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Strategy Consulting & Market Research




Statement of Qualifications


                                                  December, 2008
Leadership… Vision… Opportunity…


                                        Our Global Reach
Headquartered
102 Pickering Way, Suite 200
Exton, PA 19341



Telephone: (484) 875-3150
Fax:       (482) 875-9273
Management & Strategy Development Consultants
QMS Partners is a leading international market research and strategy consultancy
offering fresh advice with lasting impact. Our focus and unique quot;down to earthquot;
business model enable us to serve a broad range of client needs, remaining
globally connected to the industries we serve.




We provide clients with unique capabilities in developing business growth
strategies by combining in-depth industry knowledge with expertise and
experience.


Our Strengths:
Strong, detailed and analytical results in very tight time lines across broad
geographies and scopes that lead to confident business decisions and
industry analysis.


 Consulting                Research
Create sustainable and competitive
Consulting                                          advantages
Qualitative ~ In-Depth interviewing with industry   Optimize value for customer
participants throughout the value chain
                                                    shareholders
providing strategic insight to guide business
planning efforts                                    Increase customer economic and
                                                    competitive performance
                                                    To effectively transfer knowledge and
                                                    methods to ensure customer self-
                                                    sufficiency
                                                     To capitalize on emerging opportunities



Research                                            The market research arm of QMS
                                                    Partners provides an array of specialized
Quantitative ~ Survey driven interviewing with
                                                    research services for B2B companies,
specific industry groups & participants providing
                                                    supported by experience covering multiple
statistically sound data development using
proven analytics                                    industries.
Consulting

Our Services
Our services are true business solutions. We provide the information and insight
that you need to make the big decisions, ones that directly affect how your business
will grow.


Market Assessment                       Customer Satisfaction
Opportunity Screening                   Product Positioning
M&A Advisory Services                   Competitive Strategy
Profitable Growth                       Manufacturing Cost Analysis
Innovation Process Strategy             Channel Strategy
Business Planning                       Brand Equity Measurement
Research
Our Services

Methodologies             Analytics

Quantitative              Cluster Analysis
Mail Surveys             Conjoint Analysis
Online Surveys           Discrete Choice Analysis
Telephone Surveys        Discriminant Analysis
                          Factor Analysis
                          Multidimensional Scaling
Qualitative
                          Perceptual Mapping
Executive Interviews
                          Price Sensitivity Measurement
In-depth Interviews
                          Regression Analysis
Focus Groups
Focus Group Moderating
Industry Platforms                Core Areas of Focus
 Automotive
                                   Industrial Products
 Consumer Products
                                   Life Science & Pharmaceuticals
 Energy & Utilities                Technology
 Financial                         Consumer Products
                                   Telecommunications
 Life Science & Pharmaceuticals
 Industrial Products
 Media
 Non Profit Organizations
 Retail
 Services
 Technology
 Telecommunications
 Transportation
Case Study   Industrial Manufacturing
Case Study                                                                   QMS quantified the value chain across all functions
                                                                             from product development, through marketing, selling
             Creating Value Throughout the Value Chain                       and fulfillment, and on to service and maintenance. In
                                                                             addition, the team defined product and customer
                                                                             information that would help the company develop
             Situation
                                                                             improved products.
             A leading manufacturer of materials handling equipment
             was feeling increasingly distanced from its customers.
                                                                             QMS applied its customer value management
             Selling through a network of distributors, the company
                                                                             approach to help focus activity on the most valuable
             thought of the distributor as its primary customer, not the
                                                                             customers and customer needs. By means of a rich
             end user. QMS Partners was retained to address several
                                                                             mathematical model, we quantified the lifetime dollar-
             key issues:
                                                                             value of a customer, both with and without a customer
                                                                             relationship management software system. A more
             o Where is value created across the value chain?
                                                                             sophisticated system than the sales-contact
             o What is the appropriate model for thinking about customer
                                                                             software which management had originally considered
             value?
                                                                             was also defined. This would tie into manufacturing
             o What is the appropriate technology solution to support this
                                                                             operations and allow for rapid product configuration,
             customer value model?
                                                                             which has been time consuming and at times
             o What are feasible alternative distribution strategies?
                                                                             imprecise.

