1. University of Minnesota Design

2. Hi, My name is Jon.
ZIP
I like
Inner Right and left brain kinda dude.
Border
Text- Founder
Shadow
Gradien Curator
Drop
Work with
Proximity
Similarity
Closure Worked for &
Behavioral Psychology
Cognitive Load
Memory Volunteer with
Visual Scanning
blah, blah, blah ...
Proudly mentioned in
Extremely passionate about solving
problems for others.
@jonhadden

3. Hi, My name is Jon.
ZIP
I like
Inner Right and left brain kinda dude.
Border
Text- Founder
Shadow
Gradien Curator
Drop
Work with
Proximity
Similarity
Closure Worked for &
Behavioral Psychology
Cognitive Load
Memory Volunteer with
Visual Scanning
Appropriate Challenges
Proudly mentioned in
Extremely passionate about solving
problems for others.
@jonhadden

4. Going for the Strike
A Big Lebowski Approach to Selling UX Design

5. What is user experience design?
@jonhadden

6. What activities do we perform
during the design process?
@jonhadden

7. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance
@jonhadden

8. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy Movie
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance
@jonhadden

9. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking Video
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance
@jonhadden

10. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress Video
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance
@jonhadden

11. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance
@jonhadden

12. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design Video 1:03
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance
@jonhadden

13. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance
@jonhadden

14. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression Video
Frustration, Reasoning & Anger
Acceptance
@jonhadden

15. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger Video 0:59
Acceptance
@jonhadden

16. 90% of the time, this happens every time.
Gather requirements, perform research, content discovery & strategy
Brainstorming: generative design & divergent thinking
Client needs to see progress
Design activities get left out.
Pitch the client of the design
In return for your hard work you get back prescriptive requirements and changes.
Depression
Frustration, Reasoning & Anger
Acceptance Video 2:34
@jonhadden

17. How can we sell the design without the
client asking for crap you know will make
the design terrible for users?
Hint: What can we do during the design phase?
Answer
@jonhadden

18. We throw ‘em a ringer
@jonhadden

19. Include stakeholders, developers, account
executives ... who ever needs to buy into
your idea into sketching sessions and
observe usability testing.
“The Design Studio Method” or read up on Steve Krug’s “Rocket Surgery Made Easy”
@jonhadden

20. Nobody fucks
with the design
The lesson here is ...
@jonhadden

21. Much obliged.
@jonhadden