The true value of unique content for seo
- 2. If you are trying to boost your online profile and have done any reading on the topic of
SEO, you’ve undoubtedly read that plenty of content can help you in a big way.
Content that is both high quality and unique can do wonders for your business from
SEO and relationship-building perspectives.
People will read the content
and find out about your
product or service. They
could also glean a lot from
that content in terms of your
value added proposition.
Position yourself as a great
choice and this can help you
get an opportunity to serve
new customers.
Search engines will find the
content and use it to
determine relevancy to your
subject matter. More content can equal more relevancy and this could help you
succeed in being listed above your competition.
Some types of content have the power to go viral. This can do a lot for you in
terms of search engine optimisation and audience optimisation. More content =
more attention to your business.
When producing content, there are many places you can use it. You can leverage the
power of social media, you can optimise your own website with plenty of pages of rich
and informative content, and you can execute an effective off-page strategy that helps
you build links to your site and gain attention from other websites.
The Power of Unique Content
There is much debate over whether or not duplicated content helps you or not. For
some search engines, they will only index the first piece of content and then ignore it
when they see an additional article on a website that reads the same as that first
article. Other search engines may pay attention to additional pieces of the same
content but not give it as much attention.
To maximise your chances of success with content marketing, be as unique as possible
as often as you can. Sure, try to get plenty of mileage out of the pieces you’ve written.
That’s smart business. And when they’re syndicated across multiple websites the links
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- 3. back to your site can be very beneficial. But carefully craft a content marketing strategy
that enables you to serve customers and search engines with high-quality and unique
content on a regular basis and this can help you ensure that you get as much attention
to your website as possible.
Regurgitated content on a constant basis won’t do nearly as much for SEO as unique
content and the people that read what you publish won’t be a captive audience if you
keep saying the same things over and over again.
Blog content is an excellent way to drive traffic to your site and drive your SEO and
page rank results up. Consider writing regular optimised unique content so that you can
gather subscribers, take advantage of social media, and demonstrate your business as
an authority on your site. Need help with SEO? Here are some SEO DIY steps for
beginners. Ready to take your SEO to the next level? Contact Oracle Digital, a Perth
SEO company who can help you with design, marketing, and search engine
optimisation.
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