             QMS Approach                                                    Result
             When QMS started working with the company,
                                                                             QMS identified opportunities for functions to contribute
             management had reduced this entire problem to a choice
                                                                             more at various points in the value chain. Product
             about which sales-support software to buy. But they then
                                                                             development could develop competitive features and
             realized that they first had to learn where the value lay in
                                                                             improve the cost of operating the equipment.
             their relationships and formulate a customer relationship
                                                                             Marketing could improve service plans, aftermarket
             management strategy. Only then could they make sound
                                                                             products, and leasing plans. The company could even
             decisions about the processes and required technology
                                                                             provide leased machinery and a trained operator-a
             to support the strategy.
                                                                             total materials - handling solution for customers who
                                                                             want one.
www.qmspartners.com




                             What are the priorities?                        The economic downturn is an opportunity for many companies to
                                                                             start clean and get “back to basics.” In this world of rapidly changing
                             Your ultimate priority must be making
                                                                             technology, the market is constantly turning out new tools and
                             money for your shareholders as
                                                                             processes for improving product quality and increasing productivity.
                             efficiently and effectively as possible.
                             The key steps to achieving this
                                                                             Industrial manufacturers who recognize the tools of tomorrow and
                             performance improvement can be
What are the key                                                             leverage them to improve business can assure themselves a share
                             broken down into five steps:
steps to achieving                                                           in tomorrow’s prosperity.
performance




                                                                                                  4                               5
                                                                        3
improvement?



       1                             2
Step                         Step                            Step                          Step                           Step
                   Process                        Strategy                      Measure                       Approach                       Execution


                                 Define your strategy
  Determine what                                               Have a measurement            Determine your tactical        Determine your change
                                 and goal, keeping in
  processes make you                                           system in place that          approach to                    management process
                                 mind metrics such as
  successful and                                               measures how you are          implementing your              to facilitate the move
                                 market share and
  benchmark them.                                              performing now and            strategy’s different           toward your new goals,
                                 profitability. Develop a
  Without understanding                                        how successful you are        components. Maintain           and keep in mind the
                                 clear road map of
  what you do well and                                         in achieving your goals.      flexibility in how you         human dimensions of
                                 where your
  what you don’t, it                                           The measurement               apply this approach, as        change. Execution
                                 organization is
  becomes impossible to                                        system must be                there are very few             more than technology
                                 heading, and don’t
  make changes that will                                       objective, along with         onesize-fits-all               will determine success.
                                 lose sight of what
  positively impact your                                       having clear ownership        solutions.
                                 makes you profitable.
  organization.                                                and accountability.
Our Team

                          Jon Leiman is a Senior Partner and founding member of QMS Partners. The Firm offers a
Jon Leiman
                          comprehensive range of strategy development & market research services for industrial
Managing Partner          manufactured products and allied industries.
jleiman@qmspartners.com
                          Many of these services are of a strategic nature involving market entry, product positioning,
                          organizational alignment, capital planning, and assets management through fact-based
                          market research and consulting.

                          Jon is an accomplished business manager with more than 18 years of private and public
                          sector experience guiding mid-level and top-tier companies in the manufacturing,
                          engineering, and utility business sectors with highlighted experience in business
                          management, business and organizational development, strategic planning, merger
                          acquisition and integration, start-ups and turnarounds.

                          He was formerly Founder and President of Quality Management Services, LLC, a utility
                          holding company with both regulated and non-regulated operations. Jon is a former
                          Director of Business Development for the Connecticut Water Company and Vice President
                          of an energy service provider with international operations.

                          Jon holds a bachelors degree in business administration and MBA from the University of
                          LaVerne
Our Team

                           Shannon Shuflat is a Partner with QMS Partners. Her expertise is new product
Shannon Shuflat
                           development, strategic planning, voice of the customer analysis, process reengineering,
Partner                    and market research and assessment.
sshuflat@qmspartners.com
                           Shannon possesses more than fifteen years of management and consulting experience in
                           channel service operations, service delivery, business planning and startup, performance
                           improvement and business acquisition and integration. Recently, Shannon held a
                           leadership position with Armstrong World Industries, focused on channel operations and
                           service delivery.

