Keynote for the Australian Federation Of Friends Of Museums. Delivered at AGNSW, October 18.

1. Social Media and
Your Museum
Jonno Seidler
Leo Burnett Sydney

2. Who’s this guy, then?

3. Who’s this guy, then?

4. It’s not that scary.

5. Let’s paint a picture.
● Rethinking what social media
really means (and its
benefits)
● Facebook Brand Pages; how
to use them.
● Other mediums - the power
of image sharing platforms
like Pinterest, Tumblr and
Instagram
● #influencers.

6. Rethink social.
● Not just FB or Twitter:
Youtube, Pinterest, Tumblr, Snap
chat, Instagram, Tripadvisor, Flic
kr, Reddit...
● Not just for connecting with
friends, though this remains the
primary function.
● A new lens through which people
absorb and share
information, interests and stories
● These are all channels open to
you, and they’re all free

7. Free!?

8. Why is social relevant to your museum?
Some relevant figures, for those who like them.
● Almost 40% of Australians (9 million+) access Facebook every day.
● 95% of social media users are on Facebook, and use it for 7 hours per week
on average
● Fastest growing platform is Instagram, with a 16% share.
● 37% of social media users check first thing in the morning, 42% before they
go to bed and 34% at work. Don’t ask about the toilet.

9. What benefits can social offer?
● Interaction
● Customer Service - no
more phone lines
● Listings/Events
● Visual announcements
● A community that builds
around your
organisation even if
you’re not there (UGC)

10. What won’t social deliver?
•
•
•
Instantaneous ROI - your gallery attendees
won’t suddenly spike overnight
Effortless engagement. Communities take
time to build and work to keep going.
Free ideas!

11. Facebook Brand Pages and You
Live check-ins
Opening hours
Direct interaction with
potential visitors
Trackable location

12. Facebook Brand Pages and You
Tagging and extended reach
Connect with community
Reviews

13. Facebook Brand Pages and You
● Multiple admins
● Promoted posts and ads
● Targeting

14. Insights

15. Beyond Facebook

16. Pinterest

17. Pinterest

18. Instagram

19. Instagram

20. Tripadvisor

21. Tumblr

22. #thankyou
Contact:
jonno.seidler@leoburnett.com.au