1. INSTAGRAM AT BYU
BYU Social Media Committee Meeting
Jan. 24, 2014

2. WHY INSTAGRAM?
• Teens
• Teen
leaving Facebook
and young adults are all over Instagram
• 39%
of users are 16-24 year olds

4. BYU IG BACKGROUND
• Started
• Posted
in September, 2013
8 BYU file photos (campus scenics)
• Watched
the #BYU hashtag

5. BACKGROUND
• Just
100 followers in the first week
• Just
300 total followers in the second week

6. BACKGROUND
• Tried
a hard launch on Oct. 8, 2013
• Posted
about it on the BYU Facebook page and BYU.edu
• Asked
users to tag us in their homecoming pics

8. BACKGROUND
• Went
from 823 followers to 1237 by the end of the week

9. EARLY TAKEAWAY
• Campaign
was mildly effective, but it was our monitoring
and interactions on a individual user level that was really
helping us grow and providing cool anecdotes.

11. EARLY TAKEAWAY
• Growth
on Instagram is very organic

12. WHAT WE’RE DOING

19. STATIGRAM
• Excellent
• Can
web-based platform for using Instagram
do everything but post an actual photo

23. WHAT’S TO COME?
• Micro
video
• More
Instagram-up-front thinking from our photographers