This was a talk I delivered at IoT Europe 2014 The market isn't slow, you are – the number of devices being attached to the internet is increasing sharply: from 80 things per second last year to an expected 100 things per second this year. Early movers like NEST are being consolidated, while there are hundreds of new entrants into the marketplace. Despite the lack of horizontal "grand unification" standards there are successful vertical platforms. In consumer home there are NEST, Withings, Belkin, Quirky, etc. – plus many distinct offerings in commercial/industrial Interrogate the market by shipping – with sharp development cost decreases, it's never been easier to engage in ever smarter, ever more emergent business models. Certainly, greater values will be unlocked by standards and ubiquitous interoperability, but there is plenty of value to unlock in bringing greater efficiency or greater utility to your customers now. Most importantly, it's about building organizational muscle to be able to address the market as it continues to heat up (connected devices are not going away!) – and not wait to play a game of catch up. The only fatal mistake is inaction How to start – build a lean product practice, emphasize doing over debating. Test, learn, iterate, and scale. Build remote upgrade-ability into products and create simple platform APIs to encourage unexpected combinations and partnerships. Use success to inform standards, not the other way around.

1. @JRHUSNEY / UNDERCURRENT
STANDARDS ARE STUPID,
JUST SHIP SOMETHING

2. 2013
2005

6. >50
CAMPAIGNS
HAVE RAISED
>$22MM
SOURCE: http://postscapes.com/internet-of-things-and-kickstarter
I
O
T

7. “
In order to progress, modern society
should be treating ruined entrepreneurs
in the same way we honor dead soldiers…
– Taleb, Nassim Nicholas (2012-11-27). Antifragile.

8. STANDARDS = BAD

9. STANDARDS ARE A
POOR PLACE TO
START

10. STANDARD = PLATFORM

11. GOOD STANDARDS
ARE EMERGENT
PRODUCT
STANDARD
(PLATFORM)
MARKET
NEED
TECH
+

12. MONITORING
CONTROL
PREDICTION
COMPOSITION
IOT
VERTICAL
MATURITY

13. BYZANTIUM = SLOW

14. MY HOME
TOWN
WEARABLES MACHINES COMPOSABLE SYSTEMS
APPS
IOT/M2M
PLATFORMS

18. MY OLD PLATFORM

19. SO COMMERCIAL

20. THE WAY IT USED
TO WORK
!
IDEA DEVELOP SHIP

21. IDEA
MARKET
TEST
IDEA 2
MVP ITERATE
IDEA ∞
...
FAIL PASS
THE NEW MODEL
!
NAPKIN PROTO VALIDATE SHIP SCALE
BUILD

22. SOMETHING’S UP

29. $181B
$132B
$38B
$8B
$1B
$4B
$369B
$18B
$10B
$3.5B
$.5B
$.5B
$1B
$5B
$4B
$20B

32. RESPONSIVE OPERATING SYSTEM

33. VISIONARY COMMERCIAL

34. LEAN LARGE

35. OPEN CLOSED

36. LEARNING SUSTAINING

37. EMERGENT CONTROLLED

38. VISIONARY LEAN OPEN LEARNING EMERGENT
5P PURPOSE
PROCESS
PEOPLE
PLATFORM
PRODUCT

39. WHERE TO BEGIN

40. PROS
★ UTILIZES EXISTING STRUCTURE
!
!
CONS
★ HARD TO EXPERIMENT
★ SILOISM
★ LONG DELAYS IN PRODUCT
IMPROVEMENT
★ DIFFICULT TO BE ITERATIVE
★ RESOURCE THRASHING
★ PROJECTS EVEN OVER
PRODUCTS
SPONSORING EXECUTIVE
BACK
END
IT
FRONT
END
SUPPORT FINANCE MKTG
MATRIXED PROJECT TEAM
(DIS?) FUNCTIONAL

41. !
PRODUCT
OWNER
Focus Area
SPONSORING EXECUTIVE
!
!
FRONT
END
!
FINANCE
!
MARKETING
!
SUPPORT
!
BACK
END
!
IT
KPI PROS
★ PROJECTS DON’T START AND
STOP
★ BUILD AND PIVOT ON CONCEPTS
RAPIDLY
★ ELIMINATES REDUNDANCY
★ MOVE TO SOLUTIONS FASTER
★ CLEAR ACCOUNTABILITY
★ REQUIRES STRONG TALENT
!
CONS
★ DYNAMIC STEERING IS
CHALLENGING
★ ADAPTIVITY CAN, AT TIMES, GET
IN THE WAY OF EXECUTION
PRODUCT TEAMS

42. HOLD A WORKSHOP

43. MONITORING
CONTROL
PREDICTION
COMPOSITION
IOT
VERTICAL
MATURITY
START
HERE!

44. WORKSHOP PROCESS

45. DEVELOP SOME TASTE
IP TO THE EDGE
PUB/SUB
OPEN LAYERING
TR-069, OMA = ICK!

46. FRIED CHICKEN

47. COFFEE BEANS

48. SODA

49. IN SUMMARY
1 BUILD CAPABILITY: FAIL
OFTEN, FAIL FAST; SHIP!

50. IN SUMMARY
1 BUILD CAPABILITY: FAIL
OFTEN, FAIL FAST; SHIP!
2 NEVER TOUCH THE BRAKES,
ONLY STEER THE WHEEL
(MAKE IT SAFE TO TRY)

51. THANK YOU
@JRHUSNEY / UNDERCURRENT