Rapid Prototyping at Dig South
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Idea In. Product Out. Get The Brilliant Idea Out Of Your Head And In Front Of Your Audience If you’ve had “the best idea ever” but found yourself paralyzed, not knowing what to do next, this session is for you. Buckle up for a fast-paced rapid prototyping session that takes a concept from idea to a tangible product and a viable business in 45 minutes. How do I design it? How do I protect my idea? How do I fund my idea? How much does it cost? From coding and design to investors and patents, we’ll touch on all these topics and more in an all out sprint to market.
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Rapid Prototyping at Dig South
- 1. Hello photo courtesy of unsplash.com
- 2. Capture the Idea photo courtesy of unsplash.com
- 3. Rapid Prototyping: Capture the Idea Sketch Capture the Idea
- 4. Rapid Prototyping: Capture the Idea Sketch Capture the Idea
- 5. Rapid Prototyping: Capture the Idea Capture the Idea
- 6. Rapid Prototyping: Capture the Idea Capture the Idea
- 7. Rapid Prototyping: Rapid Prototyping: Outline Template Capture the Idea Sketch Freeform - Let the ideas flow: don’t worry about spelling/ grammar or the laws of physics Idea Outline • What is it: • What does it do: • What’s unique about it, benefits: • How is it delivered to the customer: • Potential industry/vendor partners, strategic relationships, sources of customers: • How to make it: • Name: • https://docs.google.com/document/d/ 11nc6RY8PGp0qECOwfPVMiLIdqjTqF8_Ld1ICkCUms3w/edit?usp=sharing
- 8. Communicate the Idea photo courtesy of unsplash.com
- 9. Rapid Prototyping: Communicating the Idea Communication is 70% of Success Communicating the Idea 70% 20% 9% 1% Communication Skill Determindation Luck 70%
- 10. Rapid Prototyping: Communicating the Idea That means Listening is 35% of Success Communicating the Idea 35% 35% 20% 9% 1% Communication Listening Skill Determindation Luck 35% 35%
- 11. Rapid Prototyping: Communicating the Idea Minimum Viable Principles for Success Communicating the Idea Choose the item below that is most important to you, you can only choose one • Does your idea save time? • Does your idea feel good? • Does your idea make money?
- 12. Rapid Prototyping: Communicating the Idea Minimum Viable Principles for Success Communicating the Idea Choose the item below that is most important to you, you can only choose one • Does your idea save time? • Does your idea feel good? • Does your idea make money?
- 13. Rapid Prototyping: Communicating the Idea Minimum Viable Principles for Success Communicating the Idea Choose the item below that is most important to you, you can only choose one • Does your idea save time? • Does your idea feel good? • Does your idea make money?
- 14. Rapid Prototyping: Communicating the Idea There are Four Cs in Conversion Communicating the Idea You won’t always have time to do real user research or in- depth interviews. Fortunately, everybody falls into one of “The Four Cs,” all you need to do is give them what they need. The Four Cs are: • Confused people • Curious people • Convinced people • Continuing people Your goal is to move each “C” from “Confused” to “Continuing.”
- 15. Rapid Prototyping: Communicating the Idea There are Four Cs in Conversion Communicating the Idea You won’t always have time to do real user research or in- depth interviews. Fortunately, everybody falls into one of “The Four Cs,” all you need to do is give them what they need. The Four Cs are: • Confused people • Curious people • Convinced people • Continuing people Your goal is to move each “C” from “Confused” to “Continuing.”
- 16. Rapid Prototyping: Communicating the Idea Why… How… What Communicating the Idea “People don’t buy what you do, they buy why you do it.” - Simon Sinek • Why did you build/make your idea? • Why does your idea deserve to exist? • Why does your idea feel feel good? • How does your idea save time? • How does your idea make money? • How can I learn more about your idea? • What do you need for your idea to succeed? • What’s in it for me? • What are you going to do next?
- 17. Rapid Prototyping: Rapid Prototyping: The Business Plan Communicating the Idea Nobody invests in a business plan. Investors need a business plan as a document that communicates ideas and information, but they invest in a company, in a product, and in people. • Executive Summary: Write this last. It’s just a page or two of highlights • Company Description: Legal establishment, history, start-up plans, etc. • Product or Service: Describe what you’re selling. Focus on customer benefits • Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc. • Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results • Management Team: Describe the organization and the key management team members. • Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables
- 18. Rapid Prototyping: Rapid Prototyping: The Pitch Communicating the Idea Everybody on the team NEEDS to be able to effectively communicate the vision, purpose and potential Elevator Pitch vs Investor Pitch • Tell the story through the problem. Problem > Solution • Stress the benefits you provide, not the features • Avoid broad statements
- 19. Rapid Prototyping: Communicating the Idea Customer Analysis Communicating the Idea Who, Where, What, When Who is the customer? What does the customer want to buy? When does the customer want to buy? What price is the customer willing to pay?
