SlideShare uma empresa Scribd logo
1 de 90
SOCIAL MEDIA FOR BUSINESS
    How can it possibly work?




    Jon Payne, Noisy Little Monkey | 25th January 2012
SOCIAL MEDIA FOR BUSINESS
    How can it possibly work?




    Jon Payne, Noisy Little Monkey | 25th January 2012
results


how                        why




      what             where
WHO IS THIS ADONIS?

Jon Payne
Over 12 years in Online Marketing


Noisy Little Monkey Ltd
Digital Marketing Agency
consult



report                      research




         do             train
Who trusts you?




Over 80 businesses, charities and government bodies in Europe, North America & Africa
WHO ARE YOU
What do you want?
SOCIAL MEDIA MARKETING
      Think: online PR
My business / boss is boring / old school




       http://carwoo.com/blog/wp-content/uploads/2011/08/volvo-244-1974.jpg
IT’S ALL ABOUT THE GRAPHS
This is quite bland




But it’s useful for HR professionals & other recruitment agencies
                               g
Using social media




    We can reachgout to influencers
Via Twitter




                                               g
And it enabled us to reach out to influencers and arrange a meeting for real world press coverage
To get re-shared




                                      g
Which got shared by some pretty big hitters that we’d been teeing up for some time
Google knows who’s trusted




Not only did TXM get press coverage, brandgassociation with the big players – they got rank!
And since lots of people read offline




                                    g
      And we influenced the suggested results in Google. Try this at home 
ROI?




Traffic to the whole site improved by 22% in the following month
Unique visitors to website




       This is your blog on digital marketing
Visitors going up




  People entering the site via a blog post
You need a joined up approach




                   g
           Maps, reviews, emails
Your website is the cornerstone




                      g
           Conversion Rate Optimisation
Be ready




                               g
Pro Tip: Put a simple enquiry form on EVERY page of your website
WHO DOES IT WELL?
Bigup Yeo Chest




                g
 http://www.youtube.com/user/Yeotube
Bigup Yeo Chest




                                   Links from
                                     auntie


Lots of buzz
                             g
   http://www.facebook.com/YeoValley & BBC Website 11/10/2011
Bigup Yeo Chest




                                            g
Mentions and links on Twitter indicate relevance, predictive search shows “branded search” volume
Bigup Yeo Chest




               g
   top of 13.5 million pages “for free”
Bigup Yeo Chest




This is what Google thinks you’reglooking for if you search for organic yogurt
WHY ARE YOU DOING IT?
What does success look like for you?
Why get social?

        “I want people to have
        heard of my company
        and to have a good
        impression of my
        company before we
        meet”




    Only heg measure this!
            can
Why get social?

                 “I need to own the
                 Google results page for
                 my brand name”

                 “And I want to change
                 perception of my
                 business in the market
                 place”

                   g
SERPs tracking needed and perhaps a questionnaire
What is your goal?

                                   “I want to attract the
                                   brightest recruits”

                                   “And I want it to be
                                   affordable”




                                       g
Track CV referrals and keep it in house, or find an awesome agency… can’t think who 
What is your goal?

                                            “I want to demonstrate
                                            that we are thought
                                            leaders”

                                            “And be a champion for
                                            the local community”



You’ll get more invites for interviews, speaking at events and a wide base of influencers following you.
                                               g
                                  More local enquiries, local awareness
What is your goal?

                        “I want to show our
                        softer side”

                        “And be a champion for
                        the relevant charities”




More local press coverage,g
                          more local enquiries, local awareness
What is your goal?

               “I want to save £50,000
               on advertising”

               “And be number one on
               Google”




                  g
    Less advertising costs, more enquiries
WHERE SHALL WE ENGAGE?
       And who with?
There are loads more than this




              g
But we’ll concentrate on these




         Ones where weg really get results
                      can
Where? On your site!
         • You need a good foundation that
           people will link to
         • WordPress is the best
         • Your web designer will love it
• It needs to be:
  – On www.<yoursite>/blog
  – Updated regularly
  – Give useful information
  – Contain unique insights / perspective / news

                      http://wordpress.org/
You may not use another platform

          People recognise WordPress and use it easily. Google loves it
You may not stick with what you have

