1. TWEET, LIKE, PIN AND FOLLOW
Making Social Media Work forYOU

2. FINDINGYOUR PLACE

3. OUR GOALSTODAY
• Showcase some cool results that we’re seeing
• Demonstrate how we are achieving those results through
deliberate, up-front strategy
• Inspire you with some ideas of how social media can work
for YOU ... no matter your role or circumstance

4. FIRST OF ALL ...
• Who are we?

5. (SLIDE FOR EACH PERSON)

6. WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs

7. WHO ARE WE?
• While all of us have social media woven into our job
description in some way, the way we use social media on a
day-to-day basis is quite different
• Different assets
• Different cultures
• Different goals

8. (NOW GO INTO 5 MIN
PRESENTATIONS)

9. APPEALINGTO PROSPECTIVES
AT WESTMINSTER
• Social media run out of admissions office
• End goal is always to appeal to prospective students
• Graduating class 2012 example

10. CREATING COMMUNITY AT
WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional
school
• Finals survival kit example

11. SPREADING DIGITAL
INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned
by the LDS Church, we’re using social media to bolster the
academic reputation
• Using social media in a media relations function
• Love and chores example

12. KNOWINGYOUR AUDIENCE
AT ROWLAND HALL
• Most of the school’s followers are parents
• Targeting social media campaign in the near future
• Triple Crown wrestler example

13. GETTING RECOGNIZED AT
SLCC
• Major goals are visibility and awareness
• Big focus on centralizing the SLCC presence, eliminating all the
fringe pages
• (example of a success?)

14. U OF U HEALTHCARE USING
HASHTAG POWER
• Reputation management goals
• Using hashtags to leverage healthcare discussion
• International surgeons conference example

15. TAKEAWAYS
• 6 strategies, 6 successes ... all very different
• All of the examples shared had some sort of internal
collaboration or information sharing that happened
• You may not manage a social media account yourself, but you
could collaborate with those who do on your next project
(familiarize yourself with their goals first, make sure you’re on
the same page)