with a Proof of Concept. We will work
extensively with all of the stakeholders, obtain their input
and lay out a plan for success. Our Windows Mobile app
development team will create a blueprint that shows
the flow of information at each step along the way. Our
superior graphic design team will create a prototype of
your app and review same with your team via an html
mockup. Once you’ve approved the product we will pro-
vide you with a detailed technical specifical document
and competitive price for execution.


companyoverview

Mobilezapp - elevator pitch
We have the expertise, experience and unbridled en-
ergy to deliver a truly phenomenal mobile application
for your organization. We focus on delivering robust
mobile apps across multiple platforms including the
iPhone, iPad, Android, BlackBerry, Symbian and Win-
dows Portable devices. Our apps have won numerous
awards for design, ease-of-use and functionality. Our
full-time development staff is amongst the largest and
most qualified in the world.

Unique to Mobilezapp is our approach to the mobile
development process. First, we spend a great deal of
time working with your stakeholders to fully under-
stand their objective and goals. Next, we create wire-
frames outlining the flow chart for your app. Then, we
add graphics to your wireframe to create a superior
graphical user interface (GUI) and a prototype of your
finished mobile app. Your prototype is available online
via html code - allowing interested individuals to see
exactly how your application will work when deployed.
Finally, we provide a detailed technical specification
document and quote for your finished app.


companyoverview

Our mobile rock star team
We’ve successfully landed some of the brightest minds
in the mobile computing industry to work on the
Mobilezapp team. Our development team primarily
hails from North America - as you would expect. After
all, the iPhone was created by Apple developers based
in Cupertino, California. The BlackBerry was invented
by the Research in Motion team from Toronto, Canada.
Windows Mobile is a result of the efforts of the Microsoft
team from Washington state.

The great majority of our developers are based in the
United States; however, we do leverage global talent
from the island of Malta - led by renowned mobile
visionary Duncan Bonnici. Tobias Hartmann leads an
excellent team of developers in Europe through his
Nuremberg, Germany office. Dave Micalizzi leads our
large Boston based team.

We believe the best way to achieve success for our cus-
tomers is to leverage the brighest minds in the world
through a collaborative global effort.


codemodules

No need to reinvent the wheel
Building a mobile app is much like building a custom
home. There is no limit to the amount of money you
can spend on either. There are hundreds of different
primary options and tens of thousands of secondary.
We focus on determing the core elements you need
with your mobile app, the secondary features you wish,
and then work toward building your “multi-million
dollar” home at at a fraction of the cost you would
normally spend.

Building a mobile app is also similar to building an
automobile from scratch. While some developers will
tout their expertise in building an internal combustion
engine - we will find one that is already built. The same
holds true for a transmission - it would cost a fortune to
build one from scratch very little to purchase one that
is already built.

We’ve already built hundreds of mobile apps thus
have a large library of code. Much of this can be used
for your app. We focus on delivering a superb mobile
app at far less cost than you could receive from others
because of our primary belief that it is not necessary to
“reinvent the wheel.”


codemodules

Our library of code
There is no need to reinvent the wheel. We have de-
veloped hundreds of applications for mobile devices.
Mobilezapp can leverage our existing code libraries to
built an app much faster and cheaper.

Below is a listing of our code library:

21 CFR Part 11 Location Based Services
3rd Party API Integration Loyalty Programs
Audio Messaging Maps
Augmented Reality Music Library
Brand Builder MySpace Integration
Calculator/Cost Estimator Online Reservations
Coupon Delivery PCI Compliance
CRM Connectivity Photo Gallery
Customizer QR Code/Bar Code
Facebook/Twitter Radio
Form Builder Ratings
Four Square Registration
GPS Capabilities Surveys/Polls
HIPAA Compliance Text Messaging
LinkedIn Ticket Purchasing
List Builder Web Browser

For elements of code we will have to write from
scratch, we have two options. If you would allow
Mobilezapp to add your custom written code to our
library for reuse, the cost is roughly half the investment
required should the code only be used for your project.
You can provide us with an exemption list of competi-
tors, to ensure anything we provide for you would not
wind up in the wrong hands.


saleshelp

Letting the world know about your apps
Unique to Mobilezapp is our ability to proactively promote
your mobile app throughout the world. We have a sister re-
lationship with DayBreak Data Marketing Services, Inc. The
close relationship provides us access to one of the largest
contact list databases of key decision makes and influenc-
ers within corporate, education and government accounts
worldwide. These include the Chiefs, Presidents, Executive
Vice Presidents, Senior Vice Presidents, Vice Presidents, Di-
rectors and Managers within all of the Fortune 1000, Global
500 and millions of SMB accounts. Cumulatively these
business leaders employ tens of millions of individuals and
purchase over a trillion dollars worth of goods, products
and services each year. We also have press contacts at every
news agency in the world who can help spread the word to
over a billion mobile handset carriers.

Our program includes an ultra-personalized introduc-
tory letter accompanied with a PDF touting the features,
advantages and benefits of your mobile app. We can
provide dedicated representatives to follow-up the e-Letter
campaign with telephone calls, download instructions and
face-to-face meetings for the most qualified contacts.


companyoverview

Faster, cheaper and better
Our approach toward building an app for your organi-
zation is quite unique. It allows us the ability to build
a cross-platform app faster, cheaper and better. Most
mobile app developers will ask for a technical specifica-
tion document at the beginning of the process. We will
work with you to understand your goals and objectives
within the tech spec document. In fact, we will provide
a tech spec document to you based upon numerous
stakeholder interviews.

Prior to writing the first line of code, we will provide
your team with a wireframe of the functionality. Once
we’ve created a wireframe, we will skin it to provide
you with storyboards that are easy to understand by
anyone. We provide you with a mock-up prototype
of your mobile app and work with your team to make
changes. This process saves significant time during the
coding process, as well as monies.

Because we have developed hundreds of apps, we’ve
amassed a large library of code that can be used to-
ward your mobile apps. This approach is quite unique,
for most developers wish to reinvent the wheel, and
charge throughout the entire process. Our goal is to
provide you with a highly functional app - in half the
time and at a fraction of the cost of traditional mobile
app developers.


companyoverview

InHouse - vs. OffShore
We’ve successfully assembled one of the most creative
teams of graphic designers with specific focus on the
Android, BlackBerry, iPhone, iPad and Windows Mobile
devices. The same is true for our team responsible for
writing the code.

While we prefer to do all of the work in-house, in some
cases, it is best to rely upon the development talent
outside of the Mobilezapp walls. For example, some of
the software code needed for secure mobile banking
transactions is quite specialized, thus we leveraged the
expertise of a team of five working on Wall Street, New
York City. When developing a hospital app for the iPad,
iPhone and Android, it required we very strictly follow
HIPPA requirements - thus found three developers
from Cleveland who work for one of the largest hos-
pitals - the Cleveland Clinic - to assist. When working
with a global pharmaceutical firm we needed to ensure
we would strictly following Safe Balance regulations
for the internet - and recruited the talent of a pharma
attorney out of New Jersey.

Mobilezapp guarantees we will build a mobile app for
your organization that meets your needs. We are experts
at identifying all of the necessary elements and combin-
ing our own internal resources with specialists needed
throughout the world. We never “offshore” to save
money. We will work with London, Paris, Athens, Nurem-
berg and Malta for knowledge and expertise regarding
specific complicated functions.


companyoverview

Award winning mobile app graphic design
Mobilezapp will deliver a mobile application that is not
only functional - but looks great too. We have a secret
weapon in our arsenal - our creative team. This team
treats the Android, BlackBerry, iPhone, iPad, Symbian
and Windows mobile devices as their canvas. Each app
is treated as a personal work of art. We create drop-
dead gorgeous apps that are as functional as they are
beautiful.

Throughout the design process, we garner input from
stakeholders within your organization regarding the
look and the feel of the apps. We take their input, make
the changes and tweak the GUI until everyone’s needs
are met.

