28. Bigup Yeo Chest
This is what Google thinks you’reglooking for if you search for organic yogurt
29. WHY ARE YOU DOING IT?
What does success look like for you?
30. Why get social?
“I want people to have
heard of my company
and to have a good
impression of my
company before we
meet”
Only heg measure this!
can
31. Why get social?
“I need to own the
Google results page for
my brand name”
“And I want to change
perception of my
business in the market
place”
g
SERPs tracking needed and perhaps a questionnaire
32. What is your goal?
“I want to attract the
brightest recruits”
“And I want it to be
affordable”
g
Track CV referrals and keep it in house, or find an awesome agency… can’t think who
33. What is your goal?
“I want to demonstrate
that we are thought
leaders”
“And be a champion for
the local community”
You’ll get more invites for interviews, speaking at events and a wide base of influencers following you.
g
More local enquiries, local awareness
34. What is your goal?
“I want to show our
softer side”
“And be a champion for
the relevant charities”
More local press coverage,g
more local enquiries, local awareness
35. What is your goal?
“I want to save £50,000
on advertising”
“And be number one on
Google”
g
Less advertising costs, more enquiries
39. Where? On your site!
• You need a good foundation that
people will link to
• WordPress is the best
• Your web designer will love it
• It needs to be:
– On www.<yoursite>/blog
– Updated regularly
– Give useful information
– Contain unique insights / perspective / news
http://wordpress.org/
40. You may not use another platform
People recognise WordPress and use it easily. Google loves it
41. You may not stick with what you have
Unless it is WordPress
46. The results
g
Amazing Google rank – this sort of stuff has got them in AJ
47. Where? On Facebook
• Soft messages
– Or at least consider the audience
• Sharing blog posts
– Great to get them ranked on Google
• Encourage customer testimonials
• Share pictures and videos
• Consider Advertising
Talk to me later if you want some advice about advertising
48. Facebook
g
There are profiles for people and pages for organisations , this is my profile
49. Facebook
g
This is my news feed from here I can access most stuff
51. Create a page
• Go to any company page
• Click ‘Create a Page’
g
You’ll need a personal Facebook account
52. Create a page
Don’t get clever.
If you’re a local business, choose that…
g
You can change it later, but it will affect how this page ranks in Google
53. Finesse it Put your web
address and
nowt else in
about.
I like
this
Get 25+ fans and choose a username / vanity URL
g
http://www.facebook.com/username makes it easier to share your page
54. Share events
g
People who like this page actively want to hear about these!
55. See what works
g
Share interesting content and see what gets shared / increases likes
56. Insights
If you lose / gain a few likes in a month, no problem.
g
It’s the overall trend that is important.
57. Don’t
You want people who want to engage. Not this crap.
g
I will come to your house and slap you.
58. Where? On Twitter
• Quick! Max 140 Characters
– Actually, only 100 – leave room for comments & RTs
• Sharing blog posts
• Outreach to influencers
• Use #s sparingly
• Quality, quality, quality
• Relevance
For more tips check us out http://twitter.com/NoisyMonkey
60. First name,
Last name
Bio
Location Web link
Good ratio of
followers to
following
g
This is my profile
61. Tweetiquette
@<name> at the beginning = a reply
This will show up on both your twitter profiles
And in the tweetfeeds of people who follow
BOTH of you
It’s kind of direct, so expect the recipient to see it
140 Characters in the tweet+20 (max) in your twitter name = 160 characters
g
160 characters = maximum size of SMS message (a text message)
62. Tweetiquette
RT@<name> at the beginning = a ReTweet
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
The person you RT’d can also see you did this
g
ReTweeting is a great way to share useful info while giving attribution to the creator
63. Tweetiquette
Some words @<name> = mention
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
And in the tweetfeeds of the person you
mentioned
It’s not very direct though, so don’t expect a reply
g
A mention is less in your face than a reply
64. Tweetiquette
DM @<twittername> is a direct message
These are ‘private’ but are easy to accidentally
share
If you want privacy, use an email
g
You can only DM someone who follows you
65. Tweetiquette
Links show up in long form
Or shortened automatically, to save characters
A link in the middle of a tweet, g
with no @s or #s attracts most clicks
66. Tweetiquette
#s or Hashtags denote ‘keywords’ or ‘topics’ that
people may follow using an automated search
Or for ‘hilarious’ comedy effect
g
#EpicFail
67. Twitter Results
ReTweets and engagement with real people are
what count
Don’t measure ‘Klout’ it’s flaky
Check your Google Analytics for traffic from
Twitter
Doing it properly can take time
g
http://www.google.com/analtics - it’s free
68. Where? On Google+
• Like Facebook + Twitter + Video Skype
• Sharing blog posts
• Outreach to influencers
• Quality, quality, quality
• Relevance
http://plus.google.com
69. You’re about to get it if you use GMail
g
Google Circles in Gmail?
70. It’s changing Google’s results
This is a HUGE change. Google g
doesn’t mess with it’s results pages lightly
75. Sign up, create a page
g
You will need a personal profile to do this
76. Follow the instructions
• Get your web designer to add the +1 button to
your site
• Follow brands that are using G+ well
– Burberry
– Red Bull
– The Muppets
• Come hangout with Noisy Little Monkey
– We’ll experiment together
g
We love hangouts
77. Hangout = Video Conference
The person speaking
loudest gets
precedence on all
screens
You can mute
show-offs
• With shared screens to show presentations too
g
https://plus.google.com/108707481527474001272/posts
88. Take Aways
• Get key players to talk about
– Your goals for social media
– How you might measure success
– Who you are going to follow / like
– (coz this says a lot about you)
– Who you want to be followed / liked by
– What that means about the content you create
– Who you seed it with
– Your “tone of voice”
g
89. Take Aways
• Be prepared for negative feedback
– It’s rare, but it’s best to plan
• Our rules:
– If it’s incorrect, inaccurate or misleading then engage
with the feedback and fix it
– This might mean buying flowers
– If it’s likely to escalate – get it off social onto email
– If it’s abusive – ignore it
• http://www.NoisyLittleMonkey.com/Feedback
Give feedback and view a copy of these slides + a printable tip sheet
g