                   Unless it is WordPress
Social media will not work effectively without it

                        Srsly.
I don’t make any commission

                     It’s free.
A home page




         g
   So far, so normal
This isg blog post
       a
The results




                         g
Amazing Google rank – this sort of stuff has got them in AJ
Where? On Facebook
• Soft messages
  – Or at least consider the audience
• Sharing blog posts
  – Great to get them ranked on Google
• Encourage customer testimonials
• Share pictures and videos
• Consider Advertising



             Talk to me later if you want some advice about advertising
Facebook




                                   g
There are profiles for people and pages for organisations , this is my profile
Facebook




                        g
This is my news feed from here I can access most stuff
Facebook




           g
 This is a company page
Create a page




• Go to any company page
• Click ‘Create a Page’


                                 g
               You’ll need a personal Facebook account
Create a page




                       Don’t get clever.
          If you’re a local business, choose that…




                                  g
You can change it later, but it will affect how this page ranks in Google
Finesse it Put your web
                                                             address and
                                                             nowt else in
                                                             about.
                                                                       I like
                                                                        this


Get 25+ fans and choose a username / vanity URL




                                        g
           http://www.facebook.com/username makes it easier to share your page
Share events




                           g
People who like this page actively want to hear about these!
See what works




                               g
Share interesting content and see what gets shared / increases likes
Insights




If you lose / gain a few likes in a month, no problem.
                           g
        It’s the overall trend that is important.
Don’t




You want people who want to engage. Not this crap.
                       g
      I will come to your house and slap you.
Where? On Twitter
• Quick! Max 140 Characters
    – Actually, only 100 – leave room for comments & RTs
•   Sharing blog posts
•   Outreach to influencers
•   Use #s sparingly
•   Quality, quality, quality
•   Relevance



               For more tips check us out http://twitter.com/NoisyMonkey
g
This is my profile
First name,
                                       Last name

Bio



Location   Web link
                                                     Good ratio of
                                                     followers to
                                                      following




                            g
                      This is my profile
Tweetiquette




@<name> at the beginning = a reply
This will show up on both your twitter profiles
And in the tweetfeeds of people who follow
BOTH of you
It’s kind of direct, so expect the recipient to see it

         140 Characters in the tweet+20 (max) in your twitter name = 160 characters
                                          g
              160 characters = maximum size of SMS message (a text message)
Tweetiquette




RT@<name> at the beginning = a ReTweet
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
The person you RT’d can also see you did this

                                              g
       ReTweeting is a great way to share useful info while giving attribution to the creator
Tweetiquette



Some words @<name> = mention
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
And in the tweetfeeds of the person you
mentioned
It’s not very direct though, so don’t expect a reply
                                    g
                 A mention is less in your face than a reply
Tweetiquette




DM @<twittername> is a direct message
These are ‘private’ but are easy to accidentally
share
If you want privacy, use an email

                                 g
                You can only DM someone who follows you
Tweetiquette




Links show up in long form
Or shortened automatically, to save characters




          A link in the middle of a tweet, g
                                           with no @s or #s attracts most clicks
Tweetiquette




#s or Hashtags denote ‘keywords’ or ‘topics’ that
people may follow using an automated search
Or for ‘hilarious’ comedy effect


                        g
                       #EpicFail
Twitter Results
ReTweets and engagement with real people are
what count

Don’t measure ‘Klout’ it’s flaky

Check your Google Analytics for traffic from
Twitter

Doing it properly can take time

                                 g
                 http://www.google.com/analtics - it’s free
Where? On Google+
•   Like Facebook + Twitter + Video Skype
•   Sharing blog posts
•   Outreach to influencers
•   Quality, quality, quality
•   Relevance




                      http://plus.google.com
You’re about to get it if you use GMail




                     g
                Google Circles in Gmail?
It’s changing Google’s results




   This is a HUGE change. Google g
                                 doesn’t mess with it’s results pages lightly
Personal recommendations to me




                            g
       Google already does this a little, but this is quite a jump
Google+




                                          g
Like Facebook there are profiles for people and pages for organisations , this is my profile
Google+




                        g
This is my news feed from here I can access most stuff
g
This is a company page
Sign up, create a page




                      g
    You will need a personal profile to do this
Follow the instructions
• Get your web designer to add the +1 button to
  your site
• Follow brands that are using G+ well
  – Burberry
  – Red Bull
  – The Muppets
• Come hangout with Noisy Little Monkey
  – We’ll experiment together



                           g
                      We love hangouts
Hangout = Video Conference
                                                          The person speaking
                                                          loudest gets
                                                          precedence on all
                                                          screens

                                                          You can mute
                                                          show-offs




• With shared screens to show presentations too


                                      g
             https://plus.google.com/108707481527474001272/posts
FOLLOWER NUMBERS = VANITY
Engagement & quality shares are what matter
What are you talking about?




                      g
       Word cloud of @NoisyMonkey’s last 20 tweets
What are you talking about?




