SlideShare a Scribd company logo
1 of 103
Download to read offline
Advanced API Design
                       How an awesome API can
                                attract friends,
                                make you rich,
                          and change the world

                                           Jon Dahl
                                           @jondahl
                                   jon@zencoder.com




Monday, May 23, 2011
Application
       Programming
       Interface



Monday, May 23, 2011
User
       Interface



Monday, May 23, 2011
Interface



Monday, May 23, 2011
Library
       SDK



Monday, May 23, 2011
Net::SSH



Monday, May 23, 2011
Web Service



Monday, May 23, 2011
Simple
       Object
       Access
       Protocol



Monday, May 23, 2011
Simple
       Object
       Access
       Protocol



Monday, May 23, 2011
REST



Monday, May 23, 2011
HTTP



Monday, May 23, 2011
Web is an API



Monday, May 23, 2011
GET /records



Monday, May 23, 2011
POST /record/new



Monday, May 23, 2011
POST /record/new
         <xml>
          <data>Foo</data>
         </xml>



Monday, May 23, 2011
POST /record/new
         {
             "data" : "foo"
         }



Monday, May 23, 2011
Monday, May 23, 2011
(Don’t tell our investors that
         we don’t have a real product)




Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
1. Secondary
       Flickr
       Twitter
       Linkedin
       Facebook




Monday, May 23, 2011
2. Infrastructure
       Amazon Web Services

       EC2
       S3
       SQS
       RDS
       SNS
       SES



Monday, May 23, 2011
3. Technology
       Twilio
       SimpleGeo
       Sendgrid
       Zencoder
       Factual
       Spreedly
       Recurly
       Saplo
       Tropo
       CloudMailin
       UploadJuicer
Monday, May 23, 2011
4. Science Fiction
       PiCloud
       Crowdflower
       Amazon Mechanical Turk




Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
so, how do you design a good API?




Monday, May 23, 2011
Version it




Monday, May 23, 2011
GET /api/records/38927

                       {
                           "color" : "green",
                           "velocity" : 1000000
                       }




Monday, May 23, 2011
GET /api/records/38927

                       {
                           "color" : "10EE33",
                           "velocity" : 1000000
                       }




Monday, May 23, 2011
GET /api/v1/records/38927

                       {
                           "color" : "green",
                           "velocity" : 1000000
                       }




Monday, May 23, 2011
GET /api/v2/records/38927

                       {
                           "color" : "10EE33",
                           "velocity" : 1000000
                       }




Monday, May 23, 2011
REST conventions




Monday, May 23, 2011
GET      records
               POST     jobs
               PUT      messages
               DELETE   servers
                        users




Monday, May 23, 2011
HTTP codes




Monday, May 23, 2011
200 OK
                       201 Created
                       202 Accepted

                       400 Bad Request
                       401 Unauthorized
                       402 Payment Required
                       404 Not Found
                       409 Conflict
                       418 I’m a teapot
                       422 Unprocessable Entity

                       500 Internal Server Error
                       503 Service Unavailable
Monday, May 23, 2011
... and many more!




Monday, May 23, 2011
Smart validations




Monday, May 23, 2011
POST /api/jobs HTTP/1.1
                       Accept: application/json
                       Content-Type: application/json

                       {
                           "api_key" : "Not A Real Key"
                       }




Monday, May 23, 2011
HTTP/1.1 500 Internal Server Error




Monday, May 23, 2011
HTTP/1.1 401 Unauthorized




Monday, May 23, 2011
HTTP/1.1 401 Unauthorized

                       {
                           "errors": [
                             "api_key not found"
                           ]
                       }




Monday, May 23, 2011
HTTP/1.1 401 Unauthorized

                       {
                           "errors": [
                             "api_key not found.",
                             "api_key may not include spaces."
                           ]
                       }




Monday, May 23, 2011
HTTP/1.1 401 Unauthorized

                       {
                         "errors": [
                           "api_key not found. Please log in to https://
                       example.com/account/api to retrieve your API
                       key.",
                           "api_key may not include spaces."
                         ]
                       }



Monday, May 23, 2011
POST /api/user HTTP/1.1
                       Accept: application/json
                       Content-Type: application/json

                       {
                           "api_key" : "A23B92F281CC"
                           "strength" : 18
                       }




