1. Google Boost The New Local Business
Way for Google PPC
©2011, Oracle Digital

2. Whether you spend your time and marketing budget on SEO, on PPC, or a combination
of the two (smart thinking!), it’s important to stay abreast of Google changes to
rankings on their results pages.
If you are a small to medium-sized local business, for instance, you might be aware that
changes have impacted local SEO. If you’ve not familiarized yourself with Google Places
and geo targeting, you could be missing out on getting a surge of traffic from very
qualified local visitors.
Google Places & Google Boost
What is Google Boost and how will it affect your business? While it won’t affect your
organic Google listings, it can enhance them by giving you more coverage on the search
engine results pages.
If you claim your Google Places Listing, you’ll have the option to create sponsored / pay
per click advertising from your account so that local listings will include your highlighted
paid advertisement. Google will demonstrate a blue pin to help your ad stand out.
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3. Google continually listens to the market place and finds digital ways to get them what
they want. It’s not easy to keep up with all that Google is doing so you might want to
enlist some professional help so that you can consistently optimize your site for search
engines and for user experience.
Get Help with PPC
As we said above, a combo of SEO and Pay per click could be smart thinking. We also
recommend a generous helping of social marketing thrown into the mix of an integrated
online marketing strategy as well. Don’t go it alone or you’ll have to suffer through trial
and error instead of hitting the ground running on the road to traffic and profit. We can
help you with Facebook PPC, Google Boost PPC, and other aspects of your marketing
strategy.
Yes, Google makes it easy to manage a Google Boost account on your own but if you
get some help from a search engine marketing expert, you have a greater chance of
targeting the right key phrases, of writing eye-catching advertisements, of maximising
every marketing dollar you spend, and of boosting traffic and sales on your website.
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