We work closely with your organization’s marketing
team to ensure we strictly follow logo and trademark
usage. The mobile app becomes an extension of your
current branding. In many cases, the new design is
implemented by internal marketing departments for
their website and other collateral materials.


development process

Stakeholder interviews and mobile app
strategy recommendations
In order to be able to deliver a solid Proof of Concept
and accompanying recommendation we will work
with numerous stakeholders within your organization.
Stakeholders generally consist of business develop-
ment executives, product managers, senior level sales,
marketing and IT executives. We provide each with
detailed questionnaires to determine each of their
goals and objectives.

Their answers to our questions and our experience in
the mobile application space will allow us to provide a
comprehensive Proof of Concept opinion and recom-
mendations. We will provide your team with competitive
information such as other apps on the marketplace within
your vertical markets, how the apps are monetized, when
they were released and their popularity. Our team will
develop a web based prototype of your mobile app.Our
design team will ensure your GUI is elegant yet very func-
tional, easy to use, intuitive and packed with features. We
will provide a go-tomarket strategy guaranteed to make
your mobile app a success.


development process

Wireframes
Based upon our extensive conversations with your
stakeholders and IT department, we create wireframes
of your mobile application. The questionnaires and the
answers we receive further bolster our ability to deliver
wireframes that document the flow of information.

Our creative team develops User Interface (UI) and User
Experience (UX) concepts and functionality aligning
with your project goals. Based on the agreed upon
application strategy and roadmap, we will develop a
detailed conceptual design of the first version of the
mobile application. Planning and communication are
two key elements in the development of any success-
ful mobile application. The wireframe process provides
an effective way to ensure we will develop an app that
meets your goals and objectives.

The wireframe serves as a blueprint for the develop-
ment process. Once finished, we can determine the
code necessary to complete your mobile app. The
finished wireframe will enable our team to create the
technical specification document needed to begin the
coding process.


development process

Prototype of mobile app
Our prototyping process is unique in the mobile develop-
ment space. The great majority of the stakeholders for mo-
bile apps aren’t familiar with how to read and understand a
technical specification document. Without a prototype key
players within your organization would have to wait until
the application is finished to provide their feedback. At that
point, making changes or even simple modifications to the
code can become quite costly. Our system not only saves
money, but speeds up the development process.

Your prototype begins as a storyboard that displays the
various screenshots for your mobile app. Once the initial
storyboard is approved, we begin converting the images
into html code. Your prototype may be viewed as a tradi-
tional website. Each of your stakeholders will be able to
view your app online, click on the interface and quickly and
easily move from screen to screen. Your prototype enables
key decision makers within your organization to gain a
comprehensive understanding of both the look and feel of
the application and provide invaluable feedback.

We will incorporate your stakeholder changes, sugges-
tions and modifications and provide an updated version for
review. Similar to traditional software application number-
ing schemes, your app will be labeled with an A extension
in the first renditions - for alpha. Further along we will
name the new versions with the B extension for Beta. When
finished your application will be version 1.0. All of the ef-
forts will be saved, and provided to your organization upon
release. This information can assist your organization with
the ability to make updates to the mobile apps as well as
use our process as a template for future mobile app devel-
opment projects.


companyoverview

Choosing the right team
When you’re considering a mobile solution for your busi-
ness, the evaluation criteria must include both the tech-
nology and the people that you will be working with.

Even when using the “best” technology, a poorly
executed implementation or deficient end user sup-
port will result in a poorly adopted or even unusable
solution. Many vendors tout a rapid deployment
time frame of “a few days,” but does this quick—often
cookie-cutter--solution suit the specific demands of
your business and users? With a significant sum in-
vested in the technology, it only makes sense to ensure
the maximum ROI by working with a partner with the
proven experience and expertise across the entire
services delivery cycle.


companyoverview

Your mobile app value proposition
We understand you are investing in mobile applica-
tions to empower your customers, vendors, or employ-
ees with additional ways to benefit from your goods,
products, services and solutions. No doubt, we are
committed to ensuring the apps we build for you are
drop-dead gorgeous and highly functional. We believe
our most important task is to ensure your mobile apps
deliver a strong return-on-investment. We analyze your
value proposition and look at different ways to mon-
etize your mobile applications.

Should you charge for your app? If so, should you
charge a one-time fee or a monthly or annual subscrip-
tion? Do your competitors have a mobile app? If so, are
they receiving monies and if yes - what are they charg-
ing? How are you going to promote your mobile app?
What investment in marketing and promotional dollars
are required to make your mobile app profitable? While
it is “cool” these days to have a mobile app - our defini-
tion of cool is bottom line profitability.

We work with your team to ensure the mobile app we
build provides a strong ROI.


development process

Custom research services
Mobilezapp provides full research services to as-
sist your efforts toward creating the ultimate mobile
application app and corresponding strategy. Let us
know the information you are looking for - and we can
deliver. Our research services range from general infor-
mation regarding the installed base of various mobile
apps such as the Android, BlackBerry, iPhone, iPad and
Windows Portable devices.

We can also provide exhaustive competitive analysis in-
cluding identifying all of the individual features within
an app or comparing those to an application you al-
ready have or are thinking about building. Our custom
research can include providing information regarding
the number of downloads any app has received from
the Apple store, the value of the purchases and the
valuation to the organization based upon revenues
and technology. Ultimately, our research services can
assist in the success of your mobile app.

No job is too large or small for the Mobilezapp re-
search team. We can provide detailed analysis regard-
ing the advertising budget for any particular mobile
app, analysis of their Facebook or LinkedIn account or
the languages the product is released in. Tell us what
youare looking for and we can do the rest.


MOBILEZAPP - PORTING APPLICATIONS

Porting Desktop Software Applications
To Mobile Devices

In todays high tech environment, organizations are constantly
looking for the “killer app”—the single application that can tip
adoption of a certain technology. Many thought that mobile email
or text messaging was the killer app to drive the widespread
adoption of mobile devices.

More people are buying smartphones and smartphone owners use
their devices more frequently than previous phone owners. The main
reason for these phenomena is the availability of apps. With more
powerful smartphones (sharper screens, faster processors and
greater memory), app user interfaces have never been more
appealing. And with improved input mechanisms on these devices
(touch screen, accelerometer, QWERTY key board, and even
speech-to-text) the user experience of mobile apps has never been
more intuitive - and enjoyable. Apps on mobile devices also make it
easier to get access to what you need to do quickly and not worry
about loss of wireless connectivity - as opposed to Web browsing on
mobile devices which require more navigation and a constant
connection. All these factors are driving the market’s voracious
appetite for apps.

The impact on businesses is that apps no longer fall under just the
domain of IT. It’s not only the CIO that has to put together a strategy
for mobile apps; it’s also the COO, CMO, CFO, and even CEO. It’s
not just about technology, it’s about people - your employees, your
partners, and your customers - and empowering them with apps that
make their experiences with your business more productive, more
enjoyable, and more profitable.

WWW.MOBILEZAPP.COM

companyoverview

Best practices
Mobilezapp combines proven mobile and wireless
technology with industry expertise and best practices
for high-value business solutions.

Global 1000 customers from a variety of demanding
industries rely on Mobilezapp’s mobile solutions to drive
employee productivity, advance their competitive posi-
tion and improve profitability. Our unparalleled profes-
sional services experience has resulted in a solid track
record of successful, ROI-proven customer implementa-
tions for Antenna.

The accumulation of our best practices has led to the
creation of the Mobilezapp Implementation Meth-
odology (MIM), a flexible and adaptable approach to
managing the implementation of mobile solutions
across a variety of technical and business environments.
Whether it’s for an on-demand solution or on-premise
installation, a simple single backend system integration
or a complex multi-host system composite application,
MIM is a tried-and-true methodology for managing the
implementation process from beginning to end.


saleshelp

Sales solutions
While there are numerous groups within your organization
that can benefit from mobile technologies - the sales team
is at the top of our list for immediate return-on-investment.
We can arm your sales team with the latest, greatest tech-
nology to assist their effort to drive incremental business.
At the same time we will empower your sales managers
and financial team members with detailed information
regarding their location, the number of sales calls they are
making each day, and their bottom line sales figures.