- 20. Rapid Prototyping: Communicating the Idea Competitor Analysis Communicating the Idea Who else is in the this market? What are they doing for the customer? Do they supply a similar substitute product or service?
- 21. Rapid Prototyping: Communicating the Idea Broader Industry Analysis Communicating the Idea Is industry growing or shrinking? What power do the suppliers have in the industry? How many buyers are there? Are there substitute products? Are there any barriers to entry and what are they? Are there any regulations that you would be subject to? Life sciences, healthcare, financial industries.
- 22. Protect the Idea photo courtesy of unsplash.com
- 23. Rapid Prototyping: Protect the Idea Sequence Protect the Idea 1. Capture Idea - sketch and outline 2. Non-disclosure agreement to discuss with and involve others (best to seek counsel) 3. Incorporate/formalize business 4. Open business bank account 5. Establish and keep books 6. Register and apply trademarks
- 24. Rapid Prototyping: Protect the Idea Protect the Idea Protection Why you need it How to get it What it provides Time & Cost © Copyright •Protect your content •Easiest and common •Nobody can copy your content without your permission •File online •Consult with legal •Protect graphics, audio/video, text, source code •Ideas themselves are not protected •3-5 months (e-file) •$35-$200 Trademark •Protect your name •Prevent others from exploiting a reputation •Distinguish your good or service •Unregistered mark™ ℠ used under common- law, File online •Registered mark® ~requires IP lawyer •Protect name, word, phrase, logo, symbol, design, image, sound, colors (& combos) that distinguish goods •Check filing status at 3-4 months •$200-$400 Patent •High level protection •Exclusive rights (limited time),for detailed public disclosure of invention •Consult patent attorney •Protect inventions of new, useful, process, machine, matter •Utility Patent - software patents •2-3 years •$10,000 Do not file a patent before you have made a prototype.
- 25. Rapid Prototyping: Protect the Idea Protect the Idea - and yourself Protection Why you need it How to get it What it provides Sole Proprietorship •To operate as a business •Self-funded •Not growing beyond yourself •File online - no legal documents •Obtain licenses, permits, zoning clearance, EIN •No corporate tax payments •Few formal business requirements •Business name LLC •Owners not responsible for corporate debts & liabilities •Pass-through taxation •Created through state filing •File online/mail, local offices •Consult accountant •Unlimited members •Non-U.S. citizen member •Ownership by Corps S-Corp •Owners not responsible for corporate debts & liabilities •Pass-through taxation •Created through state filing •File online/mail, local offices •Consult accountant •Perpetual existence •Shares transferable •Unearned income not subject to employment taxes
- 26. Build the Idea photo courtesy of unsplash.com
- 27. Rapid Prototyping: Build the Idea Start with “The Givens” Build the Idea • Shake what your mamma gave you • Golden ratio • Does it Save time? Feel Good? Make money? • Good design is invisible • The Grammar of Interactive Design (video, link) • http://chsweb.me/grammar-interactive-design • Silence • Surprise • Rhythm • Subtraction • Magic • Serendipity • The Principles of Beautiful Web Design (book, link) • http://chsweb.me/principles-beautiful-webdesign
- 28. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video Build the Idea a
- 29. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video Build the Idea a b
- 30. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video c. 16:9 + Multi-video + Multi-Sync Build the Idea a b b
- 31. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video c. 16:9 + Multi-video + Multi-Sync Build the Idea a b b c
- 32. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video c. 16:9 + Multi-video + Multi-Sync d. Multi-video + Multi-Sync simultaneously together Build the Idea a b b c d
- 33. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video c. 16:9 + Multi-video + Multi-Sync d. Multi-video + Multi-Sync simultaneously together Build the Idea a b b c d
- 34. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video c. 16:9 + Multi-video + Multi-Sync d. Multi-video + Multi-Sync simultaneously together e. Apply InfinteTakes Build the Idea a b b c d d
- 35. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video c. 16:9 + Multi-video + Multi-Sync d. Multi-video + Multi-Sync simultaneously together e. Apply InfinteTakes Build the Idea e
- 36. Rapid Prototyping: Build the Idea Shake What Your Momma Gave You • These are ‘The Givens’ • Core attributes • Try mind mapping • Adjectives and emotions • If your idea got a tattoo, what would it be? Example: Stre.am a. 16:9 video b. 16:9 + Multi-video c. 16:9 + Multi-video + Multi-Sync d. Multi-video + Multi-Sync simultaneously together e. Apply InfinteTakes f. Apply Core Attributes Build the Idea f
- 37. Rapid Prototyping: Build the Idea You Don’t Need Much Build the Idea • Scrap paper • Test users • Usability test on paper • Fast & cheap • UI Stencils
- 38. Rapid Prototyping: Build the Idea You Don’t Need Much Build the Idea • Scrap paper • Test users • Usability test on paper • Fast & cheap
- 39. Rapid Prototyping: Build the Idea You Don’t Need Much Build the Idea • Scrap paper • Test users • Usability test on paper • Fast & cheap
- 40. Rapid Prototyping: Build the Idea Keynotopia ($97) Build the Idea • iPad templates(landscape and portrait) • iPhone templates • Facebook templates • Web 2.0 templates • Android (Phone+Tablet) templates • Windows Phone templates • BlackBerry (Phone+Tablet) templates • OS X templates • Windows 8 & 7 templates • User Experience templates Demo
- 41. Rapid Prototyping: Build the Idea Prototype on paper (free) Build the Idea • Design & sketch on paper • Take a picture with your iPhone • Make it interactive • Share & test it
- 42. Rapid Prototyping: Launch the Idea Proto.io Build the Idea
- 43. Rapid Prototyping: Launch the Idea InVision Build the Idea
- 44. Rapid Prototyping: Launch the Idea AppSeedIt ($8+) Build the Idea • Kickstarter • Tech Crunch
- 45. Rapid Prototyping: Launch the Idea Sketch ($79) Build the Idea • Future “Adobe Killer” • Like Illustrator + Photoshop • Extendable with Open Source add-ons • Quickly export assets for any resolution • iPhone 4 standard definition • iPhone 4s+ Retina • Android madness (1, 1.5, 1.75, 2 and 2.5…) Sketch 3 Features website
- 46. Rapid Prototyping: Launch the Idea Test & Validate w/ UsabilityHub (free+) Build the Idea • Navigation Flow Test • 5 Second Test • Click Test • Target Demographics (BETA) GET 40 FREE TEST CREDITS: http://chsweb.me/1i22wM5 Sign up with that link, then complete your profile.
- 47. Rapid Prototyping: Launch the Idea Test & Validate w/ UsabilityHub (free+) Build the Idea • Navigation Flow Test • 5 Second Test • Click Test • Target Demographics (BETA) GET 40 FREE TEST CREDITS: http://chsweb.me/1i22wM5 Sign up with that link, then complete your profile.
- 48. Rapid Prototyping: Launch the Idea Test & Validate w/ UsabilityHub (free+) Build the Idea • Navigation Flow Test • 5 Second Test • Click Test • Target Demographics (BETA) 30%any plan for three months Enter “DIGSOUTH” GET 40 FREE TEST CREDITS: http://chsweb.me/1i22wM5 Sign up with that link, then complete your profile.
- 49. Rapid Prototyping: Build the Idea Funding Build the Idea Debt is cheaper than equity Maintain controlling interest in your business Personal/owner investment Sweat equity Non equity financing • Debt: credit, loan • Rewards: crowdfunding, Kickstarter, Indiegogo Private Placement - Friends and family capital raise Angle investment Venture investment IPO
- 50. Launch the Idea photo courtesy of unsplash.com
- 51. Rapid Prototyping: Launch the Idea Coming Soon Pro, by SeedProd Launch the Idea • WordPress Plugin • Set up in minutes • Customize if you want • Lots of integration options 25% SAVE Enter “DIG25” $21.75 $36.75
- 52. Rapid Prototyping: Launch the Idea Coming Soon Pro Launch the Idea • 33% referral rate • Campaign Monitor integration for early invite contest Invitation Requests
- 54. Share breaking news with the world, live 37 23 00:05:13Live InfiniteTakes
- 55. Be anywhere you want to see. InfiniteTakes
- 56. Rapid Prototyping: Launch the Idea Buffer Launch the Idea • “A Smarter Way to Share” • Free + • Schedule posts on Twitter, Facebook, LinkedIn & Google+ for optimal reach • Simple Analytics & Measurement for free • Paid accounts provide better data and more • Get your first 1,000 users (good read) • Family & Friends • Betali.st • Layervault • Product Hunt • Inbound Marketing • Inbound Links / articles
- 57. Rapid Prototyping: Launch the Idea Make it Measurable Launch the Idea v