1. @NoisyMonkey

2. PRINCE’S TRUST
DIGITAL MARKETING ON A BUDGET

3. NOISY LITTLE MONKEY
SEARCH & SOCIAL MEDIA MARKETING
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline

4. WHO’D TRUST A MONKEY?
Over 80 businesses, charities and gov’t bodies in EU, USA & Africa

5. CLEVER MONKEYS
“Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a
campaigns featuring UGC on YouTube, Facebook, Twitter, Google+

6. debunk
measure
social
audience
website

7. YOU WILL LISTEN CLOSE. I SPEAK FAST
QUESTION ME AT THE END.
http://www.flickr.com/people/38375554@N05/
@MrJonPayne

8. YOU DO NOT WANT HANDOUTS
HANDOUTS MAKE
YOU SICK
http://www.flickr.com/people/38375554@N05/
@MrJonPayne

9. YOU WILL VIEW THESE SLIDES ONLINE
(FEEDBACK WOULD BE NICE)
http://www.flickr.com/people/38375554@N05/
@MrJonPayne

10. I CAN MAKE YOU NO 1 ON GOOGLE
http://www.stochasticgeometry.ie/wp-content/uploads/2009/10/snakeoil.jpg?w=257

11. I CAN MAKE YOU NO 1 ON GOOGLE!
This is Google’s search page in 2001. Getting no 1 on here was easy.

12. THINGS. NOT STRINGS.
Getting No 1 on here? Which bit actually is No 1?

13. YOU’VE PROBABLY HEARD THIS ONE
“THE MORE LINKS YOU HAVE,
THE HIGHER YOU WILL RANK”

14. THAT’S BULL!
http://www.flickr.com/people/oli/

15. INTRODUCING THE KNOWLEDGE GRAPH
http://www.youtube.com/watch?v=mmQl6VGvX-c

16. THINK ABOUT YOUR AUDIENCE
@MrJonPayne

17. WHO ARE THE PASSIONATE ONES?
These are your customers and the influencers of your customers – Your website and digital outreach
needs to give them what they want – they’ll share it and drive traffic

18. TAKEAWAYS
GET YOUR STYLE ON
•
•
•
•
•
•
•
•
What do you want from online?
Who are your audience?
What do my audience want?
Who do they trust?
What does that mean for your writing style?
Who is empowered to do this?
How do you react to complaints?
Bad language?
DON’T FEED THE TROLLS
You can leave now, if you’re short on time.

19. DIGITAL MARKETING
REQUIRES A FOUNDATION
@MrJonPayne

20. WORDPRESS
THE BEST FOUNDATION
•
•
•
•
Google LOVES it.
Social sharing is easy
Design costs $50
Hosting as little as £10 per year
• It needs to be:
– On www.<yoursite>/blog
– Updated regularly
– Give useful information
– Contain unique insights / perspective / news
– Running the Yoast SEO plug in
http://wordpress.org/
http://yoast.com/wordpress/seo/

21. You may not use another platform
People recognise WordPress and use it easily. Google loves it

22. You may not stick with what you have
Unless it is WordPress

23. Social media will not work effectively without it
Srsly.

24. I don’t make any commission
It’s free.

25. CHOOSE AN ADAPTIVE DESIGN
Because people get their social on from smart phones

26. AUDIENCE
AGAIN
@MrJonPayne

27. WHAT DO WE TYPE INTO GOOGLE?
The mind boggles…

28. MAYBE I CAN HELP?
Compare
volumes…
ignore the
numbers
http://www.google.com/trends/
g

29. Thanks, Google!
http://www.flickr.com/people/el_momento_i_sitio_apropiados/
g
model: su novia

30. AIM LOW(ISH). SERIOUSLY.
Search Demand Curve courtesy of SEOmoz

31. I FIND YOUR LACK OF SITEMAPS DISTURBING

32. WEBMASTER TOOLS
GOOGLE & BING WANT TO HELP YOU
• Sign up in YOUR name (not your web developer’s)
• Follow the instructions to verify your site
• With WordPress you can verify yourself
– If not, send the files to your developer
• Submit Sitemap.xml to both
• Learn some cool stuff!
www.google.com/webmasters/ & www.bing.com/toolbox/webmaster

33. SOCIAL

34. FACEBOOK
IF YOU ONLY DO ONE. MAKE IT THIS ONE
@MrJonPayne

35. IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne

36. THIS MUCH
IS FACEBOOK
http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder

37. 45 billion other
web pages are
fighting over the
remainder
Some 45 billion web pages
http://www.worldwidewebsize.com/
@MrJonPayne

38. THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
of_Like_CPG

39. YOU NEED TO BE IN
NEWSFEEDS
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
You do the math(s).

40. You do the math(s).
@MrJonPayne

41. FACEBOOK IS TESTING A SEARCH ENGINE
@MrJonPayne

42. SOCIAL
BASICS
@MrJonPayne

43. Timing – Post when your audience will most likely be online
@Tashsb

44. NOT ME ME ME
@MrJonPayne

45. TWITTER
140 CHARACTERS IS TOO MANY
@MrJonPayne

46. TWITTER
KEEP IT TO UNDER 100 CHARACTERS FOR MORE SHARES
Only 28 characters in the best headline ever, 29 if you include the protagonist

47. Not cold calling
Mentions
No set up. Share shortened links. Data shows up in Google Analytics.
@MrJonPayne

49. NOTABLE OTHERS
@MrJonPayne

50. GET YOUR BUSINESS ON GOOGLE+
Google doesn’t mess with it’s results pages lightly. There are NO ADS!

51. More than
just cakes
and cats
Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
@Tashsb

52. MEASURE WHAT WORKS
INSTALL GOOGLE ANALYTICS ON WEBSITE
(free!)
@MrJonPayne

53. WHEN YOU CREATE
LINK BACK TO YOUR SITE & MEASURE SUCCESS
Our first Google Chrome Extension (it’s free)

54. Repeat what works
Improve what doesn’t
No set up. Share shortened links. Data shows up in Google Analytics.

55. debunk
measure
social
audience
website

56. TAKE AWAYS

57. UNDERSTAND THAT SEO =
N
Great content is what gets you great rankings because people
link to it and share it socially
http://www.stochasticgeometry.ie/wp-content/uploads/2009/10/snakeoil.jpg?w=257

58. TAKEAWAY
STOP THE SCROLL
@MrJonPayne

59. FUNNY
@MrJonPayne

60. DISGUSTING
@MrJonPayne

61. SEXY
@MrJonPayne

62. SEXY
@MrJonPayne

63. GET THE SLIDES: Go To Our Website
ASK: @MrJonPayne
ASK: @NoisyMonkey