1. TWEET, LIKE, PIN AND FOLLOW
Making Social Media Work forYOU
#CASEUtah

2. FINDINGYOUR PLACE

3. OUR GOALSTODAY
• Showcase some cool results that we’re seeing
• Demonstrate how we are achieving those results through
deliberate, up-front strategy
• Inspire you with some ideas of how social media can work
for YOU ... no matter your role or circumstance

4. FIRST OF ALL ...
• Who are we?

5. WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs

6. WHO ARE WE?
• While all of us have social media woven into our job
description in some way, the way we use social media on a
day-to-day basis is quite different
• Different assets
• Different cultures
• Different goals

7. QUESTIONS?
#CASEUtah
wireless = BYU-SLC
password = triadcosmo

8. APPEALINGTO PROSPECTIVES
AT WESTMINSTER
• Social media is run out of the admissions office
• End goal is always to appeal to prospective students
• Graduating class 2012
Anita Boeira, Marketing and New Media Manager
#CASEUtah

13. CREATING COMMUNITY AT
WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional
school
• Finals survival kit
Matt Gerrish, Social Media Writer and Editor
#CASEUtah

20. SPREADING DIGITAL
INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned
by the LDS Church, we’re using social media to try to bolster
the academic reputation
• Content that makes you think of someone else
• Using social media in a media relations function
Jon McBride, Media Relations Manager
#CASEUtah

26. KNOWINGYOUR AUDIENCE
AT ROWLAND HALL
• Most of the school’s social followers are parents
• Trying to increase inquiries and retention
• Facebook advertising
Stephanie Orfanakis, Marketing Associate
#CASEUtah

29. GETTING RECOGNIZED AT
SLCC
• Major goals are visibility and awareness
• Instagram and selflessness
• Don’t be annoying!
Sarah Reale, Social Media Coordinator
#CASEUtah

31. SELFLESS POSTS

32. #SLCCGRAD

33. U OF U HEALTHCARE USING
HASHTAG POWER
• Reputation management
• Lots of monitoring/tracking/using analytics
• LiveTwitter chats, conferences, events
Gentry Reinhart, Social Media Coordinator
#CASEUtah

34. @uofuhealthcare

35. @uofuhealthcare

36. @uofuhealthcare

37. @uofuhealthcare

38. @uofuhealthcare

39. @uofuhealthcare

40. @uofuhealthcare

41. TAKEAWAYS
• 6 strategies, 6 successes ... all very different
#CASEUtah

42. PANEL DISCUSSION
#CASEUtah

43. TAKEAWAYS
• Most of the successes shared had some sort of internal
collaboration or information sharing that happened
• You may not manage a social media account yourself, but you
could collaborate with those who do on your next project
(familiarize yourself with their goals first, make sure you’re on
the same page)
#CASEUtah

44. THANKYOU!
#CASEUtah

45. • Anita Boeira,Westminster
aboeira@westminstercollege.edu
• Matt Gerrish,Weber State
matthewgerrish@weber.edu
• Jon McBride, BYU
jonathanmcbride@byu.edu
• Stephanie Orfanakis, Rowland Hall
stephanieorfanakis@rowlandhall.org
• Sarah Reale, SLCC
sarah.reale@slcc.edu
• Gentry Reinhart, U of U Healthcare
gentry.reinhart@hsc.utah.edu
slides available online at: slideshare.net/jonathanmcbride and #CASEUtah