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SUBVERSIVE UNIVERSITY
     Day 1, Session 1
Presented by


    +
Cloak or feign your online
persona, you miscreant.



                      @jonathan_h - @vice
Step 1...
Commit.
Why do you want to disappear?

Some good reasons:

• You’re in the market for a new job.
• Your parents and grandparents are getting better at the
  internet and they’re starting to ask questions.

• You have a dark, lurid past.

• Let’s face it: you’re a deviant. But you want a clean start!
Step 2...
Take an audit of what you can control.
Your primary open networks...




And your old haunts...
Step 3...
Make a list of any names or aliases you’ve ever gone by.
• Abbreviations of your name used online and off
• Nicknames
• Gaming handles

• IRC, BBS, AIM screen names
Step 4...
Let’s look at the places that HR departments, college
admissions, your next date, and your nosey friends and
family are using to see what you’ve been up to.
Disclaimer: Let’s first acknowledge what Facebook is and
is not. With the exception of brand and journalist pages,
Facebook is a tool for connecting you to the people and
things you care most about. It’s personal, meaning that no
one should criticize your right to preserve the privacy of
what makes Facebook personal for you.
Becoming invisible...


Who can see and
search for you.


Who can tag you



Block individual
lurkers.
Or just deactivate your account.
However, privacy changes or deactivation won’t
retroactively hide some types of Facebook debauchery.

Using Graph Search you should uncover any other
misdoings.
Disclaimer: Determined people are never satisfied until
they’ve exhausted every avenue... They will create fake
profiles and maybe even feign the identity of someone who
you actually know in order to gain access to your inner-
circle.

Accept people with caution!
Becoming invisible...




Create an HR
obstacle.



And cover up your
bad jokes/ hate
speech.
Or just deactivate your account.
If you’re a human then it’s now expected of you to be on
LinkedIn.

•   It’s indexed and highly weighted by Google

•   If you’re in the market for a new job, this is HR’s first stop.
What to do?
Use LinkedIn as a diversion.
• Upload a photo of you not looking like a slob
• Pad your credentials
• Pepper in some interests like Cinéma vérité and Heli
  Boarding

• Create fake LinkedIn peers to give you glowing
  endorsements

• Sign up for a Pro account so people can see you’re super
  serious
May or may not know your...

• Name
• Your current address
• Names of your family members
• How much you make
• Your education and occupation
What Spokeo knows about my dad...
What to do?
• Remove your listing with Spokeo’s Opt Out form
• Create a decoy by planting a new identity
• Falsify your information
Did you know your criminal past is all online?
Removing a record from these public watchdog sites
can sometimes run you anywhere between $500 and
$1,000!
Who’s the biggest
offender of them all?
Enemies #1, 2, 3
If you’re lucky, you have an uncomplicated or
overused name.

 Jonathan Hunt       Jonathan Hunt          Jonathan Hunt




      Me         Fox News Correspondent   Dead to Fall vocalist
Popular names allow for better camouflage in Search.
To find out if a name is dirty, run it through these tests:


Standard Search
     • Use quotes for exact search, exclude words to
       eliminate any false positives, and filter by geography
       to catch any hyperlocal content

Semantic Image Search
     • Dig deep in Google Images to find the remains of old
       social profiles and mugshots

Search by Image
     • Use a published photo of yourself to find other
       instances of it online.
Dredge up more filth?
How to clean up:


• Contact the offending site.
• URL removal requests - Google, Bing, and Yahoo all offer
 them.

• Reactivate all of your socials and wait for the search
  engines to re-crawl and re-index.

• Run SEM campaigns against your name.
Bonus material
Purge any trace of your online persona from the early
days of social networks.




                          ≠

       Jonathan Hunt                Jonathan Hunt
        early 2000s                      now
And don’t forget about communities that you contribute to
or that sometimes publicly share your use history!
Use this information
      wisely,
use it for privacy,
use it for knowledge,
and subversion.

