Learn the 3 top tips for starting an SEO campaign for Musicians, Bands and Artists. From a presentation at the hmmawards.org in Hollywood, Los Angeles, CA.

1. THE SEO SECRETS:
The 3 Things You Must
Know For 2014
Jon Rognerud, Author
@jonrognerud
www.jonrognerud.com

2. GIVEAWAY – 5 LUCKY WINNERS

3. Jon Rognerud: Online Trainer, Consultant
• Online since 1996
• Author (Entrepreneur/Mcgraw-Hill)
• SEO Strategies and Consulting
• Chaosmap Search Agency
• Father, Husband
• Cross-fit nut (lost 45 lbs)
• Top 10 Hit in Norway

4. AGENDA
•#1: The First Thing You Must Know About SEO
•#2: The Second Thing You Must Know About SEO
•#3: The Third Thing You Must Know About SEO
(INSIGHT: Get these –
and you’ll ROCK in search)

5. Jon’s Quick Help Sheet – Please Fill Out

6. But First….
SEO DEFINED:SEARCH ENGINE OPTIMIZATION

9. LOW (NO) SEARCHES LOOKING FOR YOU REPUTATION & AUTHORITY
Awareness Consideration Purchase

10. #1 SECRET: KEYWORDS + SEARCH VALUE

11. #1 SECRET: KEYWORDS + SEARCH VALUE

12. #1 SECRET: KEYWORDS + SEARCH VALUE
WHERE TO FIND THEM?
1. Keyword research tools (Google, Ubersuggest.org, SEMRush.com, Wordtracker.com…)
2. Your website analytics (Google Analytics, Clicky…)
3. Competitive research
4. Related keywords
5. Google Autocomplete

13. #2 SECRET: CONTENT + SITE ARCHITECTURE
1.Page Content that serves the visitors (keyword intent)
2.On-Page Factors (HTML & Content)
3.Server infrastructure (TECHNICAL) – search friendly
4.Keywords and modifiers: alignment to each page
5.“Multi-media”: Pictures, Videos, Audio

14. #3 SECRET: Links, Social + Knowledge Graph
1.External link factors count for major rankings (still)
2.Social outreach and engagement (for links)
3.Structured markup (Schema) = FREE advertisement
Things, Not Strings!
MOBILE!

15. Strategic Approach & Content Use
• Original artists and bands
• Musician and individual artists
• Cover bands, Tribute bands
• Music educators, teachers
• Tour Dates, Performance Announcements
• Video Channels
• Reputation Management – TOTAL AUTHORITY
• Email Marketing – Subscribers, Community Building
• YOUR audience channels?

17. FREE SESSION WITH JON – BOOK NOW:
www.jonrognerud.com/session
Value
$497.00

18. THE BOOK GIVE AWAY IS HERE!

19. RESOURCES
• http://googlewebmastercentral.blogspot.com/2014/03/musical-
artists-your-official-tour.html
• www.jonrognerud.com
• http://bookstore.entrepreneur.com/product/ultimate-guide-
optimizing-website-3e/
• www.chaosmap.com (services)

20. FREE SESSION WITH JON – BOOK NOW:
www.jonrognerud.com/session
Value
$497.00