Branding today starts with a discussion on Differentiators, Accessibility and Framing the Conversation.

1. Branding
What does Branding
mean today???
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2. Ask yourself a few questions…
1. Who are you? What’s your “brand?”
2. Who is your audience?
3. Who are you online?
4. What makes you different?
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3. So, what is brand building?
• It's the notion of establishing a familiar presence,
• having a standard way of doing things,
• and establishing a level of confidence
in the minds of your customers.
Taken from Content is Currency by Jon Wuebben
www.woodstreet.com www.myqrosites.com @jonmikelbailey

4. Today we will discuss…
1. Differentiators
2. Accessibility
3. Framing the Conversation
www.woodstreet.com www.myqrosites.com @jonmikelbailey

5. Differentiators
What sets you apart?
1. Are you community minded?
2. Are you strictly a buyer’s or seller’s agent
3. High end properties? Starter Homes?
4. High touch? High volume?
www.woodstreet.com www.myqrosites.com @jonmikelbailey

6. Differentiators – Your Buyers
Develop Buyer Personas
1. Demographics
2. Their value, in terms of money,
reach and return business.
3. What do they prefer?
Phone, email, website, mobile, social?
www.woodstreet.com www.myqrosites.com @jonmikelbailey

7. Differentiators – Consider Your Reputation
1. Social
2. Mobile
3. Website
4. Print
5. In Person
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8. Differentiators – Visuals
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9. Accessibility
How are you being found??? Or not????
1. Search engines
2. Social channels
3. Referrals
4. Printed materials
5. Signs
6. Mobile
Are these “familiar presences?”
www.woodstreet.com www.myqrosites.com @jonmikelbailey

10. Accessibility
Do you monitor, respond and build trust?
1. Replying to emails
2. Conversing on social channels
3. Texting, yes, texting
4. Available in the right channels when needed?
www.woodstreet.com www.myqrosites.com @jonmikelbailey

11. Framing the Conversation – Being there
- Source: http://www.zeromomentoftruth.com/
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12. Framing the Conversation – Using tech
www.woodstreet.com www.myqrosites.com @jonmikelbailey

13. Framing the Conversation – Utility
What about Utility Marketing?
Putting content and information in
your marketing material that your
target audience can utilize.
www.woodstreet.com www.myqrosites.com @jonmikelbailey

14. Framing the Conversation – Utility
Utility Marketing Content…
This is the stuff that your target audience needs.
• blog posts
• video or audio
• seminars
www.woodstreet.com www.myqrosites.com @jonmikelbailey

15. Framing the Conversation – Tools
Tools or tools.
Don’t use a tool simply
because its shiny and new.
Use it because it fits,
helps you achieve your
goals, and is useful for
your audience.
www.woodstreet.com www.myqrosites.com @jonmikelbailey

16. Framing the Conversation – Strategies
Strategies instead of tools…
1. Use a QR code to enhance not as your mobile marketing campaign.
2. Use mobile landing pages specific to a campaign
3. Remember that you have an audience with audiences (credit: Brian
Solis). Create Echo
4. Encourage interaction with the tools available.
www.woodstreet.com www.myqrosites.com @jonmikelbailey

17. QUESTIONS???
Suggested Resources: Contact Me:
www.woodstreet.com www.woodstreet.com
www.humanbusinessworks.com/ie jbailey@woodst.com
www.zeromomentoftruth.com @woodstreetweb
www.mediapost.com @jonmikelbailey
www.contentrules.com Facebook.com/woodstreetweb
www.johnmichaelmorgan.com/batm/ www.myqrosites.com
301.668.5006
www.woodstreet.com www.myqrosites.com @jonmikelbailey