http://www.jonrognerud.com/webinar - slides from recent Facebook advertising webinar learning how to get more traffic, leads, sales from Facebook Fan Pages and effective Advertising Strategies

1. You Are Here! Awesome!
Friday, January 25, 2013

2. Facebook Advertising
Beginner’s Module - “Your Breakthrough”
Author and “Un-Guru” Jon Rognerud
SECTION I
@jonrognerud
Friday, January 25, 2013

3. Your time = Valuable
Full Attention Ahead -
Stay Focused Now...
Friday, January 25, 2013

4. DISCLAIMER
Results not typical.
You’ll need to work for it.
(but it can work really well!)
You are solely responsible for the use
of any content, and any results or
actions seen are not indication of your
future performance.
Friday, January 25, 2013

5. Fully Charged!
YOU: Like to think BIG! and you are
a heart-centered Entrepreneur
This Webinar is
for Beginners To
Intermediate
Friday, January 25, 2013

6. a different breed
Friday, January 25, 2013

7. My PROMISE to you:
Today, you’ll get
the GOLDEN
KEY to FB success
(More likes, fans, traffic, leads, fame)
Friday, January 25, 2013

8. What you’ll learn:
How to get more quality fans/likes
How to get .20-30c clicks or less with a 2-5% CTR
Big traffic strategies that create ‘buyers’
A type of content that will ROCK your pages
Step-by-step outline of big results FB campaigns
(All this without being
seen as a spammer)
Friday, January 25, 2013

9. My Story
What gives me the
right?
Friday, January 25, 2013

10. My Story
Started online in 1996 - HTML page
Social Media Marketing Agency
Author, Speaker, Expert Mentions
From Norway to LA for Music
Husband, Father to 3 little rug-rats
Blog at www.jonrognerud.com
Friday, January 25, 2013

11. Social Media = Hot!
“90% of US
Marketers claimed
social media as part
of their strategy in
2012” (Only 20% in ’07)
Friday, January 25, 2013

12. What is advertising?
... a form of
salesmanship.
Friday, January 25, 2013

13. What is advertising?
Dude!
... a form of
salesmanship.
Friday, January 25, 2013

14. What is Marketing?
...ensure a
return on the
$$ spent
advertising.
Friday, January 25, 2013

15. Where to Begin?
You Are
SMART
Friday, January 25, 2013

16. Where to Begin?
If you want more,
make yourself
more valuable
“If you want to make a million dollars, become a
millionaire first” - J.Rohn
Friday, January 25, 2013

17. Biggest Obstacle?
Not trusting
yourself
(aka ‘self-worth’)
“Don’t let your small business make you small-minded”
Friday, January 25, 2013

18. You are a Creator!
Ebooks
Books
Teleseminars
Audio Programs
Webinars
Friday, January 25, 2013

19. ContenT is King = $$$
Subscription/memberships
Speeches
Seminars
Online/DVD
Consulting
Friday, January 25, 2013

20. Things THAT EARN $$$
Life/Biz Coaching
Certifications
Masterminds
Web casts (live)
Blog
Friday, January 25, 2013

21. Things THAT EARN $$$
Podcasts
Slide decks
Static visual content (examples:)
Info-graphics, cartoons, pix
White Papers/Research
Videos
Friday, January 25, 2013

22. Things THAT EARN $$$
FAQs
Feature Articles
Press Releases
Buyer Guides
Data Sheets
Friday, January 25, 2013

23. Think Differently
“You don’t have to be great to start...
but you have to start --
in order to become great”
- Zig Ziglar
Friday, January 25, 2013

24. SUCCESS CRITERIA
Friday, January 25, 2013

25. Your Message
The worst reason to
advertise is the reason
most people do advertise.
Plain Vanilla Offers
Interchangeable Features and Benefits
Commodity Business
Friday, January 25, 2013

26. Your Differentiators
Reposition yourself
Target Marketing
USP
WHO do you serve? Your Audience is ______
Friday, January 25, 2013

27. You & advertising
Fear, Uncertainty, Doubt
You are not the customer
Poor pricing strategies
Friday, January 25, 2013

28. You & advertising
No reason for confidence in “it”
No confidence in self
Not enough reasons to stick to it
Friday, January 25, 2013

