Press releases are virtually free marketing tools. They can help your business create buzz, increase visibility offline and online and have the potential to drive organic website traffic. Learn about 10 tips on using press releases as marketing tools.

1. Ten Tips –
Press Releases as Marketing Tools
By
wbrennan

2. Press Releases as Marketing Tools
Press releases are virtually free
marketing tools.
They can help your business create
buzz, increase visibility offline and
online and have the potential to drive
organic website traffic.
Here are ten tips to help you learn
how to create your first release today.
Marketing-Tools.co

3. Press Releases as Marketing Tools
AKA news releases, they are simply written statement to the
media with some news of interest to a particular audience.
Here are 10 inside tips for creating a press release that will
generate lots of free publicity.
Here we go…
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4. Press Releases as Marketing Tools
1. Easy to publish: Some media
publications take your press release
and use it with little or no editing or
without alteration. But even if it is
picked up or isn’t used as you wrote
it, journalists can sometimes file it and
use it as background or a foundation
piece or confirmation for a different
story. The more regular information
and details you include and the less
work the media has to do, the greater
likelihood of acceptance, raising your
chance of publication.
And that’s your objective, so put in the
effort.
Marketing-Tools.co

5. Press Releases as Marketing Tools
2. Powerful start: Your title and
initial lines should briefly and
directly convey just what you
need to say. Add the traditional 5
questions:
“who, what, where, when and
why” inside the lead within your
press release. The remaining
components of your press release
really should include any available
supporting facts and examples.
What’s next?
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6. Press Releases as Marketing Tools
3. Relevant: Make an effort to point
out real examples to support what
it’s all about you’re trying to convey.
Show why your information is
relevant and informative plus how it
benefits the reader. Better believe if
your release really isn’t
newsworthy, you’re not going to see
it published or you can’t expect
anybody to read it.
Marketing-Tools.co

7. Press Releases as Marketing Tools
4. Walk in your audience’ moccasins: Try to think like your
audience. What information are they looking for? Your
press release has to maintain the reader’s interest. What
if you were the reader, would you want to read your
press release?
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8. Press Releases as Marketing Tools
5. Avoid industry jargon: If your
release is difficult to understand for
journalists not fluent in your
marketplace, the less likely it is to
have it picked up. A limited
amount of industry terminology is
OK if you are truly working to
optimize the news release for the
proper audience and for internet
search engines.
Marketing-Tools.co

9. Press Releases as Marketing Tools
6. Support your story with real facts: Facts help to more firmly
make your point. They tell the journalists you’ve already done
much of the research for them. If you happen to scoop up
information or facts from other sources, be sure you give
them adequate credit. Stay away from fluff. Whatever you
do, don’t ever make up any details or information. If content
seems too good to be true, it probably is. Moderate it and
keep it within bounds. You don’t want to damage your trust
and credibility.
Half way there…
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10. Press Releases as Marketing Tools
7. Concise: Avoid using over-the-top
terminology, excessive adjectives or
unneeded clichés. Get to your
purpose quickly and communicate
your story as directly and honestly
as they can.
Marketing-Tools.co

11. Press Releases as Marketing Tools
8. Get permission: Don’t get yourself
into trouble. Businesses can be
defensive about others using their
name, logo or image. Obtain from
them written approval before you
include information or quotes from
officers or managers of
companies. Or at least generalize the
company (e.g. a firm in the
photovoltaic industry or a prominent
financial consultant, etc.) when
mentioning them.
Still more…
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12. Press Releases as Marketing Tools
9. Do not use exclamation points!: If
you use them you could possibly
diminish your credibility by using
too much hype. But if you have to
include an exclamation
point, include only one! Not
several!!! LOL.
Marketing-Tools.co

13. Press Releases as Marketing Tools
10. Company information: The press release should finish up
with a short explanation of your business including what
your company does for a living, what products or service it
sells as well as a brief company history. If you set up a press
release for more than one company, don’t forget to supply
information for each of the companies at the end
of the release. Also include
contact information, both
contact number and e-mail and
whatever else is related, for the
spokesperson of each of the
companies.
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14. Press Releases as Marketing Tools
Implement the above tips today
and please leave a comment
below with your own
experiences.
What sort of press releases have
you published? What techniques
have you found useful for
boosting the probability of your
piece being picked up?
Please leave me your thoughts
below…
Marketing-Tools.co

15. Press Releases as Marketing Tools
Will Brennan has varied and
extensive experience in
Fortune 500 marketing and
has started 6 small
businesses of his own.
This gives him familiarity
with customer details that
many others forget or
ignore.
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16. Press Releases as Marketing Tools
He is proud of experience he
collected to help guide your business
and design optimum marketing tools
to achieve your growth goals.
He has written announcements for:
launching products and services, new
websites, new hires, sponsoring a
specific event or seminar and many
more.
His articles are located
at: http://www.Marketing-Tools.co
Marketing-Tools.co

17. Thank You
Ten Tips –
Press Releases as
Marketing Tools
For more information please visit
Marketing-Tools.co