      Word cloud of Noisyg
                         Little Monkey’s Facebook page
What are you talking about?




                        g
      Word cloud of Noisy Little Monkey’s Google+ page
What are you talking about?




    Word cloud of Noisy LittlegMonkey’s Blog for the last 6 months
Who are you talking to?




  We’re talking to local businesses and international SEO experts.
                             g
             Pretty much matches how we do business
And who are they talking to?




                           g
     Matt and Jon are our main guys for Twitter, they reach out.
And what are they talking about?




                         g
          Word cloud of @MrJonPayne’s last 20 tweets
Who shares your stuff?




    Sharing diagram ofghttp://theoatmeal.com/sopa
TAKE AWAYS
Take Aways
• Get key players to talk about
  – Your goals for social media
  – How you might measure success
  – Who you are going to follow / like
        – (coz this says a lot about you)
  – Who you want to be followed / liked by
  – What that means about the content you create
  – Who you seed it with
  – Your “tone of voice”


                                  g
Take Aways
• Be prepared for negative feedback
  – It’s rare, but it’s best to plan

• Our rules:
  – If it’s incorrect, inaccurate or misleading then engage
    with the feedback and fix it
         – This might mean buying flowers
  – If it’s likely to escalate – get it off social onto email
  – If it’s abusive – ignore it


• http://www.NoisyLittleMonkey.com/Feedback
             Give feedback and view a copy of these slides + a printable tip sheet
                                         g
THANKS!



           ?
@NoisyMonkey

@MrJonPayne
NSFW

jon@noisylittlemonkey.com

Mais conteúdo relacionado

Mais procurados

Facebook For Business HubSpot
Facebook For Business HubSpotFacebook For Business HubSpot
Facebook For Business HubSpotHubSpot
 
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...ESI Construction
 
Hubspot Facebook for Business
Hubspot Facebook for BusinessHubspot Facebook for Business
Hubspot Facebook for BusinessDan St. Peter
 
Blogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesBlogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesKatie Laird
 
Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media successBrandy Luscalzo
 
Building & Engaging Your Social Community
Building & Engaging Your Social CommunityBuilding & Engaging Your Social Community
Building & Engaging Your Social CommunityCorrin Foster
 
Blogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the BlogosphereBlogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
 
Foundations of a successful campaign
Foundations of a successful campaignFoundations of a successful campaign
Foundations of a successful campaignWebivia
 
Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012Jon Payne
 
Getting to the top of Google
Getting to the top of GoogleGetting to the top of Google
Getting to the top of GoogleJon Payne
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For DummiesSoap Creative
 
Brand Your Business on Pinterest
Brand Your Business on PinterestBrand Your Business on Pinterest
Brand Your Business on PinterestWebaholic
 
OCA Lecture Series: Social Media & Professional Branding
OCA Lecture Series: Social Media & Professional BrandingOCA Lecture Series: Social Media & Professional Branding
OCA Lecture Series: Social Media & Professional BrandingDawn Raquel Jensen, EMBA
 
Impact Marketing Using Social Media
Impact Marketing Using Social MediaImpact Marketing Using Social Media
Impact Marketing Using Social MediaSarah Page
 
Bloggers workshop ( Anirban Saha )
Bloggers workshop ( Anirban Saha )Bloggers workshop ( Anirban Saha )
Bloggers workshop ( Anirban Saha )Anirban Saha
 
Advanced social media presentation
Advanced social media presentationAdvanced social media presentation
Advanced social media presentationMarc Menninger
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing BasicsLorraine Goodman
 
Using Pinterest for Business
Using Pinterest for BusinessUsing Pinterest for Business
Using Pinterest for BusinessSue Reynolds
 

Mais procurados (20)

Another deck on pinterest
Another deck on pinterestAnother deck on pinterest
Another deck on pinterest
 
