Slides from my recent class at Colorado Free University.

1. Facebook 101 Grow Your Business www.facebook.com/joguerra www.facebook.com/yourmarketinggal

2. Social media defined Social media marketing Your website Inbound vs. Outbound marketing Facebook statistics Using Facebook Facebook home page The right way Branding Facebook The wall Your profile Inviting others Privacy settings YourMarketingGal.com 2 Preview

3. Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). What is Social Media? YourMarketingGal.com 3

4. Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. * *Wikipedia. Social Media Marketing YourMarketingGal.com 4

5. Your Website: The Center Your website or landing page is the center of everything and all social media efforts should pull people in. YourMarketingGal.com 5

6. Newspaper circulation 48.4 million daily 285 million people watch television monthly 14.3 billion core searches monthly – both in searching and other media Why You Should Care YourMarketingGal.com 6

7. Outbound Vs. Inbound Marketing Outbound Inbound Print Ads Television Radio Cold calling Trade shows Email blasts Mail advertisements Blogs Videos SEO Webinars Feeds, RSS Social networks EBooks Articles online YourMarketingGal.com 7

8. 48% of Facebook users are over 35 Almost 20% of all US Facebook users are over 45 Growing most quickly percentage wise are 45 & over Growth rate under 18 picking up 57% of users are women If Facebook were a country it would be the fourth largest behind China, India, United States and then Facebook 1 billion pieces of content are shared each week on Facebook Over 120 million active users Adding 250,000 new users since Jan 07 4th most traffic website Top social search engine More than 55,000 networks Facebook Statistics YourMarketingGal.com 8

9. Public relations Customer service Branding Create fans Collaboration - interact with people Network Establish your expertise Find customers & prospects Geographical targeted advertising Build community What Can Facebook Do for You? YourMarketingGal.com 9

10. Facebook Page YourMarketingGal.com 10

11. Similar to a cocktail party If you say, I’m a super star photographer, website designer, florist, marketing guru, etc. - who cares? Nobody cares about you or your product, except you Give people a reason to connect with/follow/friend you Social Media & Social Networking: It’s Never about You YourMarketingGal.com 11

12. Use the same professional picture in all your social media efforts Post helpful articles and videos Share business and inspirational quotes Update your status often Brand Yourself and Your Company YourMarketingGal.com 12

13. The Wall YourMarketingGal.com 13

14. Same thing applies to all social media YourMarketingGal.com 14

15. Your picture Tagline Friends Optional things on the side you want or can have as “boxes” or tabs on top Basic Information Personal Information Contact Information Education & Work Memorable Web Address Blogs Facebook Profile Personalize your profile by adding pictures. YourMarketingGal.com 15

17. Your choice what to share with whom – so many possibilities Can control: Profile info Contact info Applications & website Search within FB & public There is a block list as well Privacy Settings YourMarketingGal.com 17

18. Social media defined Social media marketing Your website Inbound vs. Outbound marketing Facebook statistics Using Facebook Facebook home page The right way Branding Facebook The wall Your profile Inviting others Privacy settings YourMarketingGal.com 18 Summary

19. Fear melts when you take action towards a goal you really want. – Robert G Allen When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way. – Wayne Dyer Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. – Napolean Hill Inspirational YourMarketingGal.com 19

20. Facebook www.facebook.com/Joguerra Twitter: http://twitter.com/joguerra Meetupwww.meetup.com/Denver-Entrepreneurs LinkedIn Denver Entrepreneur Group www.linkedin.com/groupRegistration?gid=260187 Facebook Fan Page http://facebook/yourmarketinggal Jo Guerra Speaker • Trainer • Social Media Strategist 303.632.2928 SocialJo1@gmail.com www.YourMarketingGal.com LinkedIn www.linkedin.com/in/joguerra Thank you! YourMarketingGal.com 20