How Your Business Can Use the Features of the New Facebook Timeline

How Your Business Can Use the Features of
the New Facebook Timeline

• Facebook has recently rolled out the new timeline
feature for brand pages. Every business page will
be switched over to Timeline on March 30th, 2012.
This set of features provide a new way for brands
to market themselves on Facebook. It will take
time to get used to the layout, add your content,
and publish your new timeline so this guide will
help you get started and published quickly.

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Cover Photograph


• With the cover photograph feature you can show
your brand photograph at the timeline top so your
fans get a visual depiction of what your brand is
about the moment they visit your page. The
photograph can be customized with an image that
is 855 by 320 pixels. You can use this new feature to
get very creative with your cover photograph and
promote your brand even more through Facebook.
There are many companies already making good
use of this feature.


Smaller Picture Profile


• Another new change with the timeline is the use of
a smaller profile picture. You’ll need to change any
old photographs you have to use the new format
style. Your new picture must use the dimensions of
180 x 180. One way to make use of this is to just use
a logo to summarize what your brand is about.


The About Section


• The about section was always a part of your
Facebook page but it’s now featured near the top
of the new timeline. You can update this section to
suit your needs on the site. You can also work with
the about section and put in your physical address,
hours of operation, telephone number, and other
important information about your business. This
will only apply if you have a physical location for
your business, but it will help people contact you so
make use of it. For other businesses you can enter
in a clear description so users understand your
timeline better.


Banner for Applications


• The old photo banner is replaced with the new
applications style banner. This will highlight any
applications that are added to the timeline. Old
application on the left will appear on this new banner.
The Admin can decide which three applications to show
in the slots on the banner. You’ll want to choose from
your most important applications to highlight in this
section of the timeline. The images shown in this new
application banner can be customized so make use of
this feature with your images at 111 x 74 pixels. It’s
important to note that you can add more applications
but these are accessed via a drop down menu. Be sure
to place your most important applications on the new
banner feature.


Fan Messages On/Off Feature


• With the new timeline feature any fan can now send you
private messages. This new feature is located by the
application banner on the right corner of the
application. You do have the option to turn this feature
on and off to suit your needs. This handy feature gives
your fans a way of contacting you privately about
problems with your timeline so you can handle inquires
about services or products with ease. Access this
feature from the administration panel. This new feature
is a great way for your customers to interact with your
brand and company. You can also now choose to hide
recent posts of fans if you want. Go to the permissions
section and turn of this section if you need to.


Changing the Visibility of Posts
by Others and the Activity Log


• You have the ability to approve content before it
goes onto your live timeline. You’ll find this feature
under the manage permissions section. There are
times when you might want to have content
approved before it’s placed on the timeline which
gives you more control. The activity log feature
provides you a listing of posts on your page in the
past such as photographs and other content. This
content has editing features as well and you can
choose to highlight certain sections. A delete
features allow you to remove what you don’t want.


The Admin Panel


• The administration panel provides you with
notifications, settings, insights, messages and
other information all from one interface. This is
only visible to the admin of the timeline and it gives
you a quick overview while you administer your
timeline. From here you can invite Facebook
friends and other contacts to be a part of your
timeline.


Milestone Feature


• With the new milestone feature you can add
important events that relate to your organization.
You could show when your company opened, add
photographs and then how you progressed over
time. This feature can gives your users a good view
of your company and add some genuine interest to
your timeline. To start you’ll need to enter in
information about when your company was
founded. You can have some fun with this new
feature and get creative here.


Use Post Pins


• Another feature allows you to pin different posts to
your page at the top for up to seven days. This lets
you highlight important information for promotion
purposes and gets it out to your fans and readers.
Find the content you want, edit the information,
and then the pin to top to have this as featured
content.


An Essential Tool for Your Business
• The new Facebook timeline has plenty of tools you can use
to make your brand and page more accessible to your
readers. Use the new photograph features, change your
about section, and place important applications where
they are visible. Work with your posts, fan messages, and
other content with ease. Use the new milestone feature to
highlight events in your company. Your company can
benefit from the new Facebook timeline.

• For more Internet Marketing Tips, visit: http://www.upperhandtech.com


How Your Business Can Use the Features of the New Facebook Timeline

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