Imagine an app that can arm your sales team with the
capability to sell more goods, products and services.
Imagine an app that will empower your finance team with
up-to-theminute information regarding the sales pipeline.
Imagine an app that will allow sales managers to keep track
of the whereabouts of all of their sales team members 24/7.
We can deliver this and much more.

Mobile apps for sales team members are at the top of our
list for high return-on-investment. The mobile device might
as well be created specifically for increasing sales. There are
so many features, advantages and benefits of the mobile
device and sales teams that there is not enough room on
this page to even begin listing.


companyoverview

Employee productivity
We have the capability to deliver a wide range of solutions
to increase productivity for your organization’s employees.
The Mobilezapp Employee Productivity Team will interview
and work with individual stakeholders from the areas of
your business you think can benefit most from a mobile
application. Typically, these include your sales, market-
ing, manufacturing, logistics, finance, human resources,
cutomer service, investor relations, information technology,
security, telecommunications or executive departments.
Our strategy is fairly simple - we work toward porting the
functionality of the software applications your organization
is using on a daily basis to the Android, BlackBerry, iPhone,
iPad, Windows mobile and symbian devices.

We work quite like industry consulting giant Accenture.
We look for innovative and creative ways to save time and
money for your staff. For example, once we learned the Bel-
lagio Hotel in Las Vegas had over 500 housekeepers who
met each morning from 7:00 am to 8:00 am each morning
at a cost of $10 per hour per maid - we realized we could
save the hotel $5,000 per day if each housekeeper were
able to receive her room assignments via mobile device.
The system could also inform the front desk whenever a
room was cleaned and ready in seconds, vs. their current
system that was running approximately 30 minutes. The
application cost $150,000 and the cost for the mobile
devices was $50,000. The break-even time for the solution
was 50 days at $5,000 a day. Savings for the year is 306 x
$5,000 or $1.5 million dollars. This is but one example of the
ways we can work with you to leverage the mobile device,
increase productivity and save money at the same time.


companyoverview

Porting desktop software
applications to mobile devices
Mobilezapp hails from the technology sector. We have
extensive experience with both the B2C and B2B mar-
ketplace. We are experts at converting existing desktop
applications so they may be used via the web. Our first
step is to create a wire-frame of all of the functional-
ity for your desktop application. We will port your
Macintosh or Windows software application over to
the Android, BlackBerry, Symbian or Windows Mobile
Device in roughly ninety days.

Obviously the reduced screen size for the mobile devic-
es may limit the functionality; however, we do our best
to keep the same look and feel - and functionality - of
your desktop apps. We will work with you to determine
what the revenue potential is for your application, as
well as proactively promote the product.

We will work closely with your product managers,
quality assurance engineers, business development
managers and channel partners to ensure your mobile
application is a success.


companyoverview

Mobile cloud
Mobilezapp gives you the ability to choose how you
want to deploy your mobility solution. You have the
flexibility to deploy either as on-demand, on-premise,
or a hybrid of both approaches. Your decision is fre-
quently dependent upon a number of key variables,
such as the resources you have available to support
it, the urgency of the project, budgetary parameters
and security policies. There really is no right or wrong
answer – it all depends on your unique situation.

If you wish to choose to deploy on-demand using the
Mobilezapp Mobile Cloud, you can offload much of the
complexity of a mobile deployment to Mobilezapp.
The Mobilezapp Gateway, which serves as the broker in
managing transactions from the backend host systems
to the wireless devices, resides within Mobilezapp’s
data center. Mobile project teams (developers, admin-
istrators, managers, etc.) have secure, role-based access
to a Web management dashboard--the Mobilezapp
Management Center.


MOBILEZAPP - THE APPS

Android Remote Camera Control

Android Remote Camera Control allows user of
Canon/Nikon DSLRs to remotely fire and control basic
photographic settings via an Android phone wirelessly on
the same local network.

DSLR Camera Remote for the iPhone and iPod touch
allows you to remotely trigger the shutter of a supported
camera. This seemingly basic feature is very powerful
because it now allows you to trigger the camera in a variety
of scenarios that would have been difficult to near
impossible before.

With your supported camera connected via USB or wi-fi
and running the app’s remote server application, the DSLR
Camera remote app running on your iPhone or iPod touch
can remotely trigger the camera. You can even start and
stop the video record function by upgrading via an in app
purchase.

WWW.MOBILEZAPP.COM

application samples

QR code implementation
We have the capability to implement QR Code technol-
ogy into your mobile app. The new technology allows
your consumers to quickly and easily find out informa-
tion about your goods, products or services. You can
place a QR code on virtually an unlimited number of
spaces. You can put it in a magazine ad to provide ad-
ditional information regarding the goods, product or
service featured in the magazine. The same is true for a
newspaper, billboard or box.

A QR code can be displayed on doors at universities or
classrooms, offices, on signs in a park, or a restaurant
menu. Individuals can redeem coupons by taking a
photo of the discount and redeem the coupon when
at a store simply by displaying the iPhone and hav-
ing the clerk scan the mobile device. QR codes can be
displayed on outdoor signs such as TimesSquare. Pepsi
recently added QR codes to cans of soda. QR codes are
traditionally black and white however color QR codes
are rapidly being introduced. McDonalds has recently
begun introducing QR codes on their Cheeseburger
wrappings in Japan.

The QR codes offer the consumer a richer brand
experience and helps brands connect even more with
potential brand believers. We offer the ability for your
organization to unlock the potential and power of QR
codes by adding the QR code functionality to the An-
droid, BlackBerry, iPad, Windows Mobile and Symbian
devices.


companyoverview

Mobile shopping
What if you could be right there when your customer
is ready to buy, 24 hours a day 7 days a week? The
most profitable customers are return customers. These
loyal customers know your products, and you know
their purchasing habits. With mobility, you can take
that relationship to the ultimate level by providing an
interactive, personalized shopping experience on their
smartphone, wherever and whenever they are in the
mood to shop. You’re deploying more than a mobile
shopping app, you’re deploying happiness to your
customers and bottom line profits to your CFO.

Mobile Shopping powered by Mobilezapp lets your
customers take their shopping cart with them wher-
ever they go. It is an intelligently designed and user-
friendly mobile app that customers can access at their
convenience to securely browse and buy products
right from their smartphone. With personalized alerts,
coupons and other services, Mobile Shopping keeps
the consumer actively engaged and more likely to
make more purchases.


MOBILEZAPP - PARTNER PROGRAM

Mobilezapp Partner Program

By becoming an Mobilezapp Partner, you can dramatically increase the
quality of mobile solution offered to your customers. Take advantage of our
award-winning Mobilezapp™ mobile solution suite and outpace the
competition by offering customers a faster time-to-solution and rapid ROI.

The MPP (Mobilezapp Partner Program) can be tailored to specific business
goals, driving expansion into new markets, reaching more customers, and
increasing revenues. In addition, the MPP offers a variety of marketing, sales,
training and technical support resources to ensure that our partners receive
the maximum benefit from working with us and to help lay the foundation for
a lasting, mutually effective, and successful relationship.

Benefits include:

* Qualified leads from our sales and marketing team
* Customized sales presentations and product demos
* Co-branded marketing collateral
* Discounted product and technical training
* Online Partner Resource Center
* Joint news releases and publicity opportunities
* Tradeshow, seminar and Webinar participation
* Reciprocal Web site linking and listing
* Partner communications, including newsletters and e-briefs
* Early access to new products

By working closely with the Mobilezapp Alliances team, partners can develop
a business plan for a successful joint marketing and sales strategy.