Monday, May 23, 2011
HTTP/1.1 400 Bad Request




Monday, May 23, 2011
HTTP/1.1 400 Bad Request

                       {
                         "errors": [
                           "JSON is not valid. Syntax error,
                       unexpected TSTRING, expecting '}'
                       at line 2"
                         ]
                       }




Monday, May 23, 2011
JSON + XML




Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
POST /api/user HTTP/1.1
                       Accept: application/json
                       Content-Type: application/json

                       {
                           "api_key" : "A23B92F281CC"
                           "strength" : 18
                       }




Monday, May 23, 2011
params[:strength] # 18




Monday, May 23, 2011
respond_to do |wants|
                 wants.json { render :json => @jobs.to_json }
                 wants.xml { render :xml => @jobs.to_xml }
               end




Monday, May 23, 2011
Document it




Monday, May 23, 2011
Zencoder::API.define_setting :audio_channels, :section => section
do |z|
  z.tip = "The number of audio channels: 1 or 2."
  z.description = %Q{
    <p>The number of audio channels to use: 1 (mono) or 2
(stereo).</p>
    <p>Note that mono AAC audio sometimes erroneously self-reports
as stereo when inspected. We recommend using iTunes to get the true
number of channels for AAC audio.</p>
    }
  z.data_type = "Integer"
  z.valid = "1 or 2"
  z.default = "1 if the original file is mono; otherwise, 2."
  z.example = "1"
  z.see_also = [:audio_bitrate, :audio_quality]
end




Monday, May 23, 2011
Monday, May 23, 2011
Libraries




Monday, May 23, 2011
Support it




Monday, May 23, 2011
APIs are scary.



Monday, May 23, 2011
Make it fast




Monday, May 23, 2011
Rate limiting




Monday, May 23, 2011
Log requests




Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Request builder




Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
GET /api/ideas




Monday, May 23, 2011
1. Make friends



Monday, May 23, 2011
Monday, May 23, 2011
Awesomeness is noticed




Monday, May 23, 2011
(Assymetrical reward curve)




Monday, May 23, 2011
value
                       quality




Monday, May 23, 2011
value
                       quality




Monday, May 23, 2011
value
                       quality




Monday, May 23, 2011
Bus Driving




                                     value
                          quality




Monday, May 23, 2011
Bus Driving




                                     value
                          quality




Monday, May 23, 2011
Monday, May 23, 2011
Sports




                                 value
                       quality




Monday, May 23, 2011
API design




                                    value
                         quality




Monday, May 23, 2011
"I know the following statement is going to sound dramatic,
but it's the truth. Zencoder seriously uplifted my entire day.

The API is really well designed and has documentation for not
only what each value should be but also what an example
input/output would look like using the value. I had spent the
earlier part of the day working with a web service that is the
complete opposite of those things.

So when I started digging into Zencoder I felt like I was
witnessing a double rainbow. Then when I found the API
Builder, it went beyond a double rainbow to a level I can only
imagine is equal to witnessing a unicorn birth.”

Monday, May 23, 2011
2. Get rich



Monday, May 23, 2011
Cloud computing revenue forecast

                       $150B
                                                     $148.8B




                       $100B


                                      $68.3B
                       $50B




                        $0B
                                       2010           2014

                         Source: Gartner 2010




Monday, May 23, 2011
4.
       Twilio
       SimpleGeo
       Sendgrid
       Zencoder
       Factual
       Spreedly
       Recurly
       Saplo
       Tropo
       CloudMailin
       UploadJuicer
Monday, May 23, 2011
API to




Monday, May 23, 2011
API to
       Ruby



Monday, May 23, 2011
API to
       the government



Monday, May 23, 2011
API to
       manufacturing



Monday, May 23, 2011
3. Change the world



Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
Monday, May 23, 2011
POST /api/awesome_things HTTP/1.1

                       {
                           "team_size" : 3,
                           "productivity" : "10x"
                       }




Monday, May 23, 2011
Thanks!


                                         Jon Dahl
                                         @jondahl
                                 jon@zencoder.com




Monday, May 23, 2011

More Related Content

Recently uploaded

The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 

Recently uploaded (20)

The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Advanced API Design: how an awesome API can attract friends, make you rich, and change the world