A presentation on uses of social media given by Tony Jones of Social Phonics at the seventh annual Texas Sommeliers Conference, August 11, 2012.

1. SOCIAL Learning the language of new media
@SOCIALPHONICS
FACEBOOK.COM/SOCIALPHONICS
@JONESTONY
FACEBOOK.COM/TONYJONESBOOKS
TONYJ.NET

2. WHEN IT COMES TO WINE, THIS IS ME

3. WHEN IT COMES TO WINE, THIS IS ME

4. Miles: It tastes like the back of a fucking L.A. school
bus. Now they probably didn't de-stem, hoping for
some semblance of concentration, crushed it up
with leaves and mice, and then wound up with this
rancid tar and turpentine bullshit. Fuckin' Raid.
Jack: Tastes pretty good to me.

5. COMMON OBJECTIONS

6. COMMON OBJECTIONS
“I don’t care what you had for breakfast”
“I don’t have time”
“It’s narcissistic”
“It’s a time-suck”
“I’m not interested in those people”
“It’s all too much”
“It’s not safe”
“I’m more of a face-to-face person”
“It’s shallow”

7. THAT BEING SAID...

8. THAT BEING SAID...
Why are you here?
(In 140 characters or less!)
:-)

9. Video: Social Media Revolution

15. TJ’S SOCIAL MEDIA
PHILOSOPHY

16. TJ’S SOCIAL MEDIA
PHILOSOPHY
To build a large social media footprint
through consistent, content-rich, and
valuable social media impressions.
To build a high-quality audience.

17. WHO WE ARE

18. WHO WE ARE

19. WHO WE ARE

20. WHO WE ARE

21. JOPA’S SOCIAL MEDIA
PHILOSOPHY

22. JOPA’S SOCIAL MEDIA
PHILOSOPHY
To occasionally advertise our
services.
To listen and learn.

23. SOCIAL MEDIA PHILOSOPHY

24. SOCIAL MEDIA PHILOSOPHY
Decide on your SM ‘Personality’

25. SOCIAL MEDIA PHILOSOPHY
Personal
Professional
Institutional

26. SOCIAL MEDIA PHILOSOPHY

27. SOCIAL MEDIA PHILOSOPHY
Decide on your SM ‘Personality’

28. SOCIAL MEDIA PHILOSOPHY

29. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Quick, Easy, Short, Hip
Weaknesses: Low Commitment, Fleeting
“Followers”

30. SOCIAL MEDIA PHILOSOPHY

31. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Huge, Evolving, Powerful
Weaknesses: Low Commitment, Fleeting,
Low Control
“Friends” & “Fans”

32. SOCIAL MEDIA PHILOSOPHY

33. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Proprietary, Unlimited, Deep
Weaknesses: Hard to Get Noticed,
Higher Commitment
“Readers”

34. SOCIAL MEDIA PHILOSOPHY

35. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets

36. SOCIAL MEDIA PHILOSOPHY

37. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM

38. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM

39. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push

40. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push
Listen

41. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push
Listen
Connect

42. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push
Listen
Connect
Learn

43. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push
Listen
Connect
Learn

44. SOCIAL MEDIA PHILOSOPHY

45. SOCIAL MEDIA PHILOSOPHY
Determine a work flow

46. SOCIAL MEDIA PHILOSOPHY
Determine a work flow

47. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
-SM should be an integrated, natural
outgrowth of your regular work life.

48. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
-SM should be an integrated, natural
outgrowth of your regular work life.
-Repurpose what you’re already
doing.

49. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
-SM should be an integrated, natural
outgrowth of your regular work life.
-Repurpose what you’re already
doing.
-Be disciplined.

50. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
-SM should be an integrated, natural
outgrowth of your regular work life.
-Repurpose what you’re already
doing.
-Be disciplined.

51. SOCIAL MEDIA PHILOSOPHY

52. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy...
➡ Pick a limited number
➡ Decide on a ‘personality’
➡ Determine what you want
➡ Determine work flow

53. FACEBOOK

54. FACEBOOK
Facebook in Real Life
Mom Is on Facebook

55. Zuckerberg just wanted people to be
themselves. On earlier social networks
like Friendster and Myspace, identity was
malleable and playful, but Facebook was
and is different. "We're trying to map out
what exists in the world," he says. "In
the world, there's trust. I think as humans
we fundamentally parse the world through
the people and relationships we have
around us. So at its core, what we're
trying to do is map out all of those trust
relationships, which you can call,
colloquially, most of the time, friendships."
He calls this map the social graph, and
it's a network of an entirely new kind. -
TIME Magazine, 2011

56. FACEBOOK

57. FACEBOOK
1. Reach out to other companies.

58. FACEBOOK
1. Reach out to other companies.
2. Take your fans behind the scenes.

59. FACEBOOK
1. Reach out to other companies.
2. Take your fans behind the scenes.
3. Go beyond the wines.

60. FACEBOOK
1. Reach out to other companies.
2. Take your fans behind the scenes.
3. Go beyond the wines.
4. Ask for input from fans.

61. FACEBOOK
1. Reach out to other companies.
2. Take your fans behind the scenes.
3. Go beyond the wines.
4. Ask for input from fans.
5. Be visual.

62. FACEBOOK

63. FACEBOOK
6. Make everything an event.

64. FACEBOOK
6. Make everything an event.
7. Don’t just ask for things.

65. FACEBOOK
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.

66. FACEBOOK
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.
9. Offer exclusive content.

67. FACEBOOK
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.
9. Offer exclusive content.
10. Check out other tools (Apps).

68. Profile
Page
Group

69. PROFILE
Personal - that’s you!
Use privacy settings
Put friends in lists
Link to other social media

70. PAGE
Allows (Some) Anonymity
Indexed in Search Engines
Multiple Administrators
No Limit to Fans
Send Messages

71. (NEW) GROUPS
Private Group Communication
Does not show up in your profile
Multiple administrators
Best for 3-150 people
Send messages, Share documents, Chat

72. USER NAMES
www.facebook.com/username
Customized Facebook URL
For a Profile or a Page
Only Get One Chance!

73. GOOGLE
www.google.com/places
Claim the listing
Be sure the location is correct
Add information
Get reviews

74. GOOGLE+
plus.google.com
Create circles
Link Accounts
Share Info

75. GOOGLE - Plus One
Get people to Plus you
GOOGLE - Profile
Make one. Plus it.

76. GOOGLE - goo.gl
Shortened URLs
QR Codes

77. YELP
Get reviews
Get found

78. Pushing Content
Events
Listening
Search
News

79. TWOOLS

80. TWOOLS
Twitter Search
@reply
D username
hashtags
Tweetdeck
Twubs

82. BLOGGING
Personal/Professional/Institutional
WordPress
RSS Feed
Feedburner
Google Analytics

84. AUDIO BROADCAST
Podcast
BlogTalkRadio
Posterous

86. VIDEO BROADCAST
YouTube
Vimeo
UStream

87. MORE SOCIAL MEDIA

88. MORE SOCIAL MEDIA
Hot Tips:
•Have a Personal Email
•Make a Google Profile
•Consider Using Posterous
•Use an RSS Reader
•Don’t Use Internet Explorer
•Comment, Comment, Comment
•Purchase URLs

89. MORE SOCIAL MEDIA

90. MORE SOCIAL MEDIA
Hot Tips:
•Choose a Good Profile Pic
•Use Wasted Time
•Get a Password App
•Choose Usernames Carefully
•Links, Links, Links
•Nings and Wikis