WWW.MOBILEZAPP.COM

development process

Stakeholder questions
Some of the questions are listed below:

Who is the primary contact within your organization?
Who is the primary sales stakeholder?
Who are the creative stakeholders for the project?
Who are the technical stakeholders for the project?
Who are the marketing stakeholders for the project?
What is the timeline to release the product?
Is your mobile app for internal or external uses?
What languages should we support?
Is there a programming language you prefer?
What are the primary goals for the app?
What are the secondary goals for the app?
What are the mandatory features for the app?
What are the secondary features for the app?
What are the applications you like and why?
What is your the target market?
What is the demographic target?
How are you planning on promoting your app?
Do you need an assistance with the promotion?
Which countries do you wish to promote the app in?


development process

Competitive analysis
We believe it is important to understand what the com-
petition has released for mobile apps prior to releasing
your own application. Mobilezapp provides your orga-
nization with the ability to understand the competitive
landscape. With technology products it is important to
always be ahead of the curve. It is critical to the success
of your mobile app to have features, advantages and
benefits that were previously unavailable. Mobilezapp’s
competitive analysis provides your organization with
an understanding your competitors and a full descrip-
tion of their released products.

We offer two levels of a competitive analysis. The first is
a cursory analysis. At this level we identify the apps that
are on the market and we capture a description of the
app we find online and provide same to you. We also of-
fer a much more comprehensive analysis. Our advanced
analysis looks at each of the features provided by the
competitive apps and compares those against other
apps, as well as your soon to be released app.

The costs associated with our competitive analysis
services are much less than those your own organiza-
tion would incur.


MOBILEZAPP - SERVICE SOLUTIONS

Mobilezapp Service Solutions

Mobile applications for internal use can improve efficiencies for
almost any department or group. One particular group that can
receive a high return-on-investment is the service and technician
group. By arming your service technicians with an Android,
BlackBerry, iPhone, iPad, Symbian or Windows Mobile application
you can:
* Provide scheduling and rescheduling information
* Inform technicians about cancelled appointments
* Allow service agents to take and send photos
* Arm technicians with analyzation tools for systems
* Improve efficiency
* Reduce downtime
* Allow scanning of customer signatures
* Provide ability to process credit cards on site
* Provide maps for service calls
* Give training materials
* Offer recurrent training lessons
* Provide onsite service manuals in digital format
* Update backend systems as technician uses the app
* Enable real time communication with dispatch
* Trigger activities and workflow based on transactions

With Mobilezapp mobile service app solutions you can turn your
service technicians into service magicians!

WWW.MOBILEZAPP.COM

development process

Technical customer support
You have deployed your mobile solution, but inevitably
your end users will start calling in with questions regarding
their devices, apps or network coverage. Do you have the
inhouse resources and expertise to address these issues to
ensure user satisfaction and adoption?

Mobilezapp aims to achieve the highest level of customer
satisfaction by providing expert technical assistance and
rapid problem resolutions. Mobilezapp’s customer ser-
vice organization provides a single point of contact and
dedicated team for all your education, customer support,
and consulting needs to enhance utilization, lower cost of
ownership, and ensure a superior user experience across
the board.

Mobilezapp’s Customer Support Services allows you to drive
more value from your mobile implementation. You can
leverage our unparalleled expertise in deploying and man-
aging enterprise mobile solutions with direct access to our
technical support staff for issues that span the entire mobile
implementation - applications, users, devices, and networks.


development process

Continued support
The Mobilezapp Enablement Program has been developed
to provide the in-depth product and developer level knowl-
edge necessary for customers and partners to successfully
implement and deploy mobile projects on their own. The
program also provides ongoing support and access to a
developer community that promotes best practices for
services delivery and solution innovation.

Mobilezapp Enablement Program objectives are:

• Provide guidance and insight into the construction of the
project team to assure the right skills are available

• Provide the necessary product and process knowledge

• Provide the development team with tools and techniques
that will guide them in defining, designing and delivering
mobile solutions on the Mobilezapp platform

• Provide developers access to Mobilezapp resources that
are leveraged during the project lifecycle help


industries

Industry experience and expertise
The Mobilezapp team has tremendous experience and
expertise in a wide variety of industries. We’ve developed
mobile apps for hundreds of different organizations rang-
ing from Airlines to Zoos. With each of our development
efforts we have learned a great deal about each respective
industry, rules and regulations, proprietary their revenue
models, their customers and channel partners.

With each of our development efforts we have learned
a great deal about the industry segments, their revenue
models, their customer profiles and the concerns they have
around security of proprietary and personal information.

Our industry experience includes:

Agriculture & Mining
Business Services
Computers & Electronics
Consumer Services
Education
Energy & Utilities
Financial Services
Government
Healthcare, Parmaceuticals and Biotech
Manufacturing
Media & Entertainment
Real Estate & Construction
Retail
Sortware & Internet
Telecommunications
Transportation & Storage
Travel, Recreation and Leisure
Wholesale & Distribution


industries

Education
Virtually all students, professors and leaders at colleges
and universities throughout the world are carrying
smartphones. The higher education institutions are
amongst the first to embrace new technologies. If your
college or university is contemplating ways to take
advantage of the Android, iPhone, iPad, BlackBerry or
Windows Mobile device - look no further - Mobilezapp
can build a mobile app that will dazzle students and
faculty alike.

Some of the features we can implement include:

• Use a campus map to find your way around the college
• Accessing photos to set as your phone’s wallpaper
• Facts about your college and university
• Ability to register for classes
• Purchase tickets to athletic events
• Pay tuition via your smartphone
• Check into classes via mobile device
• Watch school specific YouTube videos
• Play school specific trivia with your classmates

Mobilezapp can craft a program to allow participation
from students, provide internships to the most qualified
individuals and provide credits to all students participat-
ing in the building of your mobile app.


industries

Government
We have a solid understanding of ways to leverage the
power of the mobile devices for city, parrish, state and
federal government agencies and their respective depart-
ments. We welcome the opportunity to speak with you or
other members of your team. In addition to demonstrat-
ing the applications our team has created for organiza-
tions such as yours, we can show you what we consider to
be “the best of the best.”

Some of the features we can provide include:

• Marriage license information
• County clerk office hours
• Ability to post bail for inmates via a mobile device
• Finding towed vehicles and paying parking tickets
• Applying for jobs online via mobile phones
• City park information
• Paying for city utility and water
• Ability to find voting registration centers
• Renewing your drivers license
• Providing proof of social security number
• Appying for unemployment benefits
• Finding political officials telephone and addresses
• Detailed bio information and photos of public officials
• Polling of citizens

Give us a telephone call. We can show you the very best
ways to leverage mobile technologies for your organiza-
tion’s benefit.


MOBILEZAPP

Merchandising Industry

What if you could turn your merchandisers into mobile
mavens?

Empowered with intuitive mobile apps from Antenna, your
merchandising team will find it easier than ever to
streamline and optimize inventory planning and other
processes that create business value. Mobility drives real-
time actionable information; and having timely information
optimizes the product mix to increase customer
satisfaction and maximize sales. You’re deploying more
than a mobile merchandising app, you’re deploying
happiness to your organization and customers.

AMP Merchandiser maximizes sales opportunities at the
customer level by providing instant access to key product
and account information, up-to-date promotions, updated
route books, and DEX in real-time. It offers customizable
workflows that encompass the daily activities of the
merchandising process. AMP Merchandiser optimizes
activities such as:

* Call scheduling and routing
* Messaging
* Distribution checking
* Brand audits
* Surveys
* Compliance checks
* Damaged goods handling
* Point-of-sale merchandising

WWW.MOBILEZAPP.COM

industries

Financial services
Mobile banking is evolving into mobile commerce - a
more global term that includes the ability to conduct
numerous financial transactions in real time.

