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7 c's of Marketing in the Digital Age

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Jomar Reyes
Jomar Reyes

7 C's of Marketing

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The 7 C’s of Marketing in the Digital Age
CONTENT Is content king? Storytelling Core ingredient to media Articles, Video, TV, Publishing Content and the search engine Content is an Asset
CONTEXT A certain time A certain place A certain way/journey Social Content Mobile - Geo Social Activities Timing is everything
COMMUNITY Connected people Shared interests Openly sharing content Socially active Professional community management People power
COLLABORATION Crowd funding Crowd source Working together Open source movement Innovation Co-operation / Co-opetition
COMMUNICATION Cost effective - Free Greater global reach One to one One to many Many to many More connected - informed than ever before
CAPTURE Digital Diary Photography+Mobiles Blogs Video Experience, people and places Human need to leave their legacy
CHANGE Survive or Thrive? Moving forward with Digital Strategy

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7 c's of Marketing in the Digital Age