The Lennox Social Media Advantage
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Lennox Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media. Get Details at: http://bit.ly/lennoxsocial Visit the linked form to express interest & we'll respond with details: http://bit.ly/lennoxsocial
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The Lennox Social Media Advantage
- 1. Jon Price Business Development 720.331.1100 @jprice jonp@mta360.com The Social Media Advantage
- 2. Social Media Advantage Social Media Advantage What to expect • The Market • The Overlooked Prospect • Unique Approach: Your Advantage • Examples, Who & How • Next Steps
- 3. Social Media Advantage Social Media Advantage Over 1.2 Billion People Using social media to • talk with friends • connect to co-workers • chat with family • share everything
- 4. Social Media Advantage Social Media Advantage How much talking? Every minute that passes 100,000 new tweets 500,000 Facebook posts 60 hours of video uploaded Social Media Advantage
- 5. Social Media Advantage Social Media Advantage Who cares? It’s just noise, right? • Markets are conversations • Your market generates mountains of data • What, where, when and how they need • Who’s listening and acting on it instantly? Social Media Advantage
- 6. Social Media Advantage Social Media Advantage What’s ahead? • Completely unique, nobody else • Stop guessing who might need you when • Avoid waste of broad-based advertising • Eliminate the game of market timing
- 7. Social Media Advantage Social Media Advantage How is this different or unique? Marketing: broadcasting the loudest message at a potential customer - based on time, location, etc. • Listen for a customer in need • Connect with that one customer • Offer to help that customer
- 8. Social Media Advantage Social Media Advantage How does it work? The 6 C’s of Social 1. Capture 2. Connect 3. Compel 4. Convert 5. Close 6. Cultivate, Cultivate, Cultivate
- 9. Social Media Advantage Social Media Advantage Social Media Advantage
- 10. Social Media Advantage Social Media Advantage Connect She instantly receives your message containing a link… Social Media Advantage
- 11. Social Media Advantage Social Media Advantage Compel Link to a compelling offer Designed to capture contact info in return Social Media Advantage
- 12. Social Media Advantage Social Media Advantage Convert She’s presented with her coupon offer We hand her contact information to you (or use our call center) Schedule appointment Social Media Advantage
- 13. Social Media Advantage Social Media Advantage Close • You contact her as quickly as possible • You arrive, she’s still shocked that someone was listening & offered help • You put competition at a huge time disadvantage Why? • She was already 50% more likely to tell her friends about this experience, but now 70 - 80% • She has friends and 97% are likely to use providers based on the recommendation of a friend • Sets the stage for your referral incentives
- 14. Social Media Advantage Social Media Advantage Cultivate Within one week after the sale, she receives an enticing offer to refer friends. Social Media Advantage
- 15. Social Media Advantage Social Media Advantage Cultivate When she clicks to redeem her gift card Presented a form that captures referral information, provides her gift and thanks her We move her referrals into your lead system to develop the new opportunities as well Social Media Advantage
- 16. Social Media Advantage Social Media Advantage Cultivate If she doesn’t Refer a Friend within a week We send her a follow up “last chance” reminder message.
- 17. Social Media Advantage Social Media Advantage Why Cultivate, Cultivate, Cultivate? • Social Media is about sharing, friends and referrals • We target influential Socializers who can give you exposure to hundreds or thousands • The full lifetime value of the first customer is compounded by the friends they refer
- 18. Social Media Advantage Social Media Advantage Buy a seed, cultivate a forest Social Media Advantage
- 19. Social Media Advantage Social Media Advantage Facebook Contests Social Media Advantage
- 20. Social Media Advantage Social Media Advantage Hometown Heating & Cooling Hometown Heating & Cooling Facebook Results Social Media Advantage
- 21. Social Media Advantage Social Media Advantage Blogs, eBooks and e-Newsletters
- 22. Social Media Advantage Social Media Advantage Your Role • Promptly follow up on leads • Close business • Deliver your promise We scan 3.2 million conversations per minute to identify prospects We locate where she is and what she is looking for We analyze and profile the type of buyer she is We then connect to her on your behalf with a matching offer format
- 23. Social Media Advantage Social Media Advantage What we’ll do • Mine and analyze social networks for you 24/7 • Uncover your best prospects & opportunities • Connect with 50/mo - option to add more • Write and host 20 blog posts/mo of 300 words • Design & produce 3,000 word e-books • Create and send a monthly email newsletter • Develop and post your Facebook promos • Generate all creative for the campaigns • Build and host all custom landing pages • Implement a world class referral system • Deliver the data for prospects and referrals
- 24. Social Media Advantage Social Media Advantage Big indirect benefits Spending time or money on search engine optimization? Our campaigns and content easily secure top ranking Cost per lead is a fraction of mail, email, PPC, etc. with consistently higher quality and conversion rates - Shift funds to high yield Brand Reputation Management is already built in Establish yourselves as an industry thought leader with the vision to actually monetize social In 6 months, competitors will have no mathematic way to overcome your positioning and leadership Social Media Advantage
- 25. Social Media Advantage Social Media Advantage Summing it up • Follow up on great leads • Close business • Deliver your promise
- 26. Social Media Advantage Social Media Advantage Next steps: Not a fit? I’d love to hear why! Please email me at jonp@mta360.com Intrigued? We’d love to help you get started today, before options in your market are gone! Please visit the link below to express your interest and take advantage of volume pricing benefits. Thank you! http://bit.ly/lennoxsocial Jon Price Business Development Interested? Let’s Talk Now! 720.331.1100 CLICK Social Media Advantage