                           Prior to Armstrong, she was a founding member of ChoiceParts, LLC, a joint venture of the
                           three leading providers of dealer management systems to the automotive industry: ADP,
                           CCC Information Services, and The Reynolds & Reynolds Company. As a founder,
                           Shannon was integral in the Firm’s business planning, startup, acquisition assessment and
                           integration activities.
                           Shannon’s professional experience spans the building products, automotive, information
                           technology, and insurance industries.

                           She holds a degree in Business Administration.
Our Team

                         Akash Shah has over seventeen years of business experience in the building products,
Akash Shah
                         automotive, printing, and investment banking industries. Akash is an Partner with QMS
Partner                  Partners and has executed assignments including due diligence for mergers and
                         acquisitions, business strategy, business proposition analysis, and market and competitive
Ashah@qmspartners.com
                         assessment.

                         Previously with Armstrong World Industries, a global leader in building products, Akash led
                         the strategic planning process for Armstrong Cabinet Products, evaluating economic,
                         industry, and competitive dynamics to formulate a successful business strategy and
                         operating plan for the division. At Armstrong, Akash also led product management and
                         pricing functions for the $700 million wood flooring division.

                         His prior experience is in strategic marketing and business development in the automotive,
                         printing, and technology sectors. Akash began his career in investment banking,
                         managing a commercial portfolio of over $250 million. Leveraging this background, Akash
                         has assisted several companies with acquisition and divestiture initiatives.

                         Akash holds an MBA from Southern Illinois University as well as a Master’s Degree in
                         Finance from the Indian Institute of Management. He received a bachelor’s in Chemical
                         Engineering from the Indian Institute of Technology.
Our Team

                             Prasad Devineni is a Managing Partner of QMS Partners. The Firm offers a
Prasad Devineni
                             comprehensive range of strategy development & market research services for industrial
Partner
                             manufactured products and allied industries.
PDevineni@qmspartners.com
                             Prasad is responsible for engagements related to Manufacturing Economics and
                             competitive cost benchmarking. In the last three years, he held the position of Vice
                             President with Green Catalysts which is one of the few catalyst suppliers to the Biodiesel
                             industry and developed the business ground up in the Biofuels arena. He has extensive
                             contacts in the industry and continue to explore business activities in the Biofuels
                             industry.

                             Dr. Devineni has an extensive background in the refining/petrochemical industry with over
                             15 years of refinery and chemical industry-focused consulting. Over the past10 years, he
                             has conducted numerous technology, economic, and business intelligence and
                             benchmarking assessments in a variety of process industries. He has coordinated several
                             global programs of competitive assessments for clients in various industry segments.

                             Dr. Devineni has a Ph.D. in Chemical and Fuels Engineering.

