In this presentation you will discover how to harnessing the power of social media, Twitter in particular, to market and grow your business

1. Twitter Power:
Harness Social Media to Grow Your Business
A Presentation by
Jonathan Jordan
Executive & Business Coach
© 2010 Global Change Management, Inc.
www.MindfullyChange.com

2. www.MindfullyChange.com
How I Stumbled Into
Twitter Success…
About 18 months ago, I knew nothing about Twitter!
Now I have well over 100,000 in my primary Twitter
account.
And even my dog has about 60,000 followers in Twitter.
My Website gets over 3,000 hits from Twitter monthly.
Originally, in order to figure out what worked, and what
didn’t work, on Twitter, I created an account for my dog -
@KatieBichon.
Through testing and measuring, trail and error, I grew
KatieBichon’s account to over 7,000 followers in less than
6 weeks.

3. www.MindfullyChange.com
My Dog’s Twitter Account

4. www.MindfullyChange.com
How I Stumbled Into
Twitter Success, Cont…
Now @KatieBichon has become a minor celebrity in Twitter and a
spokesperson (spokesdog) for a number of business – my dog is
paid to market in Twitter!
After seeing success with @KatieBichon, I focused on my
businesses “real” Twitter account, MindfullyChange.
Unexpectedly, this resulted in a 1,700% increase of traffic to our
website. Of course, as traffic increases to our website, so does
our business. Our Twitter strategy is more than paying for itself.

5. www.MindfullyChange.com
My Primary Twitter Account

6. www.MindfullyChange.com
The 3 Keys Areas of Focus
In Growing and Managing
a Twitter Account
Acquisition of Followers
Quality of Tweets
Influence & Responsiveness

7. www.MindfullyChange.com
Acquisition of Followers
The main key to successful use of Twitter.
Few or no followers will result in few or no responses regardless
of the quality of your Tweets.
The main way to acquire followers in Twitter is to first follow
others.
Of those you follow, some will follow you back.
Follow accounts that are similar to your account and/or have
things in common.
For example, for my dog’s account, I followed the followers of
veterinarian accounts.

8. www.MindfullyChange.com
Acquisition of Followers, Cont.
So who you follow determines who will follow you back.
Therefore, it is very important to select Twitter accounts you really
want to follow you.
The level of response to your updates is greatly dependant on
having the right people following you.
Do not blindly follow just anyone on Twitter.

9. www.MindfullyChange.com
Quality of Tweets
Surprisingly, high quality Tweets attract few new followers -
maybe 17% new followers.
However, good quality Tweet retain followers.
The higher the quality of your Tweets, the more influential you will
be in Twitter.

10. www.MindfullyChange.com
Quality Tweets Can Include…
Useful tips in your area of expertise.
Links to online articles and blogs that would be of interest to your
followers.
Humor.
Motivational quotes.
Public-service type announcements.
What you had for breakfast is really not appropriate.
With the right mix of content your followers will begin to look
forward to your Tweets.

11. www.MindfullyChange.com
Influence & Responsiveness
If you’re using Twitter to grow your business and/or attract visitors to
your website or blog, influence and responsiveness are key to your
success.
Without influence or responsiveness are probably just wasting your
time – and the time of your followers.

12. Influence
Influence = When your followers tell their followers about you.
 Influence can be measured, for example, by the number of
“retweets” you updates receive.
 And by the number of times the URL in the Twitter profile is
clicked.
The number of times an account is “Listed” reflects both
responsiveness and influence.

13. www.MindfullyChange.com
Responsiveness
Responsiveness = When your followers do what you want them to
do.
 Responsiveness can be measured, for example, by how many
people click a link to in your Tweet…the more people that do
so the greater the responsiveness.
 And by the number of times a link in a direct message (DM) is
clicked.

14. www.MindfullyChange.com
Test & Measure
By using certain short URL services that track the number of
“clicks” on each shortened URL used in the updates.
Using this method, I have verified a response rate as high as 7%
(in a 24-hour period).
I doubled checked this by also looking at the recorded hits on the
target website during the same 24-hour period.
Obviously, Tweets with low influence responsiveness should be
discontinued, but those with high response rates can often be
saved to be repeated later.
The ultimate measure is, how much profit are you making.

15. www.MindfullyChange.com
A Word About
Horizontal vs. Vertical Growth
In Twitter, it is almost impossible to consistently add more than
200 followers per day.
However, if you have multiple Twitter accounts, you can add a
total of over 200 followers per day.

16. www.MindfullyChange.com
If an account has 1,000 followers and 7% click on the link
in an update, there would be 70 clicks.
If 80,000 followers, there would be 5,600 clicks and so
on…
Keep in mind that those following lists you are on can also
see your Tweets, even if they are not following your
directly.
Also, when your Tweets are retweeted, the followers of
those that retweet can also see your Tweets, even if they
are not following you directly.
Putting it All Together…

17. www.MindfullyChange.com
Presenter Contact Information
Jonathan Jordan
President, Global Change Management, Inc.
E-mail: Jonathan@MindfullyChange.com
Web: www.MindfullyChange.com
Twitter: @MindfullyChange
Thank You!