Facebook For Business HubSpot
Facebook For Business HubSpotFacebook For Business HubSpot
Facebook For Business HubSpot
 
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
 
Hubspot Facebook for Business
Hubspot Facebook for BusinessHubspot Facebook for Business
Hubspot Facebook for Business
 
Blogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesBlogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizes
 
Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media success
 
Building & Engaging Your Social Community
Building & Engaging Your Social CommunityBuilding & Engaging Your Social Community
Building & Engaging Your Social Community
 
Content Marketing for Experts
Content Marketing for ExpertsContent Marketing for Experts
Content Marketing for Experts
 
Blogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the BlogosphereBlogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the Blogosphere
 
Foundations of a successful campaign
Foundations of a successful campaignFoundations of a successful campaign
Foundations of a successful campaign
 
Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012
 
Getting to the top of Google
Getting to the top of GoogleGetting to the top of Google
Getting to the top of Google
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For Dummies
 
Brand Your Business on Pinterest
Brand Your Business on PinterestBrand Your Business on Pinterest
Brand Your Business on Pinterest
 
OCA Lecture Series: Social Media & Professional Branding
OCA Lecture Series: Social Media & Professional BrandingOCA Lecture Series: Social Media & Professional Branding
OCA Lecture Series: Social Media & Professional Branding
 
Impact Marketing Using Social Media
Impact Marketing Using Social MediaImpact Marketing Using Social Media
Impact Marketing Using Social Media
 
Bloggers workshop ( Anirban Saha )
Bloggers workshop ( Anirban Saha )Bloggers workshop ( Anirban Saha )
Bloggers workshop ( Anirban Saha )
 
Advanced social media presentation
Advanced social media presentationAdvanced social media presentation
Advanced social media presentation
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing Basics
 
Using Pinterest for Business
Using Pinterest for BusinessUsing Pinterest for Business
Using Pinterest for Business
 

Destaque

Facebook Good Foundations
Facebook Good FoundationsFacebook Good Foundations
Facebook Good FoundationsJon Payne
 
Social Media - Get Rank
Social Media - Get RankSocial Media - Get Rank
Social Media - Get RankJon Payne
 
Twitter The Question
Twitter The QuestionTwitter The Question
Twitter The QuestionJon Payne
 
SEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and SexySEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and SexyJon Payne
 
How Big Brands Use Social Media
How Big Brands Use Social MediaHow Big Brands Use Social Media
How Big Brands Use Social MediaJon Payne
 
Beginners guide to online marketing
Beginners guide to online marketingBeginners guide to online marketing
Beginners guide to online marketingJon Payne
 

Destaque (6)

Facebook Good Foundations
Facebook Good FoundationsFacebook Good Foundations
Facebook Good Foundations
 
Social Media - Get Rank
Social Media - Get RankSocial Media - Get Rank
Social Media - Get Rank
 
Twitter The Question
Twitter The QuestionTwitter The Question
Twitter The Question
 
SEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and SexySEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and Sexy
 
How Big Brands Use Social Media
How Big Brands Use Social MediaHow Big Brands Use Social Media
How Big Brands Use Social Media
 
Beginners guide to online marketing
Beginners guide to online marketingBeginners guide to online marketing
Beginners guide to online marketing
 

Semelhante a Social Media for Business

Social Media For Business Intro
Social Media For Business IntroSocial Media For Business Intro
Social Media For Business IntroJon Payne
 
BEN Autumn Workshop - SEO & Social
BEN Autumn Workshop - SEO & SocialBEN Autumn Workshop - SEO & Social
BEN Autumn Workshop - SEO & SocialJon Payne
 
Getting to the top of google
Getting to the top of googleGetting to the top of google
Getting to the top of googleJon Payne
 
Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine OptimisationJon Payne
 
Using Social Media For Business
Using Social Media For BusinessUsing Social Media For Business
Using Social Media For BusinessJon Payne
 
dotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotagencyslideshare
 
Online Tools for Real Estate Success
Online Tools for Real Estate SuccessOnline Tools for Real Estate Success
Online Tools for Real Estate SuccessPatrick Maddigan
 
Online Tools for Success in Real Estate
Online Tools for Success in Real EstateOnline Tools for Success in Real Estate
Online Tools for Success in Real EstatePatrick Maddigan
 
