In a world of hackers, phishers, scammers, and Nigerian Princes, how do you keep yourself and your clients safe, while investing time and energy (and not to forget, money) into Social Media.
An objective look at social media risks and benefits.
32. “Well, I was ‘checking in’ on Foursquare all over
town today. I know it’s risky — but I lost one of
my mayorships last week and I’m not going to
let that happen again.” said Tweep.
33. “A new website called PleaseRobMe.com
does nothing more than aggregate publicly
shared check-ins, but its name and purpose
attempt to shed more light on the dangerous
side effects of location-sharing.”
via
34. “Many of us location-sharers get so caught
up in the novelty and bonuses associated
with our behavior that we forget the
implications of our actions.”
via
35. “Some law enforcement agencies are referring
to check-ins as recent empty homes”
via
36. ✓ Foursquare
✓
Tools you ✓
Gowalla
Loopt
willingly ✓
✓
Google Buzz
Google+
check in with ✓ Facebook
✓ Twitter
37. ✓ Transit swipe-cards
✓
Things that ✓
Swipe cards for doors
Electronic tolling (TollTag)
track your ✓
✓
Cellphones
Location searches on
location your PDA
✓ Free Wi-Fi
passively ✓ Parking meters you call to
add money
[Source: eff.org]
38. Creepy: cree.py
is an application that allows you
to gather geolocation related
information about users from
social networking platforms
and image hosting services.
39. Hackers hacking
July, 2011: AntiSec claimed credit for the
Booz Allen hack. It published a list of 90,000
military e-mail addresses, apparently stolen
from Booz Allen's systems.
via
40. London fights back at RIM
August, 2011: In the wake of ongoing riots in
London, Blackberry maker Research in
Motion’s website was hacked on Tuesday.
via
41. London fights back at RIM
“No Blackberry you will NOT assist the police,”
wrote one hacker on a Research in Motion blog”
42. Social networking sites leak
personal information
...a new study has found, raising the
possibility that users of such sites can be
tracked everywhere they go online
via
43. Social networking sites leak
personal information
The study looked at twelve social networking sites:
Bebo, Digg, Facebook, Friendster, Hi5, Imeem,
LinkedIn, LiveJournal, MySpace, Orkut, Twitter,
and Xanga
via
44. Social networking sites leak
personal information
"Not only do they know where I'm visiting,
they know who I am," said Wills. "And
that's disconcerting."
via
45. Social networking sites leak
personal information
The report found that between 55%
and 90% of users keep the default
privacy settings
via
46. Can it be dangerous? Yes.
But the time is now!
65. Because
✓ Over 50% of the ✓ If Facebook were a
world is under 30 country it would be
the world’s 3rd
✓ In 10 years over largest and 2x the
40% of the Fortune size of the U.S.
500 won’t be here
✓ 2009 study revealed
✓ Facebook tops that online students
Google for weekly out performed those
traffic in the U.S. receiving face-to-
face instruction
81. Individuals
are
willing to
advocate a
good cause
87. Conclusion
✓ Brave it... the ✓ Be authentic.
time is now! That’s what the
ever-growing 50%,
✓ It may be under 30
dangerous, but population wants
with a little from brands
common sense,
it’s worth the
investment and risk