29. You & advertising
Too hard to do “it”
Isolation
Not enough information (excuses)
“Press on. Nothing in the world can take the place of
persistence” - Ray Kroc (McDonald’s Founder)
Friday, January 25, 2013

30. Today’s sales model
Entice/Stimulus
Landing Page/Sell
Use/Experience
Good ‘ol
“AIDA”
Friday, January 25, 2013

31. New Opportunity!
Friday, January 25, 2013

32. The Success Model
Messaging
Advertising
Marketing
Friday, January 25, 2013

33. Facebook Advertising
Beginner’s Module - “Psychology, Traffic, Leads”
SECTION II
Friday, January 25, 2013

34. FOCUS AREA
PAID
ORGANIC
Promotions = Your Success
IDEA: Once your find what works, turn it on EVEN
MORE and test, test, test!
Friday, January 25, 2013

35. WORKBOOK
Printed on your desk - and READY?
Go to www.jonrognerud.com/webinar/thanks.html
Friday, January 25, 2013

36. WORKBOOK
Do you have a clean personal (pix) representation of you?
Your USP - Unique Message and Position?
What top 5 questions do you get “all the time”?
Visit AllTop.com - have you found your categories?
Who are your top 5 competitors? And Why?
CONTENT IS KING!
Friday, January 25, 2013

37. Foundations
http://www.lunametrics.com/blog/2012/11/12/final-social-media-
sizing-cheat-sheet/
Friday, January 25, 2013

38. What’s important?
Question 1:
Like over the Lead?
Answer: _____________________
Question 2:
“Gated” or “Non-Gated” Pages?
Answer: _____________________
Friday, January 25, 2013

39. Quality Fan Building
Facebook Contests
(Make it relevant)
Make sure they become “buyers”!
Tip: WildFireApp
Tip: ContestDomination.com
Friday, January 25, 2013

40. Most Important
Capture Leads (likes + emails/list)
Get Likes/Fans that you can advertise to
Offers/landing (internal & external) & mobile
Follow-up / auto-responders
Relationships above all - and add the CTA!
(ask for the ‘like’)
Friday, January 25, 2013

41. Where are you?
Brand Building?
Sales Building?
Need more likes/fans?
Cross platform marketing & integration?
Fan/brand pages and management?
Friday, January 25, 2013

42. Social Media Plan
What social networks & platforms?
Content Strategies & Calendar
Advertising & Marketing (Promotion)
Conversion Strategies (likes, comments, opt-ins)
Email capture/auto-responder
Ad Plan (psychology)
Friday, January 25, 2013

43. Humans + Psychology
Facebook is Human Communication and
Interaction in Hyper-Speed
Know, Like & Trust
Do onto others as they would do onto you - use
common sense
Friday, January 25, 2013

44. Have a business?
What’s working now?
Audience - who are they?
Current buying patterns (and ticket prices)
Friday, January 25, 2013

45. Facebook Rocks 95%
Fun, entertaining stuff
Services & e-Commerce
Personal Development
B2C & B2B (more complex)
Friday, January 25, 2013

46. Traffic & Ads
Highly Connected To A Topic
Be clear and specific (targeting & ads)
Creative Ads, and clear colors and images
Faces! (“regular pictures” over fancy ones)
Friday, January 25, 2013

47. Traffic & Ads
Adverts (aka Google Adwords)
Headlines & Question Marks (Add ?)
Numbers, Capitalize, Punctuation
TIP: Facebook.com/ads/adboard
Friday, January 25, 2013

48. NewsFeed & Edgerank
The Facebook “Rivers” of News
Friday, January 25, 2013

49. FB 2011: “EDGERANK”
Affinity - amount of interaction between FB users
Weight - type of post (sharing most valuable)
Time Decay - post timeliness (freshness)
Friday, January 25, 2013

50. Types of Ads
Sponsored Stories
Promoted Posts:
*Page Post Ads
(News feed, fans, friends of fans, non-friends Fans - a favorite)
FB Offers
Facebook Power Editor (Chrome only)
Facebook Ad Guidelines (/ad_guidelines.php)
TIP: Videos directly into FB with “Play” button!
Friday, January 25, 2013