This represents the key to achieving strategic growth in
the financial services sector, to establishing significant
new levels of customer loyalty, and to opening new
channels of direct, immediate, hands-on, smartphone-
driven transactional capabilities.

These capabilities manifest themselves in many ways
– from real-time streaming quotes, to fully managing
accounts in real time, to conducting real-time stock
execution deals (including real time research, price
alerts/quotes and actual buy/sell execution), to making
retail purchases directly through a mobile device - the
list of capabilities is as long as one’s imagination allows.
With Mobilezapp mobile financial solutions, you’re not
just deploying apps - you’re deploying performance to
employees and customers.


industries

Life science
Mobility can literally transform the way life sciences com-
panies provide service to customers.

Service and sales representatives with a mobile applica-
tion in hand are empowered to think and act differently
- their actions are more immediate and more directly tied
to their customers’ needs. These entirely mobile-driven
channels of awareness represent exciting new increases
in both productivity and revenue generation and lead to
direct strategic advantage.

Today’s life sciences organizations are stepping up and
delivering mobile apps that will deliver powerful, per-
sonalized, easy to use role-based tools that will captivate
employees. But that isn’t enough – apps must not only
be delightful to use, they must be highly effective in the
field, helping to drive measurable strategic productivity
improvements. With Mobilezapp Life Science solutions,
you’re not just deploying apps - you’re deploying innova-
tion to employees and customers - and bettering lives at
the same time.


industries

Retail
We have tremendous experience leveraging the power
of the Android, iPhone, BlackBerry, Windows Mobile and
Symbian technologies for retail establishments. Over the
past four years we have worked with many of the largest
(and smallest) retailers in the world. The Mobilezapp Retail
Team specializes in leveraging the features, advantages
and benefits of mobile apps for kiosks, boutiques, depart-
ment stores, wholesalers and the malls themselves.

We are focused on innovative and creative ways to lever-
age the power of the mobile applications for your organi-
zation. Some of these methods include:

• Providing directions to your stores
• Delivering SMS text messages to consumers
• Inform customers of special discounts and offers
• Update buyers with pertinent and relevant information
• Display photos of products to purchase
• Provide QR code recognition capabilities
• Deliver directions to items on the shelf in your store
• Allow redeem capabilities for coupons in newspapers
• Empower customers with personal shopping list favorites
• Provide joint marketing opportunities

Mobilezapp has a solid understanding of the retail indus-
try. We have a solid understanding for the technology of
the mobile apps. If your organization is looking to expand
your market share and profits - give us a call - we will put
together a strategy to meet your needs.


industries

Manufacturing
We are excited to work with companies who specialize
in manufacturing. The mobile platforms provided by the
Android, BlackBerry, iPhone, iPad, Symbian and Windows
mobile devices empower manufacturing facilities with
a whole new way to do business. Mobilezapp brings the
power of the desktop PC and server to the pocket with
innovative and creative manufacturing applications.

Our development team will work with you to increase
productivity and streamline processes. Mobile devices
provide plant managers and supervisors with the ability
to take pictures of gauges, parts, assembly lines and
delivery systems and upload the information to others
quickly and easily.

With intelligently designed mobile apps, manufacturing
organizations can fully eliminate paper-based systems,
enable data capture and entry directly into back-end
systems, reduce unnecessary costs with geo-fencing
and other location-based tools, and automate complex
workflows.

With Mobilezapp manufacturing mobile app solu-
tions, you’re not just deploying apps -- you’re deploying
productivity to employees, partners, suppliers and even
customers.


industries

Restaurants
Smart phones provide a number of fantastic ways to improve a
restaurant’s bottom-line profitability and customer satisfaction.
We welcome the opportunity to show you a complete list of the
best apps in the world for restaurants. At the same meeting - we
can show you some of the worst. The Mobilezapp team under-
stands the restaurant industry. Most importantly, we know how
to leverage the power of the Android, BlackBerry, iPhone, iPad,
Symbian and Windows Mobile devices to assist restaurants.

Some of the abilities we can build into your mobile app include:

• Directions to your restaurant
• Ability to “like” your restaurant via Facebook
• Twitter integration to empower customers the ability to “tweet”
• Ability to make, confirm or cancel reservations
• Establish seating preference
• Discover history about your restaurant
• Meet the chefs and team
• Adding augmented reality to your restaurant
• Receiving SMS text messages, emails and newsletter type info
• Ordering take out food, determining length of time to pick-up
• Reviewing daily specials and full menu
• Ability to make preferences for waitstaff
• Quickly and easily post comments

If your organization is thinking about developing a mobile app for
your restaurant - give us a shout. Our Proof of Concept program is an
excellent way you, other owners, senior level staff members and staff
can participate in the mobile app experience. Everyone’s input works
toward the development process.


industries

Healthcare
Mobilezapp understands the Healthcare marketplace.
There are a number of innovative and creative apps we
can deliver in order to assist Clinics, Hospitals, Doctors,
Nurse Practitioners, Registered Nurses, Administrators
and many others within the healthcare category. We
understand the requirements that must be met to ensure
an app is HIPPA compliant.

Let us know what you are looking for and we can do it.
We could build an app that provides immediate noti-
fication to the triage desk whenever a new room at a
hospital is available. We can provide a mobile app that
informs doctors regarding the amount of medicine that
has been provided to each patient via an IV. We can link
any of the medical devices scattered throughout a clinic
or a hospital directly to a mobile device to empower the
physician with immediate information.

Our Proof of Concept program is perfectly suited for
those within the Healthcare industry. It provides an op-
portunity for each of the stakeholders most interested in
the development and successful deployment of a mobile
app to participate in the development process. We
provide individual screenshots for each function much
in the same way a website works. Our account managers
will work with your stakeholdes to ensure their input is
received and requests implemented. We are specialists
at demonstrating the value of innovative technologies
to those used to working with a paper and pen vs. a
portable device.


industries

Hospitality
We understand the hospitality industry. We have worked
with some of the largest (and smallest) hotels, motels,
restaurants, diners, casinos, country clubs, night clubs,
theme parks, cruise lines, resorts, airlines, travel agents,
amphitheaters, theaters, stadiums, concert halls, conven-
tion centers and bureaus. We are amongst an elite group
of mobile app developers with significant experience for
virtually all aspects of the hospitality industry.

We’ve pioneered the ability to use mobile devices for
a wide range of capabilities specific to the hospitality
industry:

• Rapid check in and check out for a hotel
• Using an iphone to board a flight on an airline
• Finding rides, restaurants and hotels at a theme park
• The ability to pay for a hotdog at a game
• Choosing a seat on an airplane or in a stadium
• Booking tickets to a broadway play
• Obtain additional information via qr codes
• Registering for newsletter updates via email
• Receiving time sensitive information with sms text
• Redeeming coupons or vouchers
• Booking transportation to and from events or airports
• Locating a missing purse with phone in it
• Redeeming frequent flier miles
• And much, much more

There are millions of different ways to leverage the power of
the Android, BlackBerry, iPhone, iPad and Windows Mobile
Devices. Tell us your ideas, and we can make it happen.


industries

Hotels
Mobile apps provide a fantastic vehicle for hotels to better
serve their guests, increase occupancy and satisfaction.
The Mobilezapp Hospitality Team welcomes an opportu-
nity to discuss how we can build an application to meet all
of your expectations. We specialize in developing cross-
platform apps for the Android, BlackBerry, iPhone, iPad,
Symbian and Windows Mobile devices. The Mobilezapp
team would like to sit down with you and demonstrate
a number of other hotel apps, go through their features,
advantages, benefits and weaknesses.

