In order to win in competitive markets like finance, you need to understand the market, your audience, and the opportunities. You can only do this from an orbital view of keywords, language and behaviour - and to then zoom in to specific niches and areas of focus.
Stop thinking about 'keywords', and start thinking about keyword 'families' - groups of contextually related phrases which indicate similar need groups; from synonym phrases through to simple typos, there's a world of insight you're missing out on.
7. “There's virtually no such thing as an industry or niche
where thought leadership, interesting/share-worthy
content and great inbound marketing can't work”
8. “They said elevator installation couldn't have anything
good, then Grant launched their great news section
including awesome infographics”
9. “In five minutes, you can have a WordPress installation
running in a subfolder of your site.”
10. “If you can't get executive approval; create your own
blog/site, show them the success you're having”
82. E.g.
Keywords with significant search volume
where the user is asking a question
about a service we provide, indicates a
propensity to buy, and where we don’t
have a targeted page
94. E.g.
Find authors who are authoritative on a
specific combination of topics, who don’t
link to me, who focus on a specific niche
or stage of the buying cycle.