51. Capture Pages
Premium Content
Capture Name/Email
On your website
As a FB app/internal
TIP: Consistency!
Friday, January 25, 2013

52. Traffic!
Social Media = Media That is “Social”
Are your social widgets and Facebook
assets readily accessible and visible?
Are you campaigning right now? (Ads)
Profiles on: Facebook, Twitter, LinkedIn,
YouTube, Google+, Pinterest
Friday, January 25, 2013

53. Tracking!
Number of fans/followers
Posting frequency & consistency
Content engagement
Content Virality (shares, repins, retweets)
Friday, January 25, 2013

54. Invest In Social & You
It will pay off
Ongoing work
Takes time & effort
Friday, January 25, 2013

55. Discover Audience
Quantcast
Google
Facebook
Google.com/adplanner
Alexa
Friday, January 25, 2013

56. Helper Tools
Hootsuite
Postplanner
SocialMention
RSS Feeds and Automation
A WordPress Blog & Social Widgets!
Friday, January 25, 2013

57. Conversion/Tab Tools
Optimizely
Heyo
Google Analytics
WriterAccess
Textbroker
Static HTML App
Friday, January 25, 2013

58. Facebook Advertising
Beginner’s Module - “Personal Success & Results”
SECTION III
Friday, January 25, 2013

59. Cool...
LP Conversion Opt-in: 10%
Actual Prospects (leads): 9
(Non-Fan Engagement, Promoted Page Posts)
NewsFeed & Ads
Friday, January 25, 2013

60. Google Takeover
Friday, January 25, 2013

61. Consistency - Landing
Friday, January 25, 2013

62. Creative
First, make a post inside your Facebook Page, then Ad:
Chrome Browser Extension
Friday, January 25, 2013

63. Audience Targeting
Friday, January 25, 2013

64. Advanced Options
Friday, January 25, 2013

65. Pricing & STATUS
Friday, January 25, 2013

66. Placements
Tip: Could have been a FaceBook “in-line video”
Friday, January 25, 2013

67. Content That Rocks
But - ask:
“Is it RIGHT for
my business?”
A “mix” of
entertainment,
education and
inspiration tends to
work well...
Friday, January 25, 2013

68. Big results this year!
Ready to build your
business to the next
level?
Friday, January 25, 2013

69. Done for You (DFY)
Done-For-You Services:
www.chaosmap.com
1. Lead Generation
2. Social Media & Blogging
3. Search Engine Optimization & PPC
4. Leads, Email, Automation Mgmt
5. Marketing / Web Analytics & Wordpress Development
Special Access Page:
www.chaosmap.com/dfy
Friday, January 25, 2013

70. Move to another level
Your Core strategies
Personal Connection
Your Promotions
Have been trying for a while?
Ready to launch now?
You already have a success
mindset and ready to take
action...
Friday, January 25, 2013

71. A Good Option
Four online training sessions with Live Q/A ($1997)
30-days personal support from me with 24/7 access
* One private 1-on-1 Skype Session ($997)
Recordings and follow-ups inside member’s area
Landing page advice, ads, copy, content, offer & targets
Bonus: 50% discount to my next power
workshop (Regularly $997).
Total Value:.....$3,991.00
Friday, January 25, 2013

72. Consider these
Website Audit Techniques
Content creation on “semi-automatic”, including
plans for distribution, frequency, quantity)
Competitive Analysis & Intelligence Data
Content Plan for YOUR business
SEO for Facebook (keywords, content)
30-day cash-flow “fast-start”
Friday, January 25, 2013

73. Learn SOcial Selling
BONUS #1
Social Media Sales Strategies Book/Kindle
Friday, January 25, 2013

74. Me & YOU
BONUS #2
Social Media Course using Facebook,
Twitter, Linkedin, Google+
w/worksheets and action guides
(Run at your own pace/speed).
Friday, January 25, 2013

75. Pro FB Coaching
Jon’s 4-Week FB “Zero To Hero Facebook Mastery”
4-week program: Now: 4-week program:
$997.00
$397.00
First 10 action takers: Book Shipped Via Mail
www.jonrognerud.com/fbhero Max: 30
Friday, January 25, 2013

76. Think about it...
Friday, January 25, 2013