The 2009 BDA survey results show a decline in overall membership and individual BDA membership numbers compared to 2008, likely due to the struggling economy. While goals and strengths remained similar to previous years, weaknesses grew to include issues with membership, recruiting, staffing, and funding/budgets. Opportunities centered around improving identity, advocacy, and growing membership through increased marketing. Major threats included the poor economy, membership apathy, and lack of funds/organizational issues. Overall needs focused on grant funding, marketing/recruiting help, and education/training. APNBA performed adequately in meeting 2008 needs and made improvements to programs. For 2009/2010, focus will be on helping BDAs with recruiting, marketing, administration

1. 2009 BDA Survey Results and
Comparison to 2008 Survey
Jon Turino, Executive Director
June, 2009
June
Copyright © 2009 APNBA

2. BDA Membership Numbers
• Overall, Dues‐Paying
Overall, Dues‐
Total BDA Membership Comparison
Membership is Down (Due to
the Economy?)
th E ?)
1500
• 2009 Figures May Be 1000
500
Somewhat Understated Due
0
to Survey Timing # Members 08 # Members 09
24 Respondents in 2009 vs. 20 in 2008
24 Respondents in 2009 vs. 20 in 2008
Individual BDA Membership Comparison
250
Not All BDAs Supplied Membership Information
Not All BDAs Supplied Membership Information
200
150
100 # Members 08
50 # Members 09
0

3. Business District Association Goals
Networking Staffing Other
3% 3%
Events & Promotions 4%
4%
Board Issues
Board Issues Increase Membership
p
Not Much Shift in Terms of BDA
Advocacy
6% 18%
Goals from Year to Year
7% Improve Identity
14%
Improve
Improve Business More Partnerships Infrastructure
Environment 10% 12%
More Marketing
8%
11%
BDA Goals ‐ 2009
Events Incr Members
11% 19%
Advocacy
9%
More Focus on Improving the
M F I i th Bus Envir
Imp Identity
Business Environment via 15%
15%
More Marketing and Events
Partnerships Infrastruct
8% Marketing 10%
13%

4. BDA Strengths
Other Partnerships Marketing URA Networking Staff
5% 3% 2% 2% 1% 1% General Membership Category
Diversity
Di it
6% Membership
22%
has Declined as a Strength, Most
Events
7%
Likely Due to Decreased
History Board Membership Figures
Membership Figures
9% 16%
Identity
10% Location
16%
BDA Strengths ‐ 2009
g
Diversity Gen'l Members
10% 14%
Events
E
Events gained ground as a 14%
BoD Members
Strength, Highlighting the 20%
History and Diversity of
History and Diversity of Identity
13%
Location
16%
History
the BDAs 13%

5. BDA Weaknesses
Other Marketing Business Networking
Identity Issues 5% 3% Environment 2%
5% 2%
Infrastructure Issues
Membership and Recruiting
Membership and Recruiting
Geography
6%
18%
Remain as Significant
Recruiting Board Workload
7% 15% Challenges to Most BDAs
Membership Ratio
Funding/Budgets
15%
14%
Staff/Organization
8%
BDA Weaknesses ‐ 2009
Geography Infrastruct
7% 10%
With Reduced Membership, Recruiting
16%
BoD Workload
Staff and Organizational Help 18%
are Becoming More Critical
g
Staff/Org
13%
Ratio
Funds/Budget Memb/Bus
15% 21%

6. Opportunities for BDAs
Other URAs Events
Streetcar
2% 2% 2%
5%
Partnerships
10%
Improve Area
Identity
18%
Very Little Change in
i l h i
Infrastructure Responses to This Question
Advocacy
Area Growth
16%
16%
from Year to Year
Membership
Marketing Growth
14% 15%
BDA Opportunities ‐ 2009
Planned
Data Base Project Validates Infr Imp
8% Impr Ident
I Id t
Opportunities for Increasing More Partners
9%
16%
Incr Advoc
Membership through Econ Gr in Area 12%
17%
Increased Marketing
Increased Marketing Incr Mktg
Inc Memb
I M b
22%
16%

7. Threats to BDAs
Lack of Focus Other
Lack of Funds
Lack of Funds 5% 3%
Crime/Graffiti 5%
7% The Economy
22%
Membership/Member Apathy
Personalities
7%
Grew as an Issue in 2009, As Did
Identity Issues Government
G
18%
t Funding and Organizational Issues
Funding and Organizational Issues
10%
Apathy
Board Burnout
11%
12%
Threats to BDAs ‐ 2009
Lack of $
12%
Most Likely a Result of the
M t Lik l R lt f th Crime/Graf
Economy
19%
Current State of the Economy –
Current State of the Economy – 8%
Pers/Org Issues Govt Acts
11%
People are Trying to Survive and 8%
Have Less Time for BDA Activities BDA Identity
11% Bd/Off Burnout
Memb Apathy 15%
16%