Extending Your Reach
Extending Your ReachExtending Your Reach
Extending Your ReachJon Payne
 
Building your Digital Presence
Building your Digital PresenceBuilding your Digital Presence
Building your Digital PresenceNathan Neil
 
A Primer On Search Engine Optimization
A Primer On Search Engine OptimizationA Primer On Search Engine Optimization
A Primer On Search Engine OptimizationAffiliate Summit
 
Introduction to digital and social media - GBG Women- Mumbai
Introduction to digital and social media - GBG Women- MumbaiIntroduction to digital and social media - GBG Women- Mumbai
Introduction to digital and social media - GBG Women- MumbaiGBG Mumbai
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search ResultsBrad Smith
 
White is the new grey SEO Webinar
White is the new grey SEO WebinarWhite is the new grey SEO Webinar
White is the new grey SEO WebinarGaël Breton
 
Google+ The Question
Google+ The QuestionGoogle+ The Question
Google+ The QuestionJon Payne
 
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaPromote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaCraig M. Jamieson
 
Winning Listings and Converting Buyers With Google Plus
Winning Listings and Converting Buyers With Google PlusWinning Listings and Converting Buyers With Google Plus
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
 
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search ResultsHitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search ResultsGary Viray
 

Semelhante a Social Media for Business (20)

Social Media For Business Intro
Social Media For Business IntroSocial Media For Business Intro
Social Media For Business Intro
 
BEN Autumn Workshop - SEO & Social
BEN Autumn Workshop - SEO & SocialBEN Autumn Workshop - SEO & Social
BEN Autumn Workshop - SEO & Social
 
Getting to the top of google
Getting to the top of googleGetting to the top of google
Getting to the top of google
 
Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine Optimisation
 
Using Social Media For Business
Using Social Media For BusinessUsing Social Media For Business
Using Social Media For Business
 
dotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentation
 
Google + equals candidates
Google + equals candidatesGoogle + equals candidates
Google + equals candidates
 
Online Tools for Real Estate Success
Online Tools for Real Estate SuccessOnline Tools for Real Estate Success
Online Tools for Real Estate Success
 
Online Tools for Success in Real Estate
Online Tools for Success in Real EstateOnline Tools for Success in Real Estate
Online Tools for Success in Real Estate
 
Extending Your Reach
Extending Your ReachExtending Your Reach
Extending Your Reach
 
Building your Digital Presence
Building your Digital PresenceBuilding your Digital Presence
Building your Digital Presence
 
A Primer On Search Engine Optimization
A Primer On Search Engine OptimizationA Primer On Search Engine Optimization
A Primer On Search Engine Optimization
 
Introduction to digital and social media - GBG Women- Mumbai
Introduction to digital and social media - GBG Women- MumbaiIntroduction to digital and social media - GBG Women- Mumbai
Introduction to digital and social media - GBG Women- Mumbai
 
Seo and facebook
Seo and facebookSeo and facebook
Seo and facebook
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results
 
White is the new grey SEO Webinar
White is the new grey SEO WebinarWhite is the new grey SEO Webinar
White is the new grey SEO Webinar
 
Google+ The Question
Google+ The QuestionGoogle+ The Question
Google+ The Question
 
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaPromote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
 
Winning Listings and Converting Buyers With Google Plus
Winning Listings and Converting Buyers With Google PlusWinning Listings and Converting Buyers With Google Plus
Winning Listings and Converting Buyers With Google Plus
 
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search ResultsHitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
 

Mais de Jon Payne

Signs Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdfSigns Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdfJon Payne
 
Automate your job and get paid to do nothing
Automate your job and get paid to do nothingAutomate your job and get paid to do nothing
Automate your job and get paid to do nothingJon Payne
 
SEO for Beginners Feb 2020 - Bristol Media
SEO for Beginners Feb 2020  - Bristol MediaSEO for Beginners Feb 2020  - Bristol Media
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
 
Basic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow ProfitBasic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow ProfitJon Payne
 
Social Media Marketing for Motor Traders
Social Media Marketing for Motor TradersSocial Media Marketing for Motor Traders
Social Media Marketing for Motor TradersJon Payne
 
Everything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media MarketingEverything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media MarketingJon Payne
 
10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law Firm10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law FirmJon Payne
 
#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound Sales#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound SalesJon Payne
 