Some of the abilities we can build into your mobile
app include:

• Checking in and checking out functions
• Access to roomservice via a mobile device
• Ability to make a reservation at any location worldwide
• Providing management with superior reporting
• Allow guests to pay for their stay
• Using smart phones vs. keys to enter rooms
• Accessing frequent guest program information
• Notifying the valets when a vehicle needs to be picked up
• Displaying images of rooms, suites and conference facilities
• Receive notices via SMS text regarding special offers
• And much more


industries

Telecommunications
The telco industry has a number of unique opportunities to
leverage mobile apps. Mobilezapp will work with your IT/IS
department as well as various stakeholders to create a mo-
bile app that will increase productivity, lower downtime,
reduce errors and ultimately drive bottom line profits.

Our teleco mobile apps can improve delivery, installation,
repair service, sales support or any other service within the
end-to-end supply and services chain. The apps we can cre-
ate for your organization can lower operational costs and
improve customer satisfaction.

These mobile application benefits greatly decrease time to
market for all services – whether in the field or in the back
office, delivering strategic benefits that will greatly increase
top line revenue. Mobiledriven cost reductions and new
revenue growth in turn combine to deliver new levels of
profitability.

With intelligently designed mobile apps you can fully elimi-
nate paper-based systems, enable data capture and entry
directly into back-end systems, reduce unnecessary costs
with geo-fencing and other location-based tools, and au-
tomate complex workflows. As a result, your organization
benefits from a highly accurate flow of data at every level
in the business process chain – a constant, mobiledriven
view of your entire business operation in real time.


application samples

Mercedes Benz
The Mercedes Benz iPhone app allows drivers to custom-
ize their in-vehicle experiences to fit their daily needs. It
begins with an introduction of a whole new generation of
innovative and personalized services that fit into a drivers
mobile lifestyle, keeping them connected to people, plac-
es and services that are important to them and offering
them enhanced safety, security and navigation options.
The flexibility of the architecture allows Mercedes Benz
to continually add new features and innovations to keep
Mercedes Benz on the forefront of the in-vehicle services.


application samples

Lufthansa
The Lufthansa Launcher makes planning your trip even
more convenient. As a registered Lufthansa customer
youneed only save your access data once onto your
iPhone or IPod touch and you can call up Lufthansa’s
mobile services with just one click. You will go straight
to your summary and can easily check in for forth-
coming flights whilst on the move. Book great value
flights on your mobile device without first having to
complete the login data. Direct acess to your Miles &
More account summary whenever and wherever you
want. With the Launcher you also have access to other
Lufthansa mobile services.

Mobilezapp has libraries that can connect to back-
end reservation systems. We are experts at designing
a graphical user interface that is sleek, elegant and
highly functional. Our code can be interchanged from
an aircraft, to a concert hall or restaurant - the concept
is basically the same. Our technology allows users to
pay for tickets on airplanes, Broadway shows, concert
performances or restaurants.



Bank of America

Use the ATM and banking center locator to find the nearest
location with a simple touch of a button, no address input
required. This location aware feature is only available
through the iPhone application and not on the B of A mobile
web site. You can access the Mobile Banking web site
directly with the application. One destination on your
iPhone/iPod touch to check available balances 24/7, pay
bills and transfer funds.

Features

* Mobile Banking applications are custom designed
for your phone’s unique features
* ATM and banking center locator, using geo-locator –
easily find the nearest location without entering your
address or ZIP code
* On-the-go management of your accounts to check
balances, transfer funds and pay bills with optional
Bill Pay service.

Security

* Protection against fraudulent activity with our Learn
about the $0 Liability Online Banking Guarantee
* SiteKey® for verification of your identity and an
extra layer of security
* Advanced encryption technology to prevent
unauthorized access
* Privacy protection of your financial information

WWW.MOBILEZAPP.COM

application samples

Been There
BEEN THERE is an iPhone application for individuals
to keep track of their travels. They can keep track of
the hotels they stayed at, who they met, places they
visited throughout their trip, as well as upload photos
of friends, family and scenic vistas There are no limits
to the number of entries or number of photos. BEEN
THERE allows users to share their traveling experience
with their friends worldwide. Rate hotels, parks, restau-
rants and other places of interest with one to five stars,
make comments and much more.

The BEEN THERE app uses a number of modules
Mobilezapp can leverage for your mobile app. It uses
GPS location abilities, storage of photos and videos,
password capabilities, email recovery of passwords, the
ability to input links from websites and much more.



Car and Driver Magazine

Car and Driver Mobile for Android is updated daily with
new content and photos, and includes many features from
the regular site and some exclusive content. Car and
Driver Mobile for Android is your instant connection to daily
car news, photo galleries, reviews, and the rest of your
favorite caranddriver.com features. It features top stories,
search, auto shows, and buying guide.

WWW.MOBILEZAPP.COM

application samples

Sports illustrated - swimsuit editions
Our Sports Illustrated Swimsuit mobile app is released
for the Android, BlackBerry, iPhone and iPad. It has been
an immediate success since launched. The application
provides users the ability to browse through all of the
images available through the SI magazine, as well as
has a number of new features such as the ability to rate
the models, share the photos with friends, post them on
Facebook, and tweet about the images.

Our approach to the app was to provide the content
that was available via the Sports Illustrated magazine, as
well as add new features and enhancements because of
the mobile device capabilities. The ability to rank each of
the photos and post to Facebook is the most commonly
used feature. We are thinking of new ways to enhance
the 2011 functions. The primary goal of the app is to
engage the consumer and their friends while ultimately
increasing magazine subscriptions.

The Sports Illustrated Swimsuit mobile app was
released on the iPhone, Android, BlackBerry and iPad
simultaneously. The app was an immediate success.
We added a number of cutting edge technologies and
superior graphics to add a viral-component to the app.


application samples

Oracle
The Oracle iPhone app leverages the power of Oracle
Business Intelligence Enterprise Edition Plus (OBIEE)
and Oracle Business Intelligence Applications, Fusion
Edition to provide access to key metrics and analytical
data for mobile executives.These native applications
for the Apple iPhone also leverage the Serviced-
Oriented Architecture (SOA) capabilities of OBIEE and
the powerful set of Oracle Business Intelligence Web
Services. They also have support of SSL encryption
protocol enabling superior and secure mobile flexibil-
ity and performance.



Entrepreneur Magazine

Entrepeneur Magazine is one of the top magazines in the
United States where individuals interested in starting their
own business can learn from others who have done so
previously. There are many tips about starting a business
including banking information, venture capital information,
ways to incorporate, and many others.

WWW.MOBILEZAPP.COM


GEICO

Pay your GEICO auto insurance bill and
access your current insurance ID cards from
your phone. Accident Helper lets you take
advantage of our Accident Helper which helps
put you in contact with emergency services,
gives you a place to organize photos and much
more. Roadside Service – Locator features
allow you to find nearby tow services and gas
stations...anywhere, anytime. Use your
phone’s GPS or enter a location manually, it’s
up to you!

Taxi/Rental Car – Need a taxi to get home from
the repair shop or maybe even after a night of
fun? Want to rent a car? Our locator will help
find what you need in moments

WWW.MOBILEZAPP.COM


Celebrity Apps - Peter Facinelli

We’ve created approximately 25 celebrity mobile
applications. Our mobile celebrity apps provide the celebrity
with a vehicle to communicate to his or her fans. He, or she,
can post photos directly to the app and have them
propagated through twitter via tweet-pic as well as through
facebook. It gives the celebrity the capability to enter diary
pages to share their life with their fans in a way that the
celebrity feels most comfortable with.

Our celebrity apps also provide users with the capability to
communicate directly with their favorite movie star, television
star, rock star or whatever personality chooses to leverage
our platform.

WWW.MOBILEZAPP.COM

application samples

Crackle
Crackle is the place to experience pure entertainment:
fulllength movies, TV shows, and original series from
genres that embody cool — all uncut, uncensored, and
unbelievably free. We’ve had enough of “disposable en-
tertainment” that is as relevant as a laughing/dancing
baby — we are here to watch and talk about the videos
that really matter.