8. Individual BDA Needs
Best Practices
Other Speakers Bureau
4% 3% Education and Training Priorities
Staff Help 4%
8% Education & Tng
24%
Lower (Well Served) This Year –
Lower (Well Served) This Year –
Mktg/Recruiting
9% Other Categories Fairly Stable –
Other Categories Fairly Stable –
Grant Funding
News & Info
News & Info
16%
Speakers Bureau a Non
Speakers Bureau a Non‐Starter
Non‐
15%
Advocacy
17%
Your BDA Needs ‐ 2009
Spkrs Bur
More Help With Marketing and
More Help With Marketing and Best Prac
10%
4%
Ed & Tng
12%
Recruiting, Plus Staff Help, Admin Help
9%
News & Inf
15%
Desired in the Coming Year Advocacy
Grant $
G $ 17%
Mkt/Rec Help 18%
15%

9. Overall BDA Needs
Best Practices
5%
BDA
Staff Help
Coordination
6%
Ideas
5%
Grant Funding
Grant Funding is Still the Largest
9% 29%
Need Identified by BDAs as Most
Mktg/Recruiting
9%
Education & Tng
Beneficial to the Overall BDA
13%
Advocacy
11% News & Info
N &I f
13%
Community
BDA Coord All BDA Needs ‐ 2009
10%
Advocacy, Marketing and Ed & Tng
Ed & Tng
Admin Help
Recruiting and Administrative 10% 11%
News & Inf
Help Show Clear Increases in Best Prac
9%
13%
Terms of Needs. Grant Money
Terms of Needs Grant Money Grant $
Advocacy
18%
Problematical due to Economy.
Problematical due to Economy. Mkt/Rec Help
17%
12%

10. How Did APNBA Do?
APNBA Performance ‐ 2008 Needs
0.98
0.88 Very Well
0.77
0.67
0.62
0.66 Pretty Well
0.52 0.50 Adequately
0.37
Poorly
Not At All
Not Too Bad, Not As Good As Possible!

11. The Upgraded News Source
Brought In House in 2008
Brought In‐House in 2008
In‐
Sources Expanded
Readership Increased
NS Format NS Content NS Frequency
10 10 10
5 5 5
0 0 0
Series1 Series1 Series1

12. Business Voice Revisions
Redesigned Layout
Expanded Content
Expanded Content
BV Format BV Content BV Frequency
10 15
10 10
5 5 5
0 0 0
Series1 Series1 Series1

13. APNBA s New Web Site
APNBA’s
• Open Source (Drupal)
Open Source (Drupal)
Development Platform
Development Platform
• Design and Development Brought
in Under Budget
•OOrganic Content Migration and
i C t t Mi ti d
Development
Web Format Web Content Web Ease of Use
10
15 15
5 10 10
0 5 5
0 0
Series1
Series1 Series1

14. The Data Base Validation Project
Data Base Value
D t B V l 50,000+ Records from 2007
d f
12
10
8
City Data Verified to Provide
6
4
15,000+ Prospects to BDAs
p
2
0
Very Somewhat Not Very
Valuable Valuable Valuable
Useless
New Listings Being Provided
Series1
S i 1 on a Quarterly Basis
on a Quarterly Basis
Under‐
Under‐Utilized by Many BDAs, Very Helpful
for Those Taking Advantage of it.
for Those Taking Advantage of it

15. June 2008 BDA Conference
Format Content Location
10 10 10
5 5 5
0 0 0
Series1 Series1 Series1
Cost • Great Response and Reviews!
Great Response
5 • Far Too Few Attendees from Our
Far Too Few Attendees from Our
0
BDA Membership – 10 Reviews, 14
BDA Membership – Reviews, 14
Non‐
Non‐Participants
Series1
S i 1
• Much More Marketing in 2009
Sponsors in 2008 = 0; Sponsors in 2009 = 6

16. September 2008 Marketing Workshop
Format Content Location
2 4 4
1 2 2
0 0 0
Series1 Series1 Series1
• Great Response and Reviews!
G tR dR i !
• Priced Too Low!
Cost
• Far Too Few Attendees from Our BDA
2
1
0
Membership – Reviews, 18 Non‐
Membership – 6 Reviews, 18 Non‐
Participants
• Much More Marketing in 2009
Much More Marketing in 2009
Series1

17. Our 2009/2010 Marching Orders
• More Focus On Helping BDAs with Member
More Focus On Helping BDAs with Member
Recruiting and Marketing
• More Focus On Providing BDAs with
Administrative Help
• Increased Marketing for Education and
Training Opportunities
Training Opportunities
• Development of Best Practices Materials
p