Humanising Social Media in an Automated World
Humanising Social Media in an Automated WorldHumanising Social Media in an Automated World
Humanising Social Media in an Automated WorldJon Payne
 
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers RemixJon Payne
 
Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017Jon Payne
 
Long way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scrollLong way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scrollJon Payne
 
10 Things Google Hates About You
10 Things Google Hates About You10 Things Google Hates About You
10 Things Google Hates About YouJon Payne
 
Stafford #WDYT
Stafford #WDYTStafford #WDYT
Stafford #WDYTJon Payne
 
Digital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyDigital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyJon Payne
 
Social Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYTSocial Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYTJon Payne
 
Lecture at Bath Spa Uni
Lecture at Bath Spa UniLecture at Bath Spa Uni
Lecture at Bath Spa UniJon Payne
 
Digital Marketing For Architects
Digital Marketing For ArchitectsDigital Marketing For Architects
Digital Marketing For ArchitectsJon Payne
 
#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My Traffic#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My TrafficJon Payne
 

Mais de Jon Payne (20)

Signs Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdfSigns Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdf
 
Automate your job and get paid to do nothing
Automate your job and get paid to do nothingAutomate your job and get paid to do nothing
Automate your job and get paid to do nothing
 
SEO for Beginners Feb 2020 - Bristol Media
SEO for Beginners Feb 2020  - Bristol MediaSEO for Beginners Feb 2020  - Bristol Media
SEO for Beginners Feb 2020 - Bristol Media
 
Basic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow ProfitBasic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow Profit
 
Social Media Marketing for Motor Traders
Social Media Marketing for Motor TradersSocial Media Marketing for Motor Traders
Social Media Marketing for Motor Traders
 
Everything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media MarketingEverything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media Marketing
 
10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law Firm10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law Firm
 
#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound Sales#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound Sales
 
Humanising Social Media in an Automated World
Humanising Social Media in an Automated WorldHumanising Social Media in an Automated World
Humanising Social Media in an Automated World
 
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
 
Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017
 
Long way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scrollLong way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scroll
 
10 Things Google Hates About You
10 Things Google Hates About You10 Things Google Hates About You
10 Things Google Hates About You
 
Stafford #WDYT
Stafford #WDYTStafford #WDYT
Stafford #WDYT
 
Digital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyDigital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA Salisbury
 
Social Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYTSocial Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYT
 
7 Cs of ROI
7 Cs of ROI7 Cs of ROI
7 Cs of ROI
 
Lecture at Bath Spa Uni
Lecture at Bath Spa UniLecture at Bath Spa Uni
Lecture at Bath Spa Uni
 
Digital Marketing For Architects
Digital Marketing For ArchitectsDigital Marketing For Architects
Digital Marketing For Architects
 
#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My Traffic#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My Traffic
 

Último

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 

Último (20)