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Cloak your online persona, you miscreant.

  • 1. SUBVERSIVE UNIVERSITY Day 1, Session 1
  • 3. Cloak or feign your online persona, you miscreant. @jonathan_h - @vice
  • 6. Why do you want to disappear? Some good reasons: • You’re in the market for a new job. • Your parents and grandparents are getting better at the internet and they’re starting to ask questions. • You have a dark, lurid past. • Let’s face it: you’re a deviant. But you want a clean start!
  • 8. Take an audit of what you can control.
  • 9. Your primary open networks... And your old haunts...
  • 11. Make a list of any names or aliases you’ve ever gone by.
  • 12. • Abbreviations of your name used online and off • Nicknames • Gaming handles • IRC, BBS, AIM screen names
  • 14. Let’s look at the places that HR departments, college admissions, your next date, and your nosey friends and family are using to see what you’ve been up to.
  • 15.
  • 16. Disclaimer: Let’s first acknowledge what Facebook is and is not. With the exception of brand and journalist pages, Facebook is a tool for connecting you to the people and things you care most about. It’s personal, meaning that no one should criticize your right to preserve the privacy of what makes Facebook personal for you.
  • 17. Becoming invisible... Who can see and search for you. Who can tag you Block individual lurkers.
  • 18. Or just deactivate your account.
  • 19. However, privacy changes or deactivation won’t retroactively hide some types of Facebook debauchery. Using Graph Search you should uncover any other misdoings.
  • 20.
  • 21. Disclaimer: Determined people are never satisfied until they’ve exhausted every avenue... They will create fake profiles and maybe even feign the identity of someone who you actually know in order to gain access to your inner- circle. Accept people with caution!
  • 22. Becoming invisible... Create an HR obstacle. And cover up your bad jokes/ hate speech.
  • 23. Or just deactivate your account.
  • 24. If you’re a human then it’s now expected of you to be on LinkedIn. • It’s indexed and highly weighted by Google • If you’re in the market for a new job, this is HR’s first stop.
  • 26. Use LinkedIn as a diversion.
  • 27. • Upload a photo of you not looking like a slob • Pad your credentials • Pepper in some interests like Cinéma vérité and Heli Boarding • Create fake LinkedIn peers to give you glowing endorsements • Sign up for a Pro account so people can see you’re super serious
  • 28. May or may not know your... • Name • Your current address • Names of your family members • How much you make • Your education and occupation
  • 29. What Spokeo knows about my dad...
  • 31. • Remove your listing with Spokeo’s Opt Out form • Create a decoy by planting a new identity • Falsify your information
  • 32. Did you know your criminal past is all online?
  • 33. Removing a record from these public watchdog sites can sometimes run you anywhere between $500 and $1,000!
  • 36. If you’re lucky, you have an uncomplicated or overused name. Jonathan Hunt Jonathan Hunt Jonathan Hunt Me Fox News Correspondent Dead to Fall vocalist
  • 37. Popular names allow for better camouflage in Search.
  • 38. To find out if a name is dirty, run it through these tests: Standard Search • Use quotes for exact search, exclude words to eliminate any false positives, and filter by geography to catch any hyperlocal content Semantic Image Search • Dig deep in Google Images to find the remains of old social profiles and mugshots Search by Image • Use a published photo of yourself to find other instances of it online.
  • 39. Dredge up more filth?
  • 40. How to clean up: • Contact the offending site. • URL removal requests - Google, Bing, and Yahoo all offer them. • Reactivate all of your socials and wait for the search engines to re-crawl and re-index. • Run SEM campaigns against your name.
  • 42. Purge any trace of your online persona from the early days of social networks. ≠ Jonathan Hunt Jonathan Hunt early 2000s now
  • 43. And don’t forget about communities that you contribute to or that sometimes publicly share your use history!
  • 45. use it for privacy,
  • 46. use it for knowledge,