5. Blogs compete to get stories first
Newspapers compete to “confirm” it
and then Pundits compete for airtime
to opine on it.
Ryan Holiday
“
BLOGSHAVEENORMOUSINFLUENCE
13. if something is a total bummer, people
don’t share it.
...the most powerful predictor of virality
is how much anger an article evokes.
MAKEPEOPLEANGRY,ITWORKS
Jonah Peretti virality expert
“
14. get the whole story into the headline
but leave out just enough that
people will want to click.
CLICK-FRIENDLYHEADLINE
Brian Moylan, Gawker Writer
“
18. Take the outlet where you’d like to
receive coverage and observe it for
patterns.
Tailor your story to those smaller sites,
it sets you up to be noticed by the
larger one.
RECAP
1
2
19. The blogs on Gawker and Mediabistro,
for instance, are read very heavily by
the New York City media set.
Craft your story for those sites that
automatically set yourself up to appeal
to the other reporters reading it
RECAP
4
3