Crackle is one of the fastest growing entertainment
destinations today, featuring only the genres you
love — comedy, action, drama, sci-fi, horror — any-
where you are. We know the Internet is a big place, so
Crackle’s vast distribution network ensures that you
have access to Crackle everywhere: on your favorite
video site, your television and your mobile device.
Learn more about where you can find Crackle on the
distribution page.

Crackle was created in the summer of 2007, basing our
operations out of Sony Pictures Entertainment’s studio
lot in Los Angeles, CA.


MOBILEZAPP - APPS

Course Pro

CoursePro is an easy to use homework application for
students to keep track of courses, assignments, and grades.
We are excited to announce the arrival of CoursePro for
Google’s Android platform. You can get CoursePro by
opening the Market from your phone. If you are not viewing
this page from your phone, you can see the Market here.

With CoursePro, you can keep track of your homework
assignments using a simple to-do style list that has been
specifically designed for students. Define Assignment
Types—such as quiz, homework, project, or lab—to keep
track of your weighted grades the way your professor does.
CoursePro automatically keeps a current report card, so you
can see exactly what your grades are at any time.

You get a full grades break down by assignment type.
CoursePro even allows you to specify which Assignment
Types have ‘drops’. Coursepro will then automatically drop
the lowest graded assignments for that type.

WWW.MOBILEZAPP.COM

MOBILEZAPP - APPS

Dairy Queen

The Dairy Queen app empowers iPhone users with iPhone
users with the ability to locate any of 4,600 Dairy Queen
locations throughout the United States based upon their
GPS coordinates. “DQ Craze” involves quickly filling orders
for “customers” clamoring for Blizzards and Dilly Bars and
oher Dairy Queen specialties. To get points, you have to
arrange matching rows of different Dairy Queen menu
items that correlate to what the customer wants.

WWW.MOBILEZAPP.COM

application samples

State Farm
The Pocket Agent™ is an extension of the exceptional
customer service offered in State Farm Agents offices,
and shows State Farm is committed to being there for
our customers in more ways than ever before. Hitting
the store with four key features, this app will help cus-
tomers recover from the unexpected even more quickly.
With the Pocket Agent™, customers with an auto policy
registered on statefarm.com can:

• Begin the claims submission process.
• Locate Select Service repair facilities.
• Contact their State Farm agent



Sprint

Your business can’t wait and Sprint has the mobile
applications you need to get work done now. Be it a home
office or an entire enterprise, Sprint offers a full portfolio of
mobile and GPS applications to instantly meet the unique
management and automation needs of your business.

GPS - Locate.
View and monitor worker location, online and in real-time,
with Sprint Mobile Locator.

Get instant driving directions and family location updates via
your GPS-enabled phone or the Web.

Quickly optimize fleet operations, manage mobile resources,
and track data and assets in real-time.

Get best-of-breed, Web-based applications for your industry

WWW.MOBILEZAPP.COM

application samples

Superpages
Finding the right person for the job can be a job itself.
Especially when you’re on the go. With Superpages
Mobile, you can find local businesses quickly. Search by
keywords or popular categories such as “automotive”
and “repair.” Choose a business backed by the award-
winning SuperGuarantee and you’ll get the job done
right, or we’ll make it right.

Add a review and photo. Let others know what you
thought by creating a business review on the spot.
Simply rate your experience “thumbs up” or “thumbs
down.”

Get directions. Never get lost again. With Superpages
Mobile, you can get step-by-step, interactive driving
directions with an option to add multiple stops along
the way.

Find movie and theater listings. Superpages Mobile
makes it easy to find your favorite movies playing at a
theater near you. Browse films by name for show times,
reviews and trailers.



Gear Patrol

It’s an elegant, top-tier method of reading Gear Patrol site
on the iPad. The all-native experience delivers GP content
in a full-screen, magazine like interface with heavy
emphasis on speed/stability, large imagery and
typographical layout.

WWW.MOBILEZAPP.COM


iSeedSpit - Game

How far can you spit a watermelon seed? From the creators
of the Wumbler series comes the coolest simulated seed
spitting game, iSeed Spit. Realistic watermelons seed spit,
flip and bounce across the screen once you blow into the
microphone.

Take a drink of water, a bite of watermelon and blow into the
phone to spit a watermelon seed across the screen. Get the
right angle, the right amount of water, the right bite of
watermelon and blow and you can compete for the longest
distance.

Share your score on Facebook and compete with the other
top scores. See if you can match or beat the real world
record of 68’ 9 1/8”.

WWW.MOBILEZAPP.COM


Jobulator

Jobulator is a mobile application that utilizes web services
to request potential jobs available to substitute teachers
who are using Frontline’s Aesop system. Jobulator
“refreshes” (pulls) at a rate controlled by the user. The
position can also be accepted or rejected via Jobulator. In
which case, Jobulator passes information back to Aesop
and receives confirmation of the accepted Job.

• Yahoo! Widgets® no longer required
• Half day and full day icons appear on the Jobs screen
• Absence notes from the teacher
• Links to lesson plan attachments
• Aesop web alerts and notifications inbox
• District name shown on the Jobs screen
• Ability to reject jobs on the Jobs screen
• Online / offline connection indicator
• More user-friendly access to Help content
• New sleek blue look

WWW.MOBILEZAPP.COM

application samples

Kitchen and bath channel
Building or remodeling your kitchen or bath is a com-
plex endeavor, something many of us are not prepared
to do without a professional at the helm. This free app
connects homeowners with all types of professionals
associated with your new kitchen or bathroom. With a
database of over 15,000 designers, builders, remodel-
ers, woodworkers, retailers and more coupled with
a variety of searching options, you can find the right
professional for your project and in many cases view
examples of their work.

Features Include:

• One touch dialing
• One touch email
• One touch website visits
• One touch “Add to Contacts”
• One touch map locator without leaving the app
• Geo location
• Projectphotos and videos

Search By:

• Location
• Certified professionals and professional designation
• Room preference
• Accreditation
• Product category for purchasing
• City
• State
• Professional’s name
• Business name


application samples

Mileage counter pro
Task: Create an application that would help corporate
drivers track their mileage, create, export and send
reports with all necessary information right from mobile
phones to their managers’ phones to eventually help
their company keep better track of trip expenses and save
money.

To count mileage we used robust custom built algorithms
used in conjunction with Google services that return very
accurate results. The reports can be viewed, exported and
sent in several formats. They are easy to customize, edit
and store.

Features include:

• Mileage tracking
• Reports viewing, exporting and emailing
• Trips Calendar with schedule
• Notifications
• Voice recognition


application samples

Ornithologist diary
In order to meet all the goals and build a fully functional
and handy application, we used:

• SOAP web-services for interconnecting with server
• Core data for persistent data storage
• Expanded functions for sharing and finding bird spots
• Core location based on GPS data
• Coregraphics for custom defined graphics.

Features:
• User database
• User database shared with social groups
• New spots upload
• Upload/download photos from server
• New spots search
• User search
• User information can be uploaded to shared DB
• Complex spot lists managed by users
• Spots sharing
• Different complex filters
• Assign image/video to spots
• Image region selection
• Adding notes to spots
• View spots on Google map within selected region

We built high performance mobile application which
allows professional ornithologists and even amateur bird
watchers discover, store, share and manage their own or
public spots.


application samples

PowWow Now
Social “Meet & Greet” App. PowWow allows you request
friends, view profiles, share stories, group decision, post
pictures, rate pictures, personal interests, nightlife rec-
ommendations, etc. The app allows you to recommend
friends to join, fill out a personal profile, accept or reject
potential friends who have viewed your profile, vote on
likes or dislikes, wills and thrills, won’t and don’t, sexy pic
page and make group decisions. It also allows users to
create blog discussion topics.


application samples

Premier guitar
Premier Guitar, the guitar multimedia network with
the largest monthly audience, has launched its newest
platform with the free app for Android users. The Android
app joins the print magazine, digital magazine, website,
mobileoptimized website, and iPad/iPhone apps as the
latest portal by which readers can access PG’s content. All
of PG’s magazine and digitally-exclusive content is freely
accessible across all of its digital platforms.

