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Maturing in accessibility - a brief BBC history Jonathan Hassell Head of Audience Experience & Usability Media Trust Digital Inclusion conference 28 th  July 2009
What you need to have in place… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Business Drivers - buy-in from the top…   Why disabled people matter to you
There are (at least) two reasons to do this ,[object Object],[object Object],[object Object],[object Object]
A significant proportion of disabled people use the internet ,[object Object],[object Object],[object Object],Source: EEDP and ONS (2007)
In general they use the web in ways that are very similar to non-disabled people ,[object Object],[object Object],[object Object],[object Object]
2. Standards & Guidelines…   - what should our standards be
Standards & Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
And we have a little something we made earlier…
3. Governance & Risk Management   – processes for QA checking
Knowing what level of QA to aim for: what accessibility used to be… ,[object Object],[object Object],[object Object],[object Object]
Knowing what level of QA to aim for: What accessibility really should be… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to measure usability: What usability isn ’ t… only... So, er, can they use it…?
How to measure usability: (One view of) What usability is really all about… ,[object Object],[object Object],[object Object],[object Object],[object Object],How often  can your  users  complete each  task ? - Task completion rate How well  can they complete each task? - Degree of completion - Error rates How much  effort  does it take to complete each task? - Number of keystrokes / clicks - Time taken - Pauses Is user  satisfied  with the experience - Does the experience fit with your brand values? - Perceived efficiency - Perceived effectiveness
Crossover of accessibility and usability Usability Issues Accessibility Issues Accessibility Issues  regarding particular  Assistive Technology or  User ’ s Disability Issues experienced by all users   Usability Issues, often relating to user experience such as aesthetics   Universal Issues
Testing & research… your options… Quality of data User testing User reviews / interviews Remote testing Expert walkthrough Heuristics Automated testing Testing with assistive technologies Cost
4. Resources and Cost Impact    – is there enough money behind it?
At least these costs… ,[object Object],[object Object],[object Object],Quality of data User testing User reviews / interviews Remote testing Expert walkthrough Heuristics Automated testing Testing with assistive technologies Cost
5. Delivery – is it integrated into your   production process?
How to change the culture of your production teams – awareness, motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How will these fit your production process? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Worked example - new BBC Homepage ,[object Object],“ …  a lot of sites look up to the BBC for guidance and inspiration. To see such an important, highly trafficked and well respected site come out with a valid, accessible home page shows everyone that it can be done. ” Source: unintentionallyblank.co.uk “ … let ’ s talk about the outrageously AWESOME stuff first. The Beeb has included accessibility options on the beta home page – users can choose between eight different viewing formats to help them read the website… ” Source: enable-usability.com ,[object Object],[object Object]
6. Procurement & Supplier Contracts – is it   integrated into the procurement process?
7.  Legacy Systems – are these reviewed   and in the process of being fixed?
How we are looking into improving the accessibility of our existing News site
8. Communication with your audience    – tell them what you ’ ve done…
How to do the right thing… but just miss… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com Contact me

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2009: Maturing in accessibility - a brief BBC history

  • 1. Maturing in accessibility - a brief BBC history Jonathan Hassell Head of Audience Experience & Usability Media Trust Digital Inclusion conference 28 th July 2009
  • 2.
  • 3. 1. Business Drivers - buy-in from the top… Why disabled people matter to you
  • 4.
  • 5.
  • 6.
  • 7. 2. Standards & Guidelines… - what should our standards be
  • 8.
  • 9. And we have a little something we made earlier…
  • 10. 3. Governance & Risk Management – processes for QA checking
  • 11.
  • 12.
  • 13. How to measure usability: What usability isn ’ t… only... So, er, can they use it…?
  • 14.
  • 15. Crossover of accessibility and usability Usability Issues Accessibility Issues Accessibility Issues regarding particular Assistive Technology or User ’ s Disability Issues experienced by all users Usability Issues, often relating to user experience such as aesthetics Universal Issues
  • 16. Testing & research… your options… Quality of data User testing User reviews / interviews Remote testing Expert walkthrough Heuristics Automated testing Testing with assistive technologies Cost
  • 17. 4. Resources and Cost Impact – is there enough money behind it?
  • 18.
  • 19. 5. Delivery – is it integrated into your production process?
  • 20.
  • 21.
  • 22.
  • 23. 6. Procurement & Supplier Contracts – is it integrated into the procurement process?
  • 24. 7. Legacy Systems – are these reviewed and in the process of being fixed?
  • 25. How we are looking into improving the accessibility of our existing News site
  • 26. 8. Communication with your audience – tell them what you ’ ve done…
  • 27.
  • 28. e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com Contact me

Editor's Notes

  1. Thanks Nicola. This is the last presentation – so start thinking of questions for the end…
  2. I ’ ve been working in accessibility for years … And this is where we started …
  3. I ’ ve been working in accessibility for years … And this is where we started …
  4. The web isn ’ t so much about information any more. It ’ s so much more than that …
  5. I ’ ve been working in accessibility for years … And this is where we started …
  6. The DDA requires “ reasonable adjustments ” – unfortunately with no case-law yet, this is an ambiguous term Does the standard help? – remember, this is about audiences… Make sure it is practical to apply/uphold the standard within your production processes
  7. The BBC commissioned Systems Concepts to do a survey of bbc.co.uk ’ s accessibility in 2001. We made the report public in Feb 2002, to share our knowledge with the industry. The DRC Formal Investigation into Website Accessibility Report from last year is also good. But neither is anywhere near as good as third parties testing your site and feeding back specific suggestions about how it could be improved. The BBC, together with AbilityNet, produced and rolled-out a BBC-specific awareness course to 250 BBC web production staff in 2003/04 Send all your staff on the course – incl. decision-makers and technical, design staff experience of assistive technologies is reinforced if the course is presented by a trainer who has some form of impairment
  8. The DDA requires “ reasonable adjustments ” – unfortunately with no case-law yet, this is an ambiguous term Does the standard help? – remember, this is about audiences… Make sure it is practical to apply/uphold the standard within your production processes
  9. in 2003, Molly Holzschlag rubbished the bbc.co.uk for its conformance to standards the new BBC homepage should change her mind now how JavaScript can sort screenreader problems – an example of how complex accessibility is (often JavaScript is seen as an accessibility problem not a solution)
  10. The DDA requires “ reasonable adjustments ” – unfortunately with no case-law yet, this is an ambiguous term Does the standard help? – remember, this is about audiences… Make sure it is practical to apply/uphold the standard within your production processes