1. How to Use
GOOGLE
ANALYTICS

2. Look! Up in the sky!

3. It’s a Bird!

4. It’s a Plane!

5. It’s …
Super Google Analytics!

6. Equip your self with this
cool tool

7. If you have websites,
Google Analytics is a MUST

8. Google Analytics measure
the performance of your
website

9. It gives you the NUMBERS
To make OBJECTIVE decisions
about your website!!!

10. It answers important
questions about your website

11. Should you continue or
delete the website?

12. Which of your pages should
you improve?

13. Which is your most effective
landing page?

14. Do you know which is your
most read post?

15. How long do they stay in
your website?

16. Where are your visitors
located?

17. How many new viewers do
you get?

18. Rescue your website from
oblivion!

19. Fight confusion and
indecision!

20. You can get IMPT info
in Super Google Analytics …

21. right at your finger tips 24/7!

22. Before you proceed,
have you done the following…

23. Opened an account in
Google Analytics?

24. Pasted the tracking code in
your website?

25. If you answered YES

26. Congratulations!
You are all set to go!

27. If you do not have an
account in Google Analytics
yet or …

28. You have not posted a
tracking code yet …

29. In your browser, type
http: PositivelyAwesomeVA.wordpress.com
Visit Part 1 of this tutorial series

30. Now that you have done
these 2 things,
you are good to go!

31. On your browser, type:
http://www.google.com/
analytics/

32. Click “Sign In”

33. Type your details

34. You will see this page

35. Click the code under your
website

36. The name of your blog will
appear…

37. Click the name of your
website

38. Meet your Dashboard!

39. The Dashboard gives you a snap
shot of your website’s performance

40. On the Visitor’s Overview, you will
see how many visited your site

41. Do you want select the dates
to view?

42. Click the arrow near the
dates

43. A drop down calendar will
appear

44. Choose your preferred dates
by clicking on them

45. Or by simply typing the dates

46. Then click “Apply”

47. Now you have your
preferred date range!

48. Scroll down to see more info

49. Next info shows your
visitors’ behavior in your site

50. Now, are you overwhelmed with
the numbers and graphs?

51. Remember this:
Numbers can’t harm you!

52. Numbers and charts
GUIDE you

53. Numbers and charts
are your FRIENDS!

54. Ready to see more of your
FRIENDS???

55. Let’s go through the data

56. Visits vs. Unique Visitors
Visits - The number of visits to your
site during a given time period
Unique visitors - The number of
unduplicated visits to your site during a
given time period

57. Let’s look at our example:

58. In this case, the website had
49 visitors and 47 of which are
new visitors

59. Page views vs. Pages/Visit
Pageviews: The number of pages/
posts your visitors viewed.
Pages/Visit: The average visit in terms
of page views.

60. In this case, the visitors had
85 page views and each visit
viewed 1.73 pages

61. Ave. Visit Duration vs.
Bounce Rate
Bounce Rate: The percentage of people
who only visited one page on your site
before they “bounced” somewhere else.
Ave. Visit Duration : The average amount
of time a visitor spends at your site.

62. The visitors spent 1.29 min. in
the site and had a high bounce
rate of 77%!

63. The Pie-Chart shows
percentages of new visitors
and returning visitors

64. Now you have an overview on
your website’s performance!

65. Now that was easy,
isn’t it?

66. Google Analytics gives you
the NUMBERS

67. Numbers and charts
are your FRIENDS!

68. Please keep that in mind!
Numbers
and
charts
are
my
friends!
How
about
YOU?

69. Please keep this in mind!
A
SUPER
TOOL
is
always
ready
to
help
YOU…

70. Super Google Analytics!

71. Thank you!
See YOU in Part 3

72. Big Thanks To:
http://www.flyte.biz/resources/newsletters/08/08-
google-analytics.php
http://blog.kissmetrics.com/50-resources-for-getting-
the-most-out-of-google-analytics/