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Soq Qms Partners

  • 1. Strategy Consulting & Market Research Statement of Qualifications December, 2008
  • 2. Leadership… Vision… Opportunity… Our Global Reach Headquartered 102 Pickering Way, Suite 200 Exton, PA 19341 Telephone: (484) 875-3150 Fax: (482) 875-9273
  • 3. Management & Strategy Development Consultants QMS Partners is a leading international market research and strategy consultancy offering fresh advice with lasting impact. Our focus and unique quot;down to earthquot; business model enable us to serve a broad range of client needs, remaining globally connected to the industries we serve. We provide clients with unique capabilities in developing business growth strategies by combining in-depth industry knowledge with expertise and experience. Our Strengths: Strong, detailed and analytical results in very tight time lines across broad geographies and scopes that lead to confident business decisions and industry analysis. Consulting Research
  • 4. Create sustainable and competitive Consulting advantages Qualitative ~ In-Depth interviewing with industry Optimize value for customer participants throughout the value chain shareholders providing strategic insight to guide business planning efforts Increase customer economic and competitive performance To effectively transfer knowledge and methods to ensure customer self- sufficiency  To capitalize on emerging opportunities Research The market research arm of QMS Partners provides an array of specialized Quantitative ~ Survey driven interviewing with research services for B2B companies, specific industry groups & participants providing supported by experience covering multiple statistically sound data development using proven analytics industries.
  • 5. Consulting Our Services Our services are true business solutions. We provide the information and insight that you need to make the big decisions, ones that directly affect how your business will grow. Market Assessment Customer Satisfaction Opportunity Screening Product Positioning M&A Advisory Services Competitive Strategy Profitable Growth Manufacturing Cost Analysis Innovation Process Strategy Channel Strategy Business Planning Brand Equity Measurement
  • 6. Research Our Services Methodologies Analytics Quantitative Cluster Analysis Mail Surveys Conjoint Analysis Online Surveys Discrete Choice Analysis Telephone Surveys Discriminant Analysis Factor Analysis Multidimensional Scaling Qualitative Perceptual Mapping Executive Interviews Price Sensitivity Measurement In-depth Interviews Regression Analysis Focus Groups Focus Group Moderating
  • 7. Industry Platforms Core Areas of Focus Automotive  Industrial Products Consumer Products  Life Science & Pharmaceuticals Energy & Utilities  Technology Financial  Consumer Products  Telecommunications Life Science & Pharmaceuticals Industrial Products Media Non Profit Organizations Retail Services Technology Telecommunications Transportation
  • 8. Case Study Industrial Manufacturing Case Study QMS quantified the value chain across all functions from product development, through marketing, selling Creating Value Throughout the Value Chain and fulfillment, and on to service and maintenance. In addition, the team defined product and customer information that would help the company develop Situation improved products. A leading manufacturer of materials handling equipment was feeling increasingly distanced from its customers. QMS applied its customer value management Selling through a network of distributors, the company approach to help focus activity on the most valuable thought of the distributor as its primary customer, not the customers and customer needs. By means of a rich end user. QMS Partners was retained to address several mathematical model, we quantified the lifetime dollar- key issues: value of a customer, both with and without a customer relationship management software system. A more o Where is value created across the value chain? sophisticated system than the sales-contact o What is the appropriate model for thinking about customer software which management had originally considered value? was also defined. This would tie into manufacturing o What is the appropriate technology solution to support this operations and allow for rapid product configuration, customer value model? which has been time consuming and at times o What are feasible alternative distribution strategies? imprecise. QMS Approach Result When QMS started working with the company, QMS identified opportunities for functions to contribute management had reduced this entire problem to a choice more at various points in the value chain. Product about which sales-support software to buy. But they then development could develop competitive features and realized that they first had to learn where the value lay in improve the cost of operating the equipment. their relationships and formulate a customer relationship Marketing could improve service plans, aftermarket management strategy. Only then could they make sound products, and leasing plans. The company could even decisions about the processes and required technology provide leased machinery and a trained operator-a to support the strategy. total materials - handling solution for customers who want one.
