1. Is Ten Minutes Enough to Engage your
Social Media Audience on Facebook
©2011, Oracle Digital

2. Facebook is becoming increasingly known as an awesome marketing tool. Many so-
called “Experts” will tell you that leveraging your business on Facebook should not take
more than 10 minutes per/day. We disagree.
For some companies, a small amount of time is all that’s necessary after a strategy has
been executed and sure, you can do the obvious things like post twice a day. That’s
simple enough. But are you engaging your audience by merely posting links to your
status feed? There’s a difference between engaging your content and spamming
them. Both of those activities will have very different results for your
business. Building an effective social network isn’t as easy as 1,2,3 or 10 minutes
per/day.
Here are some tips to help you build and engage your social media audience:
 Build Effectively. You need to build
your list of followers or advocates.
You’ll want to promote externally to
get targeted people to your page.
This takes time, effort, and social
media skills. You can do it through
off page and through Facebook
advertising.
 Be a Contributor. You need to
contribute to other people’s
enjoyment of the tool in order to be
listened to when you have
something to say. This takes time
and effort.
 Listen to Your Feedback. Respond to and action feedback, especially when it’s
negative.
 Put Effort Forth. Sure, you can benefit from a 10 minute a day presence on
Facebook but if your business is going to leverage the potential of Facebook and
benefit from lead generation and authority-building possibilities, you need to
invest time into it. It’s true that you get out of social marketing what you put
in.
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3. Tip: If you were trying to date the man or woman of your dreams, would you tell
them constantly how good you where and what you have got to offer? Probably not.
It’s the same on Facebook. Use subtle, suave, and helpful authority-building
techniques. Be fun to follow. Try this, and when you do make the sales propositions
they may actually pay attention!
Sound like an overwhelming proposition that you don’t have time for? It really CAN pay
to leverage the power of social media for your business. Need help with Facebook
marketing or other social media marketing? Oracle Digital can help! Call us – 1300 899
851
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