“We’re excited to introduce the latest member of the Pre-
mier Guitar multimedia family with our Android app,” says
Premier Guitar marketing manager. “This new platform
launch remains in lock-step with our multimedia model,
allowing the reader to choose how he/she would like to
read PG’s great content. The response thus far to the exist-
ing iPad/iPhone/iPod Touch app has been overwhelm-
ingly positive with over 200,000 reader sessions since
their respective launches and I would anticipate that our
Droid users will enjoy a similar experience.”


application samples

Rain alert
We merged standard iPhone geolocation data with
weather radar overlays, wind speed and weather forecasts
from 3 most recently updated weather web sites (every 3
hour updates). We gave user ability to manually set date
and time to figure out if it’s going to rain.

Features:

• GPS geolocation
• SMS messaging
• Email notifications
• Manual settings

We created Weather notifying application with high ac-
curacy and manual mode.


application samples

Talent search on iPad
Task: Develop application that allows users to search and
track talents using their mobile phones. Since there is a
lot of content in the application we made it really easy for
user to add talents, songs and videos to favorites and get
back to them whenever he/she wishes. High performance
audio and video streaming lets you find and follow tal-
ented artists. Audio and video streaming allows checking
out and uploading new songs and movies from user’s
device as well as uploading user’s own music and videos
for audition. To make our search work in a smooth and
easy manner, accessing a huge amount of data, we built a
program using a robust designed algorithm that includes
features like:

• Entire application search
• Audio streaming
• Video streaming
• Audio and video audition
• Favorites
• E-mail notifications

We built an app that is very easy to use, works fast with
millions of records and users.


application samples

Transito
Transito allows iPhone app users to quickly and easily
see the traffic throughout the city. There are over one
hundred cameras thus providing Transito iPhone app
users with the ability to see in real-time the traffic
situation at any time of the day or night. The app es-
sentially provides an “eye in the sky” to zoom into the
traffic lights you are approaching and allow you to see
the traffic up ahead. Based upon what you see, you can
change your route to avoid the traffic.


application samples

Where
WHERE, Inc. is North America’s leading location media
company. Based in Boston, Massachusetts, WHERE
develops a range of location-based services, including
mobile advertising as well as search and recommenda-
tion services.

The award-winning, wildly popular WHERE local discov-
ery service boasts a rapidly growing active user base of
over 4 million. WHERE Ads™, the company’s widely suc-
cessful hyper-local search & display mobile ad network,
reaches over 50 million consumers in real-time with
relevant content and advertising.

WHERE helps you discover, save and share your favorite
places by putting the best local information at your fin-
gertips and offering great deals from nearby businesses.
As you use WHERE, our recommendation engine learns
about your preferences and recommends great places
for you to check out. We make it easy to create lists of
your favorites and places you’d like to go and share them
with friends. With WHERE, you’ll never be bored again.


MOBILEZAPP - APPS

WorldVoice Radio

The WorldVoice Radio brings the “retro” concept of the
handheld shortwave into the 21st Century. Users can scan
the netwaves old-style via buttons or use the built-in
directory to find and search all of the stations. With
WorldVoice, you don’t just listen to the radio on the web . . .
you create it. WorldVoice allows users to upload pre-
produced uCasts from their computer produced with tools
such as Garageband, CoolEdit, Audacity and others. It lets
you make “uCasts” - short podcasts on the go - with a
simple interface.

WWW.MOBILEZAPP.COM

application samples

Your new baby
Your new baby is an application designed for anyone with
a new baby. It provides the ability to upload photos of the
baby as well as provide detailed information regarding
the parents, grandparents, delivery, doctors and nurses,
and all of the many fun details regarding the parental
experience.

Your New Baby mobile application is a mobile version of a
scrapbook. It provides a wonderful vehicle for your entire
family to maintain a detailed log of all of the important
aspects of your new child. There is an unlimited amount
of space for photos, the ability to annotate photos with
text, the ability to forward images to friends and family
members most interested in keeping abreast of the first
year of your baby’s life.

The technology also provides an excellent vehicle for
providing information to pediatricians, nurses or other
individuals responsible for ensuring the health of your
new child is up to par.


application samples

Zombie fighter
The Zombie Fighter is an iPhone (iPad compatible)
game application with 8 zombie characters which
fight with each other and multiplayer mode - via Apple
game center (connect with other devices (iPhone/iPad)
via Bluetooth).


application samples

Zoo kingdom
Zoo Kingdom is a fun game for the iPhone and Android
platforms. It allows users to play against others through-
out the world leveraging the mobile device as the vehicle.
Scores can be pushed to individuals as well as challenges.
There are a number of different levels to the game to
always keep it interesting.


partnerprogram

Mobilezapp enablement program
The Mobilezapp Enablement Program has been developed to
provide the in-depth product and developer level knowledge
necessary for customers and partners to successfully imple-
ment and deploy mobile projects on their own. The program
also provides ongoing support and access to a developer
community that promotes best practices for services delivery
and solution innovation. We work with your creative team to
demonstrate the most effective way to create prototypes of
mobile applications. Our creative team provides your orga-
nization numerous widget libraries consisting of artwork
needed to create Android, BlackBerry, iPhone and iPad mobile
app mockups, prototypes and wireframes.

The objectives of the Mobilezapp Enablement Program are to:

• Provide guidance and insight into the construction of the
project team to assure the right skills are available.
• Provide the necessary product and process knowledge.
• Arm your team with necessary mobile design artwork.
• Empower your design team with development tips.
• Provide iPhone store, BlackBerry Market & Android Store
suggestions for rapid approval methods. Provide list of mo-
bile middleware solutions. Provide security solution mobile
app software info.
• Provide the development team with tools and techniques
that will guide them in defining, designing and delivering
mobile solutions on the Mobilezapp platform.
• Provide developers access to Mobilezapp resources.


partnerprogram

Mobilezapp partner program
Mobilezapp’s partner community is comprised of market-
leading Independent Software Vendors (ISVs), network
carriers and System Integrators (SIs) who have one thing in
common – a passion for mobility and a drive to create game-
changing mobile apps for business.

With the Mobilezapp Partner Program (MPP), the company
arms qualified resellers and OEMs with the resources needed
to generate new sales opportunities, market more effectively
and bring innovative enterprise mobility apps and technolo-
gies to market faster.

Resellers in the program qualify for comprehensive sales and
product training on Mobilezapp’s packaged applications, while
OEMs have the unique ability to build apps on Mobilezapp’s
award-winning MMP platform and can earn MMP Certified
Developer certifications. Companies looking to extend the
MMP platform to customers or build on the platform to create
best-in-class apps can benefit from product knowledge training,
developer support and assigned technical resources.

Exposure to Mobilezapp’s strong partner ecosystem and the
opportunity to build and deploy enterprise-class mobile apps
on the industry-leading platform is a major benefit to partner
companies. By combining their own subject-matter expertise
with Mobilezapp’s proven technology used by the Fortune 500
for business mobility, partners are empowered to create new
products and services that can be certified by Mobilezapp, lever-
aged and sold throughout the Mobilezapp channel.

Interested in learning more? We’d love to hear from you. Write
partners@mobilezapp.com to team up with Mobilezapp.


contactus

Let’s get this party started
Give me a telephone call, send me an email, text me,
hit me up on Facebook, tweet me, connect with me on
LinkedIn, send me a smoke signal - but let’s hook up.

Mike Wickham
Executive Vice President of Business Development
Houston, Texas
mike.wickham@mobilezapp.com
281.716.5606
skype - gauche2936
Linked in - http://www.linkedin.com/in/mvwickham


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