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 

Social Media for Business

  • 1. SOCIAL MEDIA FOR BUSINESS How can it possibly work? Jon Payne, Noisy Little Monkey | 25th January 2012
  • 2. SOCIAL MEDIA FOR BUSINESS How can it possibly work? Jon Payne, Noisy Little Monkey | 25th January 2012
  • 3. results how why what where
  • 4. WHO IS THIS ADONIS? Jon Payne Over 12 years in Online Marketing Noisy Little Monkey Ltd Digital Marketing Agency
  • 5. consult report research do train
  • 6. Who trusts you? Over 80 businesses, charities and government bodies in Europe, North America & Africa
  • 7. WHO ARE YOU What do you want?
  • 8. SOCIAL MEDIA MARKETING Think: online PR
  • 9. My business / boss is boring / old school http://carwoo.com/blog/wp-content/uploads/2011/08/volvo-244-1974.jpg
  • 10. IT’S ALL ABOUT THE GRAPHS
  • 11. This is quite bland But it’s useful for HR professionals & other recruitment agencies g
  • 12. Using social media We can reachgout to influencers
  • 13. Via Twitter g And it enabled us to reach out to influencers and arrange a meeting for real world press coverage
  • 14. To get re-shared g Which got shared by some pretty big hitters that we’d been teeing up for some time
  • 15. Google knows who’s trusted Not only did TXM get press coverage, brandgassociation with the big players – they got rank!
  • 16. And since lots of people read offline g And we influenced the suggested results in Google. Try this at home 
  • 17. ROI? Traffic to the whole site improved by 22% in the following month
  • 18. Unique visitors to website This is your blog on digital marketing
  • 19. Visitors going up People entering the site via a blog post
  • 20. You need a joined up approach g Maps, reviews, emails
  • 21. Your website is the cornerstone g Conversion Rate Optimisation
  • 22. Be ready g Pro Tip: Put a simple enquiry form on EVERY page of your website
  • 23. WHO DOES IT WELL?
  • 24. Bigup Yeo Chest g http://www.youtube.com/user/Yeotube
  • 25. Bigup Yeo Chest Links from auntie Lots of buzz g http://www.facebook.com/YeoValley & BBC Website 11/10/2011
  • 26. Bigup Yeo Chest g Mentions and links on Twitter indicate relevance, predictive search shows “branded search” volume
  • 27. Bigup Yeo Chest g top of 13.5 million pages “for free”
  • 28. Bigup Yeo Chest This is what Google thinks you’reglooking for if you search for organic yogurt
  • 29. WHY ARE YOU DOING IT? What does success look like for you?
  • 30. Why get social? “I want people to have heard of my company and to have a good impression of my company before we meet” Only heg measure this! can
  • 31. Why get social? “I need to own the Google results page for my brand name” “And I want to change perception of my business in the market place” g SERPs tracking needed and perhaps a questionnaire
  • 32. What is your goal? “I want to attract the brightest recruits” “And I want it to be affordable” g Track CV referrals and keep it in house, or find an awesome agency… can’t think who 
  • 33. What is your goal? “I want to demonstrate that we are thought leaders” “And be a champion for the local community” You’ll get more invites for interviews, speaking at events and a wide base of influencers following you. g More local enquiries, local awareness
  • 34. What is your goal? “I want to show our softer side” “And be a champion for the relevant charities” More local press coverage,g more local enquiries, local awareness
  • 35. What is your goal? “I want to save £50,000 on advertising” “And be number one on Google” g Less advertising costs, more enquiries
  • 36. WHERE SHALL WE ENGAGE? And who with?
  • 37. There are loads more than this g
  • 38. But we’ll concentrate on these Ones where weg really get results can
  • 39. Where? On your site! • You need a good foundation that people will link to • WordPress is the best • Your web designer will love it • It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news http://wordpress.org/
  • 40. You may not use another platform People recognise WordPress and use it easily. Google loves it
  • 41. You may not stick with what you have Unless it is WordPress
  • 42. Social media will not work effectively without it Srsly.
  • 43. I don’t make any commission It’s free.
  • 44. A home page g So far, so normal
  • 45. This isg blog post a
  • 46. The results g Amazing Google rank – this sort of stuff has got them in AJ
  • 47. Where? On Facebook • Soft messages – Or at least consider the audience • Sharing blog posts – Great to get them ranked on Google • Encourage customer testimonials • Share pictures and videos • Consider Advertising Talk to me later if you want some advice about advertising
  • 48. Facebook g There are profiles for people and pages for organisations , this is my profile
  • 49. Facebook g This is my news feed from here I can access most stuff
  • 50. Facebook g This is a company page
  • 51. Create a page • Go to any company page • Click ‘Create a Page’ g You’ll need a personal Facebook account
  • 52. Create a page Don’t get clever. If you’re a local business, choose that… g You can change it later, but it will affect how this page ranks in Google
  • 53. Finesse it Put your web address and nowt else in about. I like this Get 25+ fans and choose a username / vanity URL g http://www.facebook.com/username makes it easier to share your page
