What are the five essential steps to self-publication success? Jon Swerens, editor/designer of two books published by The News-Sentinel of Fort Wayne, shares what he learned in a 20-minute presentation first seen at the Allen County Public Library on April 23. Photos are ©The News-Sentinel, except for the crying man, ©Daniel Dickman: http://www.flickr.com/people/spunkinator/

1. 5
Essential
Steps for
Self-Publishing
Success

3. Thank you.

4. Hello!

5. Jon Swerens

9. The News-Sentinel

10. 5
Missteps That
Will Kill Your
Self-Published
Book

11. 5
Essential
Steps for
Self-Publishing
Success

12. Number of books
published per year in U.S.

13. Number of books
published per year in U.S.
1.1 million

14. Number of copies
average non ction book
sells in U.S. per year

15. Number of copies
average non ction book
sells in U.S. per year
< 250

16. 1. Don’t coddle. Coach.

18. Your book is
an athlete.

19. 2. Gather trusted advisors.

20. Your mom?

21. Your mom?
Your childhood
friend?

22. Your mom?
Your childhood
friend?
Your buddy at the
print shop?

23. It’s a matter of
reputation

24. Editor

25. Editor
Graphic artist

26. Editor
Graphic artist
Marketer

27. 3. Sweat the details.

28. Decisions,
decisions

29. 1.
Bulk purchase
or on-demand?

30. 2.
Self-publish rm
or do-it-yourself?

31. Register a name

32. Register a name
$11

33. Buy your ISBNs

34. ISBN 978-0-9795694-2-5
52995 >
9 780979 569425

35. Buy your ISBNs
1 for $125

36. Buy your ISBNs
10 for $250

37. Buy your ISBNs
100 for $575

38. Get your bar code

39. Get your bar code
free

40. Build a simple
web site

41. Build a simple
web site
> $100 a year

42. Create a simple
logotype

43. Create a simple
logotype
?

45. Bob’s Books
‘n Stuff!!

46. 4. Dress for success.

47. Judge a book
by its cover?

50. Yes!

51. Cover

52. Back cover

53. Typography

54. 5. Be your own agent.

55. Get in front of
your audience

57. Too bad!

58. Social media

59. Social media
(esp. Facebook)

61. 500 million +
active users

62. Make a separate
Facebook page

64. jonswerens.com

65. All photos
©The News-Sentinel
except The Crying Man
©Daniel Dickman
http://www. ickr.com/people/spunkinator/