ad:tech NY- Next Generation Strategies for E-Commerce: The Audible.com Case Study

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9 gostaram•749 visualizações

Jonathan Mendez

Negócios Tecnologia

Next Generation Strategies Deliver Relevance ,[object Object],[object Object],[object Object]

Strategies to Deliver Relevance -Audible.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audible.com - Multivariate Test 1 (3 Weeks) ,[object Object]

Users Received 1 of 8 Recipes (128 Possible Combinations of Elements)

Results - Business Intelligence ,[object Object],4% Alternative 2 Testimonials -- Non Clickable Book Banner -- No Search Search/No Search 7% Trust Logos Trust 11% Form (1) Form/No Form 61% Free AudioBook Download (2) Offer -- Alternative 2 Main Image Influence on Engagement Winning Alternative Element

Audible.com Anon Home Page Control Winner 24% Lift

Audible.com - Multivariate Test 2 ,[object Object]

Audible.com - Multivariate Test 2 (3 Weeks) ,[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object]

Results ,[object Object],-- Under Book Banner Testimonial 98% TRUSTe+ Verisign (2) Trust Icon -- 1-2-3 (2) Main Image Influence on RPV Winning Alternative Element

Net/Net Results - 6 Weeks of Optimization ,[object Object],[object Object]

Net/Net Results - 6 Weeks of Optimization ,[object Object],[object Object],[object Object],[object Object]

Current Tests ,[object Object],[object Object],[object Object]

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