Mais conteúdo relacionado Iscram2009 Social Media Workshop1. Social Media for
Crisis Response
ISCRAM 2009 Workshop
May 10 2009
amandaleehughes susanne.jul jonaslandgren sophiabliu
hughesal76 sjul Jonaslandgren sophiabliu
www.cs.colorado.edu/~hughesal/ www.sjul.org jonaslandgren.blogspot.com sophiabliu.com
2. Overview
What Are “Social Media”?
Hands-On
Start Your Accounts!
Tweets, Walls and ISCRAM Live
During the Conference
Crisis Response
Wrap-up
Copyright© 2009 SJul
4. Social Media
Social beings
Act on knowledge of others
Social media
Exposes information about others
Enables action
Copyright© 2009 SJul
5. 3 Basic Elements
Identity
1.
Personal network
2.
Social network
3.
Copyright© 2009 SJul
6. Non-Social Media
Communication, collaboration media
skype, Google docs, etc.
Identity, personal network, social network
Voting (crowd-sourcing, recommender
systems)
Digg, Delicious, Kirtsy, Netf lix
Identity, personal network, social network
Copyright© 2009 SJul
Identity
Personal network
Social network
7. Personal Network
Expansion
Who in social network should be in
personal network?
2 models
Inferencing
Self-selection
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8. Inferencing
Any friend of yours…
Bi-directional connectivity
Networking
facebook, LinkedIn
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9. Inferencing Demo:
facebook
Web-based “friendshipping”
Write on “walls”
Identity Profile
Personal network friends
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Social network friends of friends
Vocabulary facebooking
10. Self-selection
I like what you like…
Uni-directional connectivity
Broadcast publication
twitter
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11. Self-Selection Demo:
Twitter
SMS-based micro-blogging
Text
140 character tweets
Identity Profile
Personal network following
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Social network following, followers
Vocabulary tweet, tweeple
12. Review
3 basic elements
Identity
Personal network
Social network
2 basic models
Inferencing
Self-selection
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13. Review
Purposes (facilities)
Self-expression
Conversation
Artifact-sharing
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17. facebook
Identity Profile
Copyright© 2009 SJul
Personal network friends
Social network friends of friends
18. twitter
SMS-based micro-blogging
Text
140 character tweets
Web access
Identity Profile
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Personal network followers (self-selecting)
Social network Following, followed by
19. bambuser
Identity
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Personal network
Social network
23. Purposes
Self-expression
Information (blogger, twitter, Bambuser,
mobltz)
Artifacts (f lickr, YouTube, SlideShare)
Conversation (facebook, diigo, GeoChat)
Resource location (LinkedIn, latitude)
Collaboration(Evolve, mobltz)
All of the above
Copyright© 2009 SJul
Community development (Second Life, Ravelry,
games)
24. Challenges for Crisis
Response
Multiple identity management
Profile proliferation
Fragmentation of personal network
Trust
Credibility
Reliability (timeliness)
C&C antithesis
Bi-directional or self-selected uni-directional
connectivity
Copyright© 2009 SJul
Single simple social network
Information overload
25. Considerations for Crisis
Response
Privacy
Can multiple closed networks be created (community
or workgroups)?
Control
Who determines network membership (self,
candidate, gatekeeper)?
Directionality
Does network membership convey equal capabilities?
Augmentation
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Are communications augmented or logged (time -
stamping, geo-coding, etc.)?
27. Comments?
Tweet, blog,…
Copyright© 2009 SJul
28. Amanda Hughes
amandaleehughes, hughesal76
University of Colorado
Susanne Jul, PhD
susanne.jul, sjul
Amaryllis Consulting
Jonas Landgren, PhD
jonaslandgren, jonaslandgren
Viktoria Institute
Sophia Liu
sophiabliu, sophiabliu
University of Colorado
29. Social Media for
Crisis Response
Amandaleehughes
hughesal76
www.cs.colorado.edu/~hughesal/
jonaslandgren ISCRAM 2009 Workshop
jonaslandgren
www.viktoria.se/~landgren/ May 10 2009
sophiabliu
sophiabliu
sophiabliu.com
susanne.jul
sjul
www.sjul.org