  • 9. www.qmspartners.com What are the priorities? The economic downturn is an opportunity for many companies to start clean and get “back to basics.” In this world of rapidly changing Your ultimate priority must be making technology, the market is constantly turning out new tools and money for your shareholders as processes for improving product quality and increasing productivity. efficiently and effectively as possible. The key steps to achieving this Industrial manufacturers who recognize the tools of tomorrow and performance improvement can be What are the key leverage them to improve business can assure themselves a share broken down into five steps: steps to achieving in tomorrow’s prosperity. performance 4 5 3 improvement? 1 2 Step Step Step Step Step Process Strategy Measure Approach Execution Define your strategy Determine what Have a measurement Determine your tactical Determine your change and goal, keeping in processes make you system in place that approach to management process mind metrics such as successful and measures how you are implementing your to facilitate the move market share and benchmark them. performing now and strategy’s different toward your new goals, profitability. Develop a Without understanding how successful you are components. Maintain and keep in mind the clear road map of what you do well and in achieving your goals. flexibility in how you human dimensions of where your what you don’t, it The measurement apply this approach, as change. Execution organization is becomes impossible to system must be there are very few more than technology heading, and don’t make changes that will objective, along with onesize-fits-all will determine success. lose sight of what positively impact your having clear ownership solutions. makes you profitable. organization. and accountability.
  • 10. Our Team Jon Leiman is a Senior Partner and founding member of QMS Partners. The Firm offers a Jon Leiman comprehensive range of strategy development & market research services for industrial Managing Partner manufactured products and allied industries. jleiman@qmspartners.com Many of these services are of a strategic nature involving market entry, product positioning, organizational alignment, capital planning, and assets management through fact-based market research and consulting. Jon is an accomplished business manager with more than 18 years of private and public sector experience guiding mid-level and top-tier companies in the manufacturing, engineering, and utility business sectors with highlighted experience in business management, business and organizational development, strategic planning, merger acquisition and integration, start-ups and turnarounds. He was formerly Founder and President of Quality Management Services, LLC, a utility holding company with both regulated and non-regulated operations. Jon is a former Director of Business Development for the Connecticut Water Company and Vice President of an energy service provider with international operations. Jon holds a bachelors degree in business administration and MBA from the University of LaVerne
  • 11. Our Team Shannon Shuflat is a Partner with QMS Partners. Her expertise is new product Shannon Shuflat development, strategic planning, voice of the customer analysis, process reengineering, Partner and market research and assessment. sshuflat@qmspartners.com Shannon possesses more than fifteen years of management and consulting experience in channel service operations, service delivery, business planning and startup, performance improvement and business acquisition and integration. Recently, Shannon held a leadership position with Armstrong World Industries, focused on channel operations and service delivery. Prior to Armstrong, she was a founding member of ChoiceParts, LLC, a joint venture of the three leading providers of dealer management systems to the automotive industry: ADP, CCC Information Services, and The Reynolds & Reynolds Company. As a founder, Shannon was integral in the Firm’s business planning, startup, acquisition assessment and integration activities. Shannon’s professional experience spans the building products, automotive, information technology, and insurance industries. She holds a degree in Business Administration.
  • 12. Our Team Akash Shah has over seventeen years of business experience in the building products, Akash Shah automotive, printing, and investment banking industries. Akash is an Partner with QMS Partner Partners and has executed assignments including due diligence for mergers and acquisitions, business strategy, business proposition analysis, and market and competitive Ashah@qmspartners.com assessment. Previously with Armstrong World Industries, a global leader in building products, Akash led the strategic planning process for Armstrong Cabinet Products, evaluating economic, industry, and competitive dynamics to formulate a successful business strategy and operating plan for the division. At Armstrong, Akash also led product management and pricing functions for the $700 million wood flooring division. His prior experience is in strategic marketing and business development in the automotive, printing, and technology sectors. Akash began his career in investment banking, managing a commercial portfolio of over $250 million. Leveraging this background, Akash has assisted several companies with acquisition and divestiture initiatives. Akash holds an MBA from Southern Illinois University as well as a Master’s Degree in Finance from the Indian Institute of Management. He received a bachelor’s in Chemical Engineering from the Indian Institute of Technology.
  • 13. Our Team Prasad Devineni is a Managing Partner of QMS Partners. The Firm offers a Prasad Devineni comprehensive range of strategy development & market research services for industrial Partner manufactured products and allied industries. PDevineni@qmspartners.com Prasad is responsible for engagements related to Manufacturing Economics and competitive cost benchmarking. In the last three years, he held the position of Vice President with Green Catalysts which is one of the few catalyst suppliers to the Biodiesel industry and developed the business ground up in the Biofuels arena. He has extensive contacts in the industry and continue to explore business activities in the Biofuels industry. Dr. Devineni has an extensive background in the refining/petrochemical industry with over 15 years of refinery and chemical industry-focused consulting. Over the past10 years, he has conducted numerous technology, economic, and business intelligence and benchmarking assessments in a variety of process industries. He has coordinated several global programs of competitive assessments for clients in various industry segments. Dr. Devineni has a Ph.D. in Chemical and Fuels Engineering.