3. NOISY LITTLE MONKEY
SEARCH & SOCIAL MEDIA MARKETING
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline
4. CLEVER MONKEYS
“Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a
campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
7. • After 2 weeks at NLM was managing
the social media channels for a global
shipping company = lasted 3 months
• Forgot to add an „end date‟ to
Facebook ad campaign = spent waaay
too much money.
• Posted an outdated England football
team photo on clients Facebook page.
#EPICFAIL
8. • Used clever demographic / geographic
targeting the Taliban on a client‟s
Facebook page. The client was the US
Army, based in Afghanistan.
• Accidentally spent £6,000 on AdWords
in a weekend = absolute zero ROI
• Only this week, broke Google for
hundreds of people in Bristol
#EPICFAIL
9. WHY DID WE #FAIL?
WE DIDN‟T PLAN
WE DIDN‟T DO OUR RESEARCH
WE DIDN‟T KNOW OUR AUDIENCE
26. Who are you writing for?
What are their goals?
What are they interested in?
How can you help?
CC dreamsjung:
27. Vicky - 25
Dan - 30
IT Journalist
Developer (agency based)
Sarah – Aged 40
IT Director
Challenges:
Being ahead of the latest geek trends,
stock news, tech gossip, being found
out.
Challenges:
Work / Life (18 month old kid)
Productivity
The new boy is better than me
Challenges:
Budgets
Reliable Infrastructure
Managing geeks
Wants:
Google Glass, Bylines in the nationals,
her big break.
Wants:
Productivity Tools, management
advice, Google Glass, to be
entertained
Wants:
Straight forward language
Reliable data
Facts figures
Reads netmums, nhs direct,
Stackoverflow, Wired, Oatmeal,
xkcd
Reads The Register, Seth Godin,
Homes & Gardens, the headlines
on the gutter press
Uses r/tech, Facebook
Uses Email. BBC apps
Reads The Register, Guardian Tech,
gizmodo, TC, Mashable, Buzzfeed,
NextWeb
Uses r/tech, Google+, Twitter &
Facebook
CC: Wordlizen, Dekcuf, GuySie
42. WHERE? ON YOUR SITE!
ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO?
• Social media works best when there is some meat on the bone
• WordPress is the best
• Your web designer will love it
IT NEEDS TO BE:
•
•
•
•
•
On www.<yoursite>/blog
Updated regularly
Give useful information
Contain unique insights / perspective / news
Running the Yoast SEO plug in
http://wordpress.org/
http://yoast.com/wordpress/seo/
43. You may not use another platform
People recognise WordPress and use it easily. Google loves it
44. You may not stick with what you have
Unless it is WordPress
87. We have a 50% conversion rate for this event
-
Half of you came from a Google search*
1/5 of you visit our website regularly*
1/5 of you followed a link from social*
Remainder came from email / event brite*
*Based on all of the traffic to our website.
88. - Looking at just the conversions for the EventBrite
page in isolation, you came from Twitter or Facebook
or from an email.
What happened on Nov 19th
89. TO BUILD YOUR ONLINE HONEYPOT
TAKEAWAYS
• Know your client and know how you‟re going to measure their
goals
• Create detailed personas
• Plan your content – What will your personas want to read?
• Be disruptive. STOP THE SCROLL
• Shorten & track shares of content from your site
Lastly,
PLAN, DO, REVIEW & IMPROVE
@MrJonPayne