  • 54. Share events g People who like this page actively want to hear about these!
  • 55. See what works g Share interesting content and see what gets shared / increases likes
  • 56. Insights If you lose / gain a few likes in a month, no problem. g It’s the overall trend that is important.
  • 57. Don’t You want people who want to engage. Not this crap. g I will come to your house and slap you.
  • 58. Where? On Twitter • Quick! Max 140 Characters – Actually, only 100 – leave room for comments & RTs • Sharing blog posts • Outreach to influencers • Use #s sparingly • Quality, quality, quality • Relevance For more tips check us out http://twitter.com/NoisyMonkey
  • 59. g This is my profile
  • 60. First name, Last name Bio Location Web link Good ratio of followers to following g This is my profile
  • 61. Tweetiquette @<name> at the beginning = a reply This will show up on both your twitter profiles And in the tweetfeeds of people who follow BOTH of you It’s kind of direct, so expect the recipient to see it 140 Characters in the tweet+20 (max) in your twitter name = 160 characters g 160 characters = maximum size of SMS message (a text message)
  • 62. Tweetiquette RT@<name> at the beginning = a ReTweet This will show up on your twitter profile And in the tweetfeeds of people who follow you The person you RT’d can also see you did this g ReTweeting is a great way to share useful info while giving attribution to the creator
  • 63. Tweetiquette Some words @<name> = mention This will show up on your twitter profile And in the tweetfeeds of people who follow you And in the tweetfeeds of the person you mentioned It’s not very direct though, so don’t expect a reply g A mention is less in your face than a reply
  • 64. Tweetiquette DM @<twittername> is a direct message These are ‘private’ but are easy to accidentally share If you want privacy, use an email g You can only DM someone who follows you
  • 65. Tweetiquette Links show up in long form Or shortened automatically, to save characters A link in the middle of a tweet, g with no @s or #s attracts most clicks
  • 66. Tweetiquette #s or Hashtags denote ‘keywords’ or ‘topics’ that people may follow using an automated search Or for ‘hilarious’ comedy effect g #EpicFail
  • 67. Twitter Results ReTweets and engagement with real people are what count Don’t measure ‘Klout’ it’s flaky Check your Google Analytics for traffic from Twitter Doing it properly can take time g http://www.google.com/analtics - it’s free
  • 68. Where? On Google+ • Like Facebook + Twitter + Video Skype • Sharing blog posts • Outreach to influencers • Quality, quality, quality • Relevance http://plus.google.com
  • 69. You’re about to get it if you use GMail g Google Circles in Gmail?
  • 70. It’s changing Google’s results This is a HUGE change. Google g doesn’t mess with it’s results pages lightly
  • 71. Personal recommendations to me g Google already does this a little, but this is quite a jump
  • 72. Google+ g Like Facebook there are profiles for people and pages for organisations , this is my profile
  • 73. Google+ g This is my news feed from here I can access most stuff
  • 74. g This is a company page
  • 75. Sign up, create a page g You will need a personal profile to do this
  • 76. Follow the instructions • Get your web designer to add the +1 button to your site • Follow brands that are using G+ well – Burberry – Red Bull – The Muppets • Come hangout with Noisy Little Monkey – We’ll experiment together g We love hangouts
  • 77. Hangout = Video Conference The person speaking loudest gets precedence on all screens You can mute show-offs • With shared screens to show presentations too g https://plus.google.com/108707481527474001272/posts
  • 78. FOLLOWER NUMBERS = VANITY Engagement & quality shares are what matter
  • 79. What are you talking about? g Word cloud of @NoisyMonkey’s last 20 tweets
  • 80. What are you talking about? Word cloud of Noisyg Little Monkey’s Facebook page
  • 81. What are you talking about? g Word cloud of Noisy Little Monkey’s Google+ page
  • 82. What are you talking about? Word cloud of Noisy LittlegMonkey’s Blog for the last 6 months
  • 83. Who are you talking to? We’re talking to local businesses and international SEO experts. g Pretty much matches how we do business
  • 84. And who are they talking to? g Matt and Jon are our main guys for Twitter, they reach out.
  • 85. And what are they talking about? g Word cloud of @MrJonPayne’s last 20 tweets
  • 86. Who shares your stuff? Sharing diagram ofghttp://theoatmeal.com/sopa
  • 88. Take Aways • Get key players to talk about – Your goals for social media – How you might measure success – Who you are going to follow / like – (coz this says a lot about you) – Who you want to be followed / liked by – What that means about the content you create – Who you seed it with – Your “tone of voice” g
  • 89. Take Aways • Be prepared for negative feedback – It’s rare, but it’s best to plan • Our rules: – If it’s incorrect, inaccurate or misleading then engage with the feedback and fix it – This might mean buying flowers – If it’s likely to escalate – get it off social onto email – If it’s abusive – ignore it • http://www.NoisyLittleMonkey.com/Feedback Give feedback and view a copy of these slides + a printable tip sheet g
  • 90. THANKS! ? @NoisyMonkey @MrJonPayne NSFW jon@noisylittlemonkey.com