Vodafone internal social media smc040
•
0 gostou•1,279 visualizações
Vodafone en internal social media presentatie tijdens smc040 30 maar
Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (12)
Semelhante a Vodafone internal social media smc040
Semelhante a Vodafone internal social media smc040 (20)
Último
Último (20)
Vodafone internal social media smc040
- 1. Vodafone & Internal social media SMC040 Joost Verbiesen 1
- 2. Contents • Intro • The internal online landscape • The Vodafone Way program • The Vodafone Way café • Integration • Q&A SMC040 Joost Verbiesen 30 March 2011 2
- 3. Introductie • Internal communications (Corporate Affairs) – Internal web/channel manager – O.a. Intranet | Digital Signage | Interne social media platform – O.a myRhythm | Social media working group | Intranet working group (Global) • Voorheen – Online services unit – ECRM/Online Marketing/User experience @joostverbiesen SMC040 Joost Verbiesen 30 March 2011 3
- 4. Vodafone worldwide... 31 countries, 5 continents 72,000 employees 343 million customers Partner networks in 40 countries SMC040 Joost Verbiesen 30 March 2011 4
- 5. Vodafone in the Netherlands... 2,500 employees 4,8 million customers 86 Vodafone Shops Offices in Maastricht, Amsterdam, Zaltbommel, Son SMC040 Joost Verbiesen 30 March 2011 5
- 6. Welke fase? No internal tools/platforms Pilots Centralized Integrated with other platforms Networks inside & outside connected SMC040 Joost Verbiesen 30 March 2011 6
- 7. The internal online landscape Local Global Informal/unsupported Intranet Intranet Yammer Digital Signage Sharepoint Jives The Vodafone Way café Wiki’s/blogs …. Portals & applications SAP/other ….. …. SMC040 Joost Verbiesen 30 March 2011 7
- 8. Waar we zijn Phase Pre- ESM Experiment Growth Integrate Connected company No internal Pilots Centralized Integrated with Networks inside tools/platforms other platforms & outside connected Employees Individual use of Early adopters 50% uses tools, 90% can be found Employees & social media tools internal social management & shares stakeholders from web media starts knowledge connected Organization/com explore Monitor behavior Community Part of KPI’s Everybody munication management participates in NPS Management realization Buy-in Management Management by Success participation inspiration dependant on visible position in networks Technology IT Policy In- or externally Integration of Integrated Open networked hosted tools, multi environment for platform platform communication & knowledge Customers WebCare Follow Experiment with Follow & Brand, conversations internal & participate customers, fans external social based on and employees media internal tools are 1 Simplified Maturity Model Internal social media (based on Rapid Circle model) SMC040 Joost Verbiesen 30 March 2011
- 9. The Vodafone Way Joost Verbiesen
- 10. The Vodafone Way – Engagement and participation The Vodafone Way Hero Programme: • Belonen en erkennen van Vodafone Way gedrag • Delen van ‘Speed, Simplicity & Trust’ voorbeelden • Nominatie van en door collega’s • Ambassadors • Create admiration Waarom the Vodafone Way Café? • Plek om gedachten te delen, verbeteringen en oplossingen aan te dragen. • Communicatie platform voor alle Vodafone Way gerelateerde onderwerpen • Informeel netwerk (onafhankelijk van tijd, plaats, locatie) • Snel, direct, ‘plat’, buiten bestaande team/afdelingstructuren om • Gewenste functionalititeiten niet beschikbaar op (globale) intranet • Snelle implementatie SMC040 Joost Verbiesen
- 11. Admiration • Tros Radar Warme Douche • 15 jaar Vodafone Joost Verbiesen
- 12. Customer obsessed • Meet the Customer program • Out of the box processen Joost Verbiesen
- 13. Innovation hungry • Thoughts & discussion on sustainable success • Sharing knowledge & thoughts regarding information Joost Verbiesen
- 14. Ambitious & Competitive • Zeepkist sessies Joost Verbiesen
- 15. One company, local roots • The Vodafone Way in andere landen • Vodafone global network • Taalkeuze Joost Verbiesen
- 16. Speed • Vinden van collega’s/experts/ informatie • Snel delen van informatie Joost Verbiesen
- 17. Simplicity • Interne processen en faciliteiten verbeteren Joost Verbiesen
- 18. Trust • Empowerment /bottom-up • Naming competition • Hero award • Medewerkers initiatieven Joost Verbiesen
- 19. Integratie van kanalen SMC040 Joost Verbiesen 30 March 2011
- 20. Q&A SMC040 Joost Verbiesen 30 March 2011 Twitter: @joostverbiesen