1. SOCIAL MEDIA
Discussion with College Communicators
Dec. 7, 2012
Friday, December 7, 12

2. STUFF I WANT TO COVER
• Who is this Jon McBride and what exactly is he doing here?
• How can I help YOU?
• How can WE all work together better and leverage shared
content better?
• How do we succeed in this crazy, new, changing social media
world?
Friday, December 7, 12

3. HI. I’M JON.
• Media Relations Manager
• (Digital and Traditional) Media
• SM enthusiast
• Trying to stretch BYU’s digital influence further
• Wanting to enable ambassadors on the back end
• All about organic
Friday, December 7, 12

4. CREATING AMBASSADORS
Hi,
(insert
name)
Just
wanted
to
let
you
know
about
(insert
story/event
here).
Since
this
is
(something
of
note
that’s
happening
in
your
department/college/area)
we
thought
you
would
be
interested
in
checking
this
out
and
hopefully
sharing
it
with
others.
Here’s
the
link
to
the
story:
(insert
link)
Feel
free
to
forward
the
above
link
along
to
others
you
think
would
be
interested
in
this.
In
today’s
world
of
social
media,
we
especially
hope
you
would
share
this
via
any
social
media
platforms
you
use.
Here’s
a
post
to
share
on
Facebook:
(insert
link)
Here’s
something
you
can
retweet
on
Twitter:
(insert
link)
Here’s
the
YouTube
video:
(insert
link)
It
may
seem
like
a
little
thing,
but
by
sharing
this
content
via
social
media,
you’re
increasing
the
university’s
reach
exponentially.
The
average
Facebook
user
has
140
friends.
And
each
of
those
friends
have
an
average
of
140
friends.
And
each
of
THOSE
friends
have
…
well,
you
get
the
idea.
The
bottom
line
is
that
by
working
together,
and
sharing
this
content
from
multiple
users
and
platforms,
you’re
helping
share
the
message
of
the
university
to
a
broader
audience
than
we
could
ever
reach
by
our
own
devices.
Thanks!
Friday, December 7, 12

5. HOW CAN I HELP?
• Happy to be a consultant, a sounding board, a brainstormer, a
resource
•I intend to NOT be a gatekeeper
Friday, December 7, 12

6. HOW DO WE WORK
TOGETHER?
• Share, strategize, brainstorm, dissect
• Putting words to this stuff is important
• Content hub? (FB lists)
Friday, December 7, 12

7. HOW DO WE SUCCEED?
• Clearly define your goals
• Test some things out
• Go back to the well
• Failsafes: really
good photos, content people would naturally
want to share with someone else
Friday, December 7, 12

8. ADDITIONAL POINTS
• SM voice/style/tone
• Posting calendar
• Twitter success (RTs? Follows?)
Friday, December 